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    The way of the wolf

    BOOKS 
    If you guys like "Way of the wolf" then I would suggest "Sales EQ" by Jeb Blount as a follow up. I've been going through a bunch of sales books lately and both of those are two of my favorites.
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    Hold as cash or invest

    HOT! INVESTING 
    I was consulting with a client today and was reminded of this thread. We were going over various aspects of his business and came to his marketing strategy. His overall marketing plan was actually VERY good. The right message being sent to the right market using all the right media and his ROI...
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    What if I'm unsure about my product / Testing the market.

    If other people are having success selling them then its likely not a problem with the product itself. Are you doing any actual marketing outside of promoting it to your followers?
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    Motivational speaking: Has it become a business?

    MINDSET 
    More power to you. In my opinion, I'm not a superhero nor am I trying to rid the world of something impossible to get rid of. I'm all for providing value, and if you want to get rich you SHOULD provide as much value to as many people as possible. That said, some wars are best not fought...
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    Motivational speaking: Has it become a business?

    MINDSET 
    Ok? Seems like you're getting worked up over nothing. Is it really these fake gurus fault that someone isn't successful? Nope. Gullible people exist as do people who will take advantage of them to make money. Thats life and unlikely to change. The ones who actaully have it in them to be...
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    Proctor & Gamble's Gillette TV Ad Gamble Failure

    RANT 
    Perhaps they should stop pandering....
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    Hold as cash or invest

    HOT! INVESTING 
    My emergency fund is a credit card. My spare money gets invested into either my business, or another persons business. If I have an emergency I just use a CC and pay it off ASAP.
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    How do entrepreneurs invest?

    INVESTING 
    All my investment money goes back into one of my current businesses, starting a new business, or into other peoples business.
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    Mentorship program

    HOT! 
    As a business consultant who also runs a monthly mentoring group for a pretty decent fee here is my input: The vast majority of consultants, coaches, and mentors are full of shit. Hand them a business, any business, and they will run it into the ground. If the guy isn't also running a...
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    Marketing my pressure washing service

    HOT! MARKETING 
    As far as selling something to people who do the pressure washing, sell them a turnkey marketing solution. Design a full on marketing funnel along with the ads/sales copy, all materials, and training on how to implement it. Compare it to buying a money printer. I do this with restaurants...
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    Hold as cash or invest

    HOT! INVESTING 
    Money is like a work horse, its no good unless you put it to work for you.
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    Marketing my pressure washing service

    HOT! MARKETING 
    Doesn't matter what they WANT to be because reality is, most will end up in low level, labor intensive jobs.
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    Marketing my pressure washing service

    HOT! MARKETING 
    Right, I agree with starting with D2D but if your going to knock on door, most of which wont be answered, only makes sense to leave a flyer or door hanger there. Then at least you have a chance of getting their business.
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    Marketing my pressure washing service

    HOT! MARKETING 
    Here is a very simple way to start this type of business. Go print up some door hangers. These are VERY cheap and a great way to supplement your D2D sales effort. Next you want to get a simple yard sign printed up. Keep it simple! You can go for 'funny' with something like "We put the POWER in...
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    Calling All Direct Mail Marketters (Need some advice)

    You have to test the market. Lots of marketers have been 100% sure that an idea we had would work. Then it didn't Unless you like taking your money and setting it into a blazing inferno.... TEST. Send a letter out to 500 people first and see what kind of response you get. This is not what...
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    Calling All Direct Mail Marketters (Need some advice)

    Have you tested the market? Are you sure they want what your offering? Many marketers have invested a lot of money bringing a product to market only to find out no one wanted it. How will you position it? Whats The USP? In other words, why should I buy from you and why should I not care about...
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    Best book/program/course on sales?

    What would you guys say is the best book/program/course on learning sales? Bit more info: Prospects (B2B) will be initially targeted with direct mail and then followed up several days later with a cold call. The goal is to get them buy a $497 dollar course. Also, will be running radio ads...
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