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  1. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    I'll be interested to hear what you think about the plugin and its features. My server traffic has some limits to it based on the number of visitors per month and also hourly CPU usage. Amazon SES will send my newsletter at 14 emails per second. Having so many people try to access my website at...
  2. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    The Newsletter plugin I use does everything for you once installed. It's being able to use plugins like this that convinced me to switch to WordPress back in 2014. Before that, I was spending a lot of time trying to create and maintain my website which was both difficult and time-consuming. It...
  3. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    Great to read your update and that the Amazon Ads are working. It can take a while for sales to pick up. Don't forget to keep tweaking the ads to see if you can improve the sales numbers. I don't think that I can help much with the technical aspects of setting up the Newsletter. I use the...
  4. C

    hobby turning into a business

    OFF-TOPIC 
    Be very careful turning something you love into a business. My hobby of 20 years became a hobby business and then became full-time when I decided to stop working (you need something to keep you busy). It was not my intention to make this a full-time business but it somehow happened. It then...
  5. C

    How to Increase Website Sales?

    MARKETING WEB DESIGN QUESTION 
    Thanks for the suggestion of cxl.com as it's not one that I have seen before. I've added it to my list of things to review. I agree with your point about books going out of date BUT what usually dates are tactics. Perhaps that's why I've been disappointed with the samples I've looked at. My...
  6. C

    How to Increase Website Sales?

    MARKETING WEB DESIGN QUESTION 
    Thank you for the suggestions and offer. I really appreciate the advice. The "biggest landing page mistake" suggestion made me smile. I bookmarked this a while back to read and then promptly forgot about it. I'll add this to my investigation list for later.
  7. C

    How to Increase Website Sales?

    MARKETING WEB DESIGN QUESTION 
    I've just been browsing some of his contributions - very active in the forum. I'll put some time aside to read more properly. I appreciate your suggestion. Thank you.
  8. C

    How to Increase Website Sales?

    MARKETING WEB DESIGN QUESTION 
    I’ve realised something recently. I’ve built a reasonably popular website in my niche. I’m getting traffic of around 60k unique, genuine visitors a month (that I know of). This is all organic traffic from publishing “How to” articles and videos on the site. My problem is that whilst the site is...
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    Is reading pirated books ethical?

    HOT! MINDSET 
    As an author, I know my books are pirated. Sometimes I benefit from people coming to my website and buying the book as well as others. I suspect these people are in the minority. I'm happy that they have discovered me but I'm not happy with how. Piracy damages the publishing industry and by...
  10. C

    Down the YouTube Rabbit Hole

    SOCIAL MEDIA EXECUTION 
    Having spent only the past month trying to learn about this, a lot of available information seems to be thin and/or spammy. It may be my Britishness but a lot of headlines held up as good, make me cringe. I found the analysis in the Creator Hooks newsletter to be quite helpful in constructing my...
  11. C

    Down the YouTube Rabbit Hole

    SOCIAL MEDIA EXECUTION 
    Month 5 Update Headline figures for the past 28 days. Views, new subscribers and watch time are all down a little this month. This has been an annual pattern for me as the holiday season gets underway so I’m not too worried. I published 4 new videos and will continue with the weekly schedule...
  12. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    I'm flattered but not sure I qualify as a mentor. I'm just old so I've seen a lot. It would be great to exchange emails and thoughts as I can learn from you. I'll also try to help you with areas that I know about. I'll be going offline after tomorrow for a few weeks as I need to concentrate on...
  13. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    Good to see that you are still taking action and monitoring progress. Regarding the Amazon Ads, I've also experienced a drop in the number of books I'm selling with the ads. This has happened around this time of year for the past 4 years so I was expecting it. It may be that you also see the...
  14. C

    Down the YouTube Rabbit Hole

    SOCIAL MEDIA EXECUTION 
    Month 4 Update Headline figures for the past 28 days: Views and Watch Time performance has fallen back in the past month. This is a recurring pattern I’ve seen in past years around this time. It then picks up until September so I’m not too concerned. I will though continue to try to drive...
  15. C

    The YouTube Chat Thread (and list of progress threads)

    GOLD! CHAT 
    I am very wary of upsetting my audience. They are very supportive but also seem sensitive to initiatives like this. It will be interesting to see how it progresses and I like your approach.
  16. C

    The YouTube Chat Thread (and list of progress threads)

    GOLD! CHAT 
    I thought about deploying it for a while (and keep getting prompts from YouTube). I can see the benefit and how it can scale, especially when a video takes off. BUT I don't think it's something my audience would buy into. My demographic is aged 55+ and 90% male. I can't see them wanting to 'buy'...
  17. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    You see, this is what I like about sharing what (I think) I know with you. You take action, so well done. Yes, I would start with a bid of only $0.20 and see what this does to your impressions. After a week you can change the bids depending on the results. Remember, judge impressions rather...
  18. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    I'm pleased that I'm helping you and you must not give up. I was looking at my Amazon ads and they currently account for around 60% of my sales each month. It's well worth sticking with this and don't expect to get good results for a few months. Thanks for the additional information which is...
  19. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    Thanks. I have a couple of observations you may want to think about. I'm assuming this is an Auto ad where Amazon controls who sees it rather than you picking the keywords. 1. You only have 1,495 impressions over the period which isn't many. Because you aren't showing the impressions chart I...
  20. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    Congratulations. Don't forget, the sales don't always show immediately and can come through up to a few days after they are made. What sort of daily impressions are you getting with your ads and what is the ACOS looking like? Now is the time to begin the process of fine-tuning them for...

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