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  1. Esquire

    Best Way to Purchase and Transfer a Private Domain

    MARKETING 
    I recently received an unsolicited invitation to purchase a domain name that was somewhat similar to my own. I typically ignore these messages but, in this particular instance, the domain name offered had a particular appeal to me. It is one I would (in fact) like to acquire. The asking price...
  2. Esquire

    No, Your Market Is Not Saturated (Wisdom From a 19th Century Book)

    NOTABLE! MINDSET 
    Disagree. Being "the best" is all fine and good. Being "perceived" as the best ... is what makes you rich. I know countless lawyers who are very good at what they do ... but still struggle to make ends meet. The problem is they don't know how to market themselves. Who cares if they are the...
  3. Esquire

    Using a dead man's likeness for marketing - Should I?

    MARKETING 
    The law on this subject varies from state to state. There is no uniform rule of law governing the issue. But ... I personally would not go there. In the states where the laws exist and are strong, you could be cruising for a bruising. Even if you win, how much do you want to spend on legal...
  4. Esquire

    Just found out a company has a similar name (what do i do?)

    I don't foresee a problem. The purpose of a trademark or servicemark is to identify the source of goods and services. Or, said somewhat differently, to avoid consumer confusion. For example, you can likely open an auto body repair shop called McDonald's without running afoul of any...
  5. Esquire

    How to Get Rich, by Felix Dennis

    BOOKS 
    Great book. But ... I wish I hadn't read it. One of the main themes in the book was that the company that suceeds is not typically the first to bring an idea to market but (rather) the company that excels in its execution and does so with speed. So ... after reading the book ... rather...
  6. Esquire

    Making Your Bed

    MINDSET RANT 
    Very true, Jon. That will get my bed made every time! Not if you want a REAL rant ... ask me how I feel about assembling furniture and exercise equipment ... you know ... that god awful stuff that comes in a big box with a book of instructions and a million parts. Grrrrr! Bona-fide postal!
  7. Esquire

    Making Your Bed

    MINDSET RANT 
    Yeah ... I guess you're right. I'm not the target audience. Viewed that way ... okay ... perhaps the speech makes sense. Guess I learned something today ... there are a lot of people here who like to make beds. With that in mind ... if any of y'all want to stay the night at my place (and...
  8. Esquire

    Making Your Bed

    MINDSET RANT 
    Point well taken. ;)
  9. Esquire

    Making Your Bed

    MINDSET RANT 
    That's not the point of my thread. It has nothing to do with discipline. I spent five years active duty in the Marine Corps. I've got plenty of that. It's about priorities. And time management. Making my bed is a waste of my time. There are a million of other things I would rather be...
  10. Esquire

    Making Your Bed

    MINDSET RANT 
    I'm sure most of you (on Social Media) have seen this (unfortunate) post about making your bed: Admiral William McRaven, author of "Make Your Bed: Little Things That Can Change Your Life... And Maybe The World," explains how making your bed every morning can have a positive impact on your...
  11. Esquire

    Sold my $30,000 p/mth website for $650k - My "near wealth experience" taught me this--> [MP3]

    NOTABLE! MINDSET 
    Brilliant. Absolutely brilliant ... Love the formula. Words to live by ..... Thanks!
  12. Esquire

    The Fallacy of Sunk Costs

    EXECUTION 
    Yes. I do see (what I perceive to be) unmet needs in the legal field. But ... I'm not going to jump into it right away. The last project I set out on was me in pursuant of the metaphorical home run. My plans for the legal field have somewhat of the same feel. Could be wildly successful ...
  13. Esquire

    The Fallacy of Sunk Costs

    EXECUTION 
    Thanks, Vigilante. I appreciate the sentiment ... Truth be told ... this place can be addictive. I decided I needed to limit my time here. Guess you might say it was a time management decision. I still have my hands full trying to perfect my law practice. Automating. Delegating...
  14. Esquire

    The Fallacy of Sunk Costs

    EXECUTION 
    The Fallacy of Sunk Costs ... The more you invest in something ... the harder it becomes to abandon it. Not something you hear discussed here often ... and not anything I'm thrilled to be talking about ... but it's something I fell victim to ... and it was a painful lesson. So I'm sharing...
  15. Esquire

    2017 Fastlane Summit (Official Announcement)

    MEETUPS 
    Good health and a recovery is paramount. The forum (and everything else) can wait ... that goes without saying. Very sorry to hear about this development. Hope your medical situation improves.
  16. Esquire

    Charging More?

    MARKETING 
    Dan Kennedy says (time and again) to "Raise your Price." The more you charge ... the more you will be (perceived as being) worth. And the top 20% with the money are not fixed on price ... they simply want the best. And the top 20% (as we all know) control 80% of your wealth. Those are the...
  17. Esquire

    Does your personal car play a role in your business?

    MINDSET 
    I think so. I'm a trial lawyer. I drive a black Jaguar XF. Sophisticated. Elegant. Classy. I consider it an extension of my business suit. When my clients and other lawyers see me driving it ... it projects success. And in my line of business ... image matters. Imagine your lawyer ...
  18. Esquire

    Is creating an LLC worth it?

    I have mixed feelings about LLCs. In theory it sounds great ... "protection from personal liability" ... but in reality ... more is required. If you do not adhere to all of the required and recurring formalities ... if the LLC is underfunded ... or if the LLC operates as your alter ego ... the...
  19. Esquire

    Internet addiction

    MINDSET 
    On a desktop or laptop: Hide the shortcut links in folders. On a mobile device, do the same thing, and take them off the first page. If you were to look at my phone, you will not find e-mail, chrome, web browsers or anything like that on the main page or on the bottom. The way I look at it...
  20. Esquire

    Sex! Partying?! What's your view?

    LANDFILL 
    Get a vasectomy, party and go have fun. You're 21. Enjoy it. There's more to life than just making money. That aside ... who ever said the two ideas were incompatible ...? Why pick when you can do both ...? It's all about balance.

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