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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!Those are the people actually buying - from my observations. I don't have the hard data to back that up. Does Shopify have those analytics capabilities or will that have to come from elsewhere? Thanks for the reading advice. Will bookmark and get to ASAP. Thanks for listing the pain points a...- Brewer07
- Post #127
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!Thank you for taking the time to write a detailed response. I'll reply to each point: Thank you for not holding back and being honest -> this is why I get so much value from this forum. Our target is health-conscious 29-34 YO men, high income, weightlifters -> is this narrow enough? We've had...- Brewer07
- Post #120
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!I can't find the video right now, but he had a REALLY good ad on FB lately - was comparing a scoop of Pre-Jym with the "standard" pre-workout scoop. Point of the message was how his product is dosed based on science and you can tell by looking at the size of a serving. He summed up everything...- Brewer07
- Post #117
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!I've been thinking on this one a lot. After reading your "Paid Advertising Crash Course" & listening to your radio interview, here are my thoughts on addressing this: I started the company because I too don't GAF about taste. I don't know when people decided pre-workout should taste like gummy...- Brewer07
- Post #114
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!Also, I can't message you, so I'll put it here - thank you for the Insider threads (that I can now access, another thanks there ;)) the book recommendation, for taking time out of your day to drop in and share your advice. I really appreciate it! I'll comment back once I've gone through...- Brewer07
- Post #113
- Forum: Process and Execution
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Anonymous Donor Comes Forward, Gives Insider Sub
THANK YOU! This forum has been incredibly helpful. I love the no bullshit, no hand-holding, "here's my brutally honest opinion" approach.- Brewer07
- Post #137
- Forum: Forum News/Updates
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!Would you use the videos I posted? If not, what are 2-3 things you would change? What I'm considering and where your advice would help me: I can use those videos w/revisions, or I can shoot one on my laptop, explaining my story & why I started the company. Or, both of those options are wrong...- Brewer07
- Post #110
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!First, THANK YOU for the detailed response. This is gold. How would you sell my story? Video? Audio? Blog? All of the above? Valid point. I did the customer avatar *prior* to sales based on a suggestion from Billy Murphy/Clay Hebert. Now that we have sales...our "typical" customer is male...- Brewer07
- Post #109
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!Yes - videos are homemade. Figured that'd be obvious based on the quality :playful: although we won't use those for marketing, it was good to just do it and give me experience in front of a camera. Thanks for the suggestions. We're working on that now - planning to work with the same group that...- Brewer07
- Post #107
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!Haven't read Cashvertising. I trust your recommendation - I'll buy for Kindle today & post once I finish with my takeaways THANK YOU for the links - reading today & will forward to my team.- Brewer07
- Post #106
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!I'm not a lawyer so please don't take this as legal advice. :) From conversations with my lawyer - having the LLC and keeping EVERYTHING personal out of the business helps a great deal. Separate checking account, separate credit cards, etc. - and not using said business assets for personal...- Brewer07
- Post #105
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!Thank you! I've got a friend running my marketing now, and we're running FB ads for Black Friday/Cyber Monday. I'll let you know how these go! No worries - this is my own custom formulation. I have a manufacturer blending and creating the product. This is very helpful - thank you! I do...- Brewer07
- Post #97
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!I had numerous comments recommending I make a video and take product shots reflecting the professional/pharmacist-developed aspect of my product. See attached for some photos I took inside a pharmacy. 30-second clip: View: https://youtu.be/5_bZRn6JQJY 60-second clip: View...- Brewer07
- Post #92
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!Updates: Surpassed $1500 in sales Big wins: Got a shoutout on social media from a fairly big name in the keto space. He "loved Focal Force and is going to mention my company in an email blast this week. This lead to a relatively big spike in traffic and a bump in sales. I'm offering a first...- Brewer07
- Post #91
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!We didn't cover supplements very much. I didn't want to come across as if we were pushing my supplements - wanted to have a educational feel for the episode, and let people discover my website/products as they explore/look for more info.- Brewer07
- Post #90
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!Script #1 - ok, I'm moving point #3 up to #1. You're right, I'm spending a lot of time describing what a pre-workout is, rather than discussing why my product is the best one out there. I started with the intention of targeting people familiar with bodybuilding & supplements, but I've been...- Brewer07
- Post #88
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!Two "scripts" I'm seeking feedback on: Script #1 - "Story" Vid on Sanctus Nutrition. This is just me speaking about the company, why I founded it, etc. I've received feedback from this forum and from outside opinions that this is something I should create. Why are you making this video? What...- Brewer07
- Post #85
- Forum: Process and Execution
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What music pumps you up?
OFF-TOPICGym - goes in cycles. Been on a big Five Finger Death Punch / Metallica kick lately. Will always have them plus Eminem, Disturbed, Kendrick Lamar, and Pantera on there. Work - I like Matt Mullenweg's approach - one song on loop. Lately: The Weeknd, Glass Animals.- Brewer07
- Post #11
- Forum: Off-Topic Threads
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!This is GOLD. I started on a PDF highlighting concerns of dyes/colorings/artificial sweeteners, with plans of offering it for free in exchange for an email address. But I stalled on it around June and haven't touched it since. I think video is a MUCH better medium. Might have a steeper learning...- Brewer07
- Post #84
- Forum: Process and Execution
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[Progress] Sanctus Nutrition - Supplement Company (and first real entrepreneurial pursuit)
NOTABLE!Thank you for your advice & input! I've got some airport downtime tomorrow & Sunday, I aim to use it to begin scripting/brainstorming the video. Yup - that's her name. Don't worry, I did a double-take when I first met her too. :playful:- Brewer07
- Post #81
- Forum: Process and Execution
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