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  1. C

    Weekly Progress: What will you get done this week?

    GOLD! HOT! CHAT 
    With the family visitors departed, I'm back to looking at my business. Last week I continued experimenting with Facebook ads to drive traffic to my website and lead magnet offer. Here's the result. Instagram ads cost me about 3x as much per click as Facebook. They also produce less than...
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    2025-01-07_16-13-39.webp

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  3. C

    The YouTube Chat Thread (and list of progress threads)

    GOLD! CHAT 
    I'm pretty sure you can still view your own videos when they are unlisted if you are signed in to your account. Talking of YouTube, I've seen some odd results this year. For the past 7 years, I've seen a spike in my ad revenue starting in November, with December usually doubling other months...
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    Rate my landing page

    IDEA 
    It's looking better in terms of the overall message, and there is nothing that shouts to me, "This is a scam". Now, pay attention to some of the finer points. To give you some ideas of what I mean: The button for What's App says "Message us," but the text below says "... business that I've...
  5. C

    Weekly Progress: What will you get done this week?

    GOLD! HOT! CHAT 
    This week is about spending time with family and doing the minimum work to keep my business ticking over.
  6. C

    Weekly Progress: What will you get done this week?

    GOLD! HOT! CHAT 
    Last Week I ran another set of tests using the same ad on Instagram and Facebook to compare the performance. Daily spend £4 on each ad. IG = 3,734 impressions for 151 clicks over 10 days. Cost per click £0.26 = 26 new subscribers FB = 6,139 impressions for 319 clicks over 7 days. Cost per click...
  7. C

    Weekly Progress: What will you get done this week?

    GOLD! HOT! CHAT 
    Sorry. I only just spotted your question. I kept the IG ads running, and the performance did improve, but not by much. I also had the same ad running on Facebook only, side by side, and it was 300% better.
  8. C

    Building a Fiction Empire

    EXECUTION 
    That's a difficult one to answer because it varies from book to book. I have changed my pricing strategy over the years to have a higher profit margin where possible. On an eBook, I aim to hit 60% of the list price after the tax and Amazon distribution costs, etc, have come off but it's usually...
  9. C

    Building a Fiction Empire

    EXECUTION 
    When you decide to run some more tests, try the Auto Target option. I mention it because I've had people tell me they ignore it because it doesn't give them enough control. It used to perform pretty poorly, but it has improved in the last couple of months. It now seems to be finding a lot of...
  10. C

    Building a Fiction Empire

    EXECUTION 
    You seem to have given up on the Amazon ads. Why is that? In my experience, it's difficult to create a positive return on Facebook ads. They are great for generating new traffic, but you must be prepared to spend without seeing an initial benefit. They are also best suited to book series if you...
  11. C

    Rate my landing page

    IDEA 
    Then, it would help if you had something that will resonate specifically with local businesses rather than a generic message. Perhaps a plan offer to get results with Google Maps where they can buy a package that guarantees results. I'm just dreaming up ideas because I'm not in that market...
  12. C

    Rate my landing page

    IDEA 
    I'm afraid I wouldn't even click to view the page. Anything that says "Rank #1 on Google..." screams scam or amateur to me. I receive lots of emails every day (usually from Gmail accounts—please tell me you aren't using Gmail) saying they can get my website to number 1 on Google or telling me I...
  13. C

    Time to pivot or adjust?

    FEEDBACK 
    I looked at your landing page mentioned in another post and had conflicting emotions. The idea for your product is sound, and a lot of money is spent on this kind of merchandise. It seems to be a growing market from conversations with people I know and products I see being sold. But when I look...
  14. C

    Weekly Progress: What will you get done this week?

    GOLD! HOT! CHAT 
    Last week, I reviewed and tidied up my entire subscriber process and tested every step in detail. I'll probably look at it again in a few months and think it needs changing, but it seems to be working well for now. I'm seeing about a 50% reduction in people abandoning a subscription. This week...
  15. C

    Weekly Progress: What will you get done this week?

    GOLD! HOT! CHAT 
    Using it has certainly been an eye-opener.
  16. C

    Weekly Progress: What will you get done this week?

    GOLD! HOT! CHAT 
    Last week I began using ads to drive traffic to my website and increase subscriber numbers. I intended to start by testing Instagram and Facebook. It took some effort, but I launched my first Instagram ad with a budget of £4 a day for 10 days. It still has two days to run, and it’s received 124...
  17. C

    Anatomy of a Launch Success

    MARKETING EXECUTION 
    I’ve now finished the second course launch and want to share the results and some conclusions. I know some people reading this will think “Scam” when they see the word “course,” so I’ll clarify that I develop books and courses about photo editing to professional standards. These are quality...
  18. C

    Feedback on website/how to grow sales (traffic)

    IDEA FEEDBACK WEB DESIGN 
    As above. I also recommend installing Microsoft Clarity on your site. You can use it to watch recordings of users on the site to identify where things go wrong in the buying journey. I use this regularly to find ways to improve the customer journey, and both daily turnover and average cart...
  19. C

    Derek Moneyberg course is it worth it for the justified price ?

    GURUS 
    I have no idea who these people are or if it's genuine (but I doubt it). Don't waste your money and ask for your $97 back. If you follow @MJ DeMarco's books, you have everything you need to make it big in life. And if you want to surround yourself with millionaires, this forum has plenty. You...
  20. C

    Weekly Progress: What will you get done this week?

    GOLD! HOT! CHAT 
    Thanks Andy. I'll take you up on that offer. I'm currently testing Instagram, and I'll fit Google in when you have time. Cheers

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