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  1. C

    This is Rörik's introduction

    INTRO 
    That should read "quickest route to profit" - sorry! It's relevant because that's your goal right - freedom from a day job that does not inspire you. I really admire your enthusiasm but most of these influencers probably never even pick up their phones. Then what?
  2. C

    This is Rörik's introduction

    INTRO 
    Your plan to setup a record label really does sound like a big gamble. Selling advertising space in a trade magazine might not be that lucrative. But sales is a huge area. And some of these sales jobs are really well paid. Creating a startup - it can take years to make a decent profit. Your...
  3. C

    how can I come up with a good name for my bussiness?

    MARKETING 
    Who is your main audience going to be in 1, 2 or 5 years time? What do you see as being your competitive advantage? BTW, a name is not that important. But, it's nice to have a suitable one alright.
  4. C

    Cold Emails Approach

    EXECUTION 
    Very interesting insights there. So, if you don't use automated tools like Hunter, what approach did you take? And secondly, how did you avoid the SPAM folder? (I know from personal experience O365 is very sensitive to any sort promotional emails?)
  5. C

    Great books that are NOT best-sellers. Share yours.

    HOT! BOOKS 
    A big shout out for: Outbound Sales No Fluff by R Reisert Book totally lives up to its name. There is not a spec of fluff or filler anywhere in this book. Just hard won and practical experience. Progressive Partnerships: The Future of Business by C. Laing Written by an experienced pro. This...
  6. C

    Validating my USP - How to best help fastlane entrepreneurs

    MARKETING 
    OP, starting a business is more than just coming up with a tagline! With a business like this - you're the product. You have to convince people "hey, this is what I've done. These are the people that I've helped. This was the outcome" That is what you need to do. A tag-line no matter how...
  7. C

    How to sell to Steve Jobs and Hollywood Directors...

    MARKETING 
    How did Wendell Weeks of Corning (Glass) sell Steve Jobs that glass that was used in the first iPhone? Weeks knew that Jobs was arrogant, he also know he was notoriously stubborn. He arranged a person-to-person meeting. He knew a traditional sales pitch was not going to work. He also knew that...
  8. C

    Products make you money, systems make you a fortune

    MINDSET 
    This concept of having employees is not new. It's being going on since time in memorial! In your case, in year 1 you might have 1 person selling websites, 1 person to designing websites and 1 person managing the accounts and maybe testing websites. In Year 5, all going well, you have have 3...
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    Please explain this to me about Email Prospecting...(B2B)

    MARKETING 
    Yes, I think upping the rate of targeted marketing exposure is the only way. 15 mailing packs a month does not really prove anything. Thank you Miketing- I really appreciate the third-party view on this issue.
  10. C

    Please explain this to me about Email Prospecting...(B2B)

    MARKETING 
    Thanks for those relevant and thought provoking questions. 1) it's end-user training for information security - how not to get hacked basically! Target has been accountancy firms, professional trade associations and some of the small government bodies. 2) Here's the problem. I have no social...
  11. C

    Please explain this to me about Email Prospecting...(B2B)

    MARKETING 
    I don't know! Problem is I've never worked in a sales environment. I have no "feel" for sales cadences. I totally get writing short emails and writing emails with insights. But email seems to be plagued by no-responses. If you phone up asking if they got the email - well it's obviously a...
  12. C

    Please explain this to me about Email Prospecting...(B2B)

    MARKETING 
    Email prospecting seems to generate some very mixed viewpoints. Some people say email prospecting does not work for them. You have to pick up the phone. While others say that email prospecting works great for them. The thing I don't understand is that even if your prospect does respond...
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    Copywriting for BORING businesses

    MARKETING 
    Fung Fu Steve has hit the nail on the head. You have to dive deep here and interview actual workers in the industry. Could you do this over zoom? Another way of doing this is by attending a conference where you get totally immersed in their industry for 2-3 days. Trying to pick up their pain...
  14. C

    How to structure B2B pre-sales deals in-person?

    MARKETING 
    What do you mean by pre-sales?
  15. C

    Blue Ocean Strategy Market Research

    A book called Talking to Humans by Giff Constable answers most of the questions you're asking. This is not a book on Blue Ocean Strategy but on researching new ideas. BTW, do not get caught up with this phrase or concept of "Blue Ocean Strategy". It's just a buzzword. Trying to find new...
  16. C

    Which are technological open-minded countries ?

    Austin or Israel is your best bet. As somebody who works in the techspace, where I used to see startups all being from CA, increasingly I'm seeing Austin being brought up again and again.
  17. C

    How do you generate ideas?

    NOTABLE! HOT! IDEA 
    How do I get ideas? Life Experience - The problems we run into in our personal and business lives can be great sources of ideas. Talking to People - After I left college, I went backpacking around Eastern Europe. My first business idea was the result of a conversation I had at a bar with a...
  18. C

    Book and skill suggestion please

    INTRO 
    A wonderful, wonderful book. Even though it's more than 10 years ago since I read it, a lot of the advice has still stuck with me. I actually need to re-read it. Have you (or any fans of this book) ever found a business autobiography which has ever even came close to this one?
  19. C

    3 Down and Dirty Tips for Communicating Prices to Your Customer...

    MARKETING 
    Here are 3 down and dirty tips I've learnt when communicating price to prospects: It's very tempting to tell your customer the price for your service or product straight-away because we've all been told "to qualify" our customers. But, this can be a massive mistake. First of all, you have to...
  20. C

    How to be perceived as legitimate when starting a business?

    Great point. I know an e-commerce company which piggybacks on a big brand name selling their stuff (while leveraging their brand name of course). They get instant credibility. But there is a caveat to this approach: I had the pleasure of meeting the team (of said e-commerce co) over a couple...

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