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  1. Nicoknowsbest

    Building a Video Ad Service

    EXECUTION 
    Hi @Ernman, thanks for the nice words :) Let's see where this goes in the next weeks/months!
  2. Nicoknowsbest

    Building a Video Ad Service

    EXECUTION 
    Here's another interesting thing... I am working on an account for the B&B owner in South Africa today. Here's what I found today: (data for this week only) Red = these two search campaigns are capturing local searchers Yellow = this video campaign is running worldwide Look at the difference...
  3. Nicoknowsbest

    21 Ways To Get More Referrals ~ For Free

    GOLD! MARKETING 
    Love it @BizyDad, thanks! I believe it was Noah Kagan (AppSumo), who shared something similar recently. Some of his mates developed a formula that works particularly well for getting introductions. He'd meet with somebody personally, have a chat, and afterwards send a quick email like this...
  4. Nicoknowsbest

    What little things do you do against distractions?

    MINDSET 
    Here's a few off the top of my head: Tidy your working environment (desk, hard drive, etc.) Pomodoro technique Organize work day in max. 3 blocks of 1-3 hours each Define the ONE thing that will move the needle Single task Listen to alpha waves while working Meditating Delete all social apps...
  5. Nicoknowsbest

    Building a Video Ad Service

    EXECUTION 
    This week, we are optimizing YouTube campaigns for existing clients. Here's an example of a Malaysian client - you can see 5 different ad groups. They all contain the same video ad and copy, just the targeting varies. This way, we are figuring out which targeting works best for this with minimal...
  6. Nicoknowsbest

    Building a Video Ad Service

    EXECUTION 
    Random productivity hack I am trying right now: no smartphone. I ditched my smartphone over the weekend because I caught myself wasting time during work and leisure on my phone regularly. What I was doing on my smartphone also didn't help my overall state of mind - Instagram, news, etc. I did a...
  7. Nicoknowsbest

    Diary of a digital entrepreneur

    MINDSET 
    @Santi Merino thanks! Flow and what I call "zone of magic" are different though. Flow can be part of the ZOM. If you setup your ZOM, you'll have flow every time you work.
  8. Nicoknowsbest

    Building a Video Ad Service

    EXECUTION 
    Learning of this week: We have a client who owns a B&B in South Africa. We started running YouTube campaigns a few weeks ago. First locally, then worldwide. We had search campaigns running locally as well. Once we saw that the video got many impressions and views, we cloned the local search...
  9. Nicoknowsbest

    Building a Video Ad Service

    EXECUTION 
    Keeping current clients happy: In order to be able to do retargeting of video viewers, we need to connect clients' YouTube accounts to their Google Ads accounts. This seems to be an issue for most clients. I now made a few Loom videos to guide them through the process. I am experimenting with...
  10. Nicoknowsbest

    Building a Video Ad Service

    EXECUTION 
    This is how I structured my initial business this week. # Business Type Define what sort of business you have. Is it a service business? Print on demand? Consulting? # Business Name Find a business name to go with for now. Don't worry about this too much. # Tagline Inspired by an elevator...
  11. Nicoknowsbest

    Building a Video Ad Service

    EXECUTION 
    My Business Filters In order to make good decisions, it is valuable to create some sort of personal decision matrix for yourself. This matrix might have various areas, such as personal, business model, market size, etc. It is crucial to know what you are aiming for before you start. Here are a...
  12. Nicoknowsbest

    Diary of a digital entrepreneur

    MINDSET 
    Lesson #2 Find your zone of magic. There's a lot of talk about your dreams being outside your comfort zone, that you have to overcome yourself, push, grind, sweat and bleed. My personal experience is somewhat different though. I worked with a "business coach" for nearly 2 years. Within these...
  13. Nicoknowsbest

    Diary of a digital entrepreneur

    MINDSET 
    Exactly. "Overthinking is the art of solving problems you don't have." - see @Andy Black 's thread here.
  14. Nicoknowsbest

    Diary of a digital entrepreneur

    MINDSET 
    The last 3 years of my entrepreneurial journey were quite a rollercoaster. I learned a ton of lessons that I'll share in this thread. Hopefully some of you will benefit from this. -- Lesson #1 Nobody has the f*cking answer. It took me almost 3 years to realize this. Back when I started out...
  15. Nicoknowsbest

    Building a Video Ad Service

    EXECUTION 
    I moved away from my initial progress thread here, because the title is not relevant anymore and I wanted a clean cut. Status Quo: I think I just stopped a huge downward spiral, mentally as well as in reality. If you are interested in how it came to that, here's the story that went down last...
  16. Nicoknowsbest

    Woohoo! One in a row!

    MINDSET 
    Ha, I actually completely changed my offer the other day and got my first new MRR client last week. Didn't think it was a big deal until I skimmed this thread again. Thanks for the reminder @Andy Black!
  17. Nicoknowsbest

    I'm doing it anyway

    MINDSET 
    Great stuff @Andy Black! You have to do it your way. There's no other option. Nobody can advise you. The truth lies within you.
  18. Nicoknowsbest

    An Excel Course?

    HOT! EXECUTION 
    @Andy Black I'd definitely take an Excel course from you tailored to Google Ads. I'd want it to be as compressed as possible. If I can learn a skill that I can get return on quickly fast, I'd be willing to be premium for it as well. Let's say you had an Excel course that teaches your magic...
  19. Nicoknowsbest

    Figuring Out YouTube

    HOT! EXECUTION 
    Very interesting, thanks for sharing Andy. Great motivation to just go out and run small experiments before getting caught up in your own head.
  20. Nicoknowsbest

    Starting A Video Marketing Company .

    MARKETING 
    Hi @I AM THE SENATE. Well done on your progress. Would you focus on your local market? If not, how would you deal with the production side of video? Think about who needs videos done on a monthly basis? As @Andy Black pointed out, Youtubers might. Hotels, course creators etc. are more on...

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