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  1. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    Ok so I said in my previous post I'd add a little more so here goes... The things I've learnt from this venture, which so far has been successful, in comparison to my past failed ventures, have been infinitely more valuable. The old phrase 'you learn more from a loss than from a win' is...
  2. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    Ok, so been ages since I've updated this. A lot has happened since then. Mainly, we launched. Secondly, we're almost completely sold out. I'm not sure if I mentioned my first order and how much it was before in this thread, but I decided to start with a small-ish 200 pcs order. 100 pcs of...
  3. ChapoJR

    The worst book I ever read was..

    HOT! 
    Too many to name. After you're done reading the 'top 50' or so business/self-development books, so many just repeat the same sh*t it's ridiculous. Escape the rat race, more to life than college, value your time instead of getting a 9-5, start a business doing something you love, blah blah...
  4. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    Depends on what type of brand you're trying to start, really. If I were starting a girly brand like PrettyLittleThing or MISSGUIDED wannabe, it's definitely worth considering. However you'll then run into 10000 other women's brands who are selling things which look exactly the same and will...
  5. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    I was listening to Gary Vaynerchuk's podcast tonight where he had some of the guys from K-SWISS on. They basically discussed how K-SWISS were trying to re-invent themselves within the sneaker niche by becoming seen as the 'Entrepreneur sneaker' partnering with Gary and other entrepreneurs to...
  6. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    Bit of an update on this, can't believe it's been over a month since I made my last post. Also can't believe I had my heart set on a first week of July release, too. To be honest, when writing that last post I was rushing things far too much. Had I continued on that route and not taken a...
  7. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    Been a while since my last update. Things are finally starting to move at a quick speed. The start-up phase is the most frustrating part of starting a new brand for me. Constantly waiting around for factories, designers etc. to get back to you is tirelessly aggravating. Nevertheless, I've...
  8. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    I went into this with a very strict idea of how I was going to break into the market, who my target customer would be etc. and had absolutely no intention of changing that. As time has passed, all my time is spent on social networks and all my thought power is put into this. I do and think...
  9. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    UPDATE Received the sample today from the EU-based factory. Their quality is good, but it's only the same as my initially preferred Asian factory. Nevertheless, proceeding with the EU factory due to the fact that my target demographic has this weird phobia of anything Asian in fashion. Despite...
  10. ChapoJR

    Newbie already being talked down by friends :(

    INTRO 
    Find. New. F*cking. Friends.
  11. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    Design is probably the easiest thing to get wrong in the industry of fashion & accessories, and has probably been the thing I've worked on improving the most in developing this brand. I'm going to expand with a full post regarding my design process soon, because I think a lot of people here...
  12. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    UPDATE Still waiting on the sample from the EU-based factory. They're running late by a few days, but I'm letting it slide as they do seem to be very busy which in my eyes is a good thing. Hoping to receive it next week and be blown away by the quality - then it's all systems go. At the moment...
  13. ChapoJR

    Under a single brand or a new one?

    Give 'Positioning: The Battle for Your Mind' by Al Ries/Jack Trout a read, it covers the dilemma you're facing quite well. Rather than having one of us try and solve your own very specific problem for you, you'd have better results reading something relative to what you're struggling with and...
  14. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    UPDATE - SAMPLING LESSONS LEARNT So I received back two samples from my final selection of two factories. Both were/are based in China, and based on my previous experience had fairly good communication skills & what seemed like a good organisation in place. Most Asian factories &...
  15. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    PERSONAL DEVELOPMENT PROGRESS & STEPS First off, there's not a single second to waste. Lately I've had a real wake up call to the amount of time I'm actually wasting and how I can maximise my effectiveness throughout a day. Currently I work a job Friday-Sunday, 30 hours a week. That means I...
  16. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    BRAND PROGRESS SO FAR To begin, I'd just like to briefly mention the steps I've taken so far business-wise. LOGO Using the 99 Designs - Start Up Bros logo blog post, https://startupbros.com/how-to-get-the-perfect-logo-designed/ , I was able to have a multitude of very talented designers...
  17. ChapoJR

    Steps to Building a Fashion BRAND - Beyond Simple Logistics

    EXECUTION 
    INTRODUCTION I've lurked here on these forums for a while. Probably the most value I've got is from these Progress Threads. The majority don't have much substance. Maybe the odd good idea, and a seemingly determined person starting on a journey which they quickly desert and give up on, never...
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