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  1. Walter Hay

    Has Amazon become a monopoly?

    HOT! 
    I like this remark he made: “Remaining an Amazon VP would have meant, in effect, signing off on the actions I despised. So I resigned.” He deserves an award. Ethical Executive of the Year Walter
  2. Walter Hay

    Why do so many people root for winners, but don't try to be a winner?

    OFF-TOPIC 
    It's called Vicarious pleasure or success. If you can't do it, but cheer for those who succeed at whatever it is, you get a similar feeling to what the real doer feels. A vicarious pleasure or success is a substitute that seems to satisfy without the ability or the effort. Walter P.S. One of...
  3. Walter Hay

    Will Excessive Dependence on China Result in a Boom?

    OFF-TOPIC 
    There was massive union resistance to the lifting of tariffs and that still appears from time to time. The main resistance came from manufacturers, afraid of lower cost imports. When I was exporting my industrial chemicals I hit a brick wall in India because of their extreme protectionist...
  4. Walter Hay

    Old man tries to start

    EXECUTION 
    I did not patent any of my chemical formulas. I saw off all competitors and nobody came up with anything to beat what I was selling. The existence of patents would have alerted more people to the specialized market that I was supplying. One major reason why I didn't patent them was that...
  5. Walter Hay

    Hoping to launch my brand next year!!!!!!! Pls comment on my game plan

    In effect, any good sales person will apply those principles of "empathy" and "impute", i.e. presentation that conveys the real value of the product or service. That's far better than a list of benefits. To be able to present your product effectively, whether online, on a B&M store shelf, or...
  6. Walter Hay

    Hoping to launch my brand next year!!!!!!! Pls comment on my game plan

    Benefits and product features don't sell like emotional appeal does. Walter
  7. Walter Hay

    HELP - Manufacturing Products - Sourcing Manufactures etc.

    SOURCING 
    Eco-Leather is not genuine leather and it is illegal to advertise it as such. It is plastic, supposedly made from vegetable sources, which as an industrial chemist I would doubt. The manufacturers in China call it leather, but advertise that it has no smell, which apart from anything else is...
  8. Walter Hay

    HELP - Manufacturing Products - Sourcing Manufactures etc.

    SOURCING 
    I am assuming that you want a mat that covers the entire floor pan in the car. If so I am sorry to disappoint you, but I know what products and processes would be involved, and I suggest you think again. Faux leather is polyurethane coated on a fabric base. It could be used to fabricate fitted...
  9. Walter Hay

    Why Amazon Sucks: The Master Thread

    HOT! 
    It's good to see that someone understands that direct mail is still a viable advertising medium. Having enjoyed a very high conversion rate with direct mail I can offer a couple of suggestions: 1. The key to a good response rate in direct mailing is the headline. It must not only grab...
  10. Walter Hay

    Why Amazon Sucks: The Master Thread

    HOT! 
    That's very good advice. Your own site can work in conjunction with your Amazon account if you label your products with your URL. Depending on the product, your URL can be molded into it, or engraved into it. Whichever way you do it, you have a legitimate way to avoid breaching Amazon's TOS...
  11. Walter Hay

    Why Amazon Sucks: The Master Thread

    HOT! 
    If you can find a worthwhile product that has never previously been imported and sold in the US, you will for a while at least have no competition. To find something unique, I recommend looking at countries other than China for ideas. If you do start selling such a product, take care to avoid...
  12. Walter Hay

    Packaging a PRODUCT!

    MARKETING 
    That is exactly the point. Color choice can be critical, so you need to think about your target audience. There are definitely strong biases towards certain colors. Sellers shouldn't rely on assumptions or intuition. Instead, do some research. For example, using pink because your market is...
  13. Walter Hay

    Packaging a PRODUCT!

    MARKETING 
    Well, I put it off because replying will smack of self promotion, but here I go....... The OP is not alone in making decisions on the basis of color. Here is an extract from Chapter 15 of my book: "In a research paper by Satyendra Singh (Department of Administrative Studies, University of...
  14. Walter Hay

    Hoping to launch my brand next year!!!!!!! Pls comment on my game plan

    Thanks to @The-J for tagging me on this question. I have posted such a statement. It is in fact an extract from my labeling book. The biggest problem I see in looking for businesses that advertise that they do private labeling is that potentially thousands of people will go to that site and...
  15. Walter Hay

    Will Excessive Dependence on China Result in a Boom?

    OFF-TOPIC 
    I can't see any developed country's population being content with only being able to buy locally made products. I nevertheless expect that there will be a strong tendency to re-establish manufacturing capabilities that have been lost. The serious shortages of essential life-saving supplies...
  16. Walter Hay

    Will Excessive Dependence on China Result in a Boom?

    OFF-TOPIC 
    If you are referring to what some are calling the Chinese Communist Party Virus, I am not willing to venture a guess as to how long Covid 19 will be around. What I am willing to speculate is that once the Pandemic and its effects are a thing of the past, there will be a scramble to ramp up...
  17. Walter Hay

    The process of choosing the right name

    IMO the best reply so far is this one: @ThirtyOne wrote several time about the desirability of an emotional or visceral response in the thread linked by @Andy Black: A rose by another name might smell like crap Here are two examples from his posts: "If you can create a positive emotional...
  18. Walter Hay

    Will Excessive Dependence on China Result in a Boom?

    OFF-TOPIC 
    There are growing numbers of government and business leaders in the USA, Europe, and Australia warning of threats to their countries in emergencies due to excessive dependence on China. A Google search for "Dependence on overseas for critical supplies" resulted in pages of results going back for...
  19. Walter Hay

    The Effect of Covid 19 on Importing

    SOURCING 
    I will deal mainly with the shipping situation, first outlining what is happening in and out of China, then Parcel Post, the Sea Cargo situation, and finally Air Cargo including courier services. CHINA: Production is starting to recover well in some industries, but there are still logistical...
  20. Walter Hay

    I just discovered China

    SOURCING 
    As an expert on safe product sourcing (see my AMA GOLD! Sharing my lifetime experience in export/import. Product sourcing specialist. ) I would never import from China any food product. I can give you the name of a good...

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