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  1. Lee Wright

    Do Lead Magnets Still Work in 2018?

    MARKETING 
    Thanks Steve. You might be right. I rarely ever get calls from people saying “can you do better than the in-house AV..” This is a great insight but is OK to offer to help prospects outside my field of expertise? Also how do I find out what their issues are? Are Facebook surveys...
  2. Lee Wright

    Do Lead Magnets Still Work in 2018?

    MARKETING 
    Yeah -shameful stuff. Like nobody was going to notice.
  3. Lee Wright

    Do Lead Magnets Still Work in 2018?

    MARKETING 
    Hi Folks. I got interested in Direct Response Marketing about 6 years ago after listening to Joe Polish & Dean Jackson on the I Love Marketing Podcast. Now my definition of Direct Response is that you put out something of value such as a free report aimed to attract your ideal customer (i.e...
  4. Lee Wright

    Starting a residential cleaning company

    EXECUTION 
    Thanks minivanman, Hope I'm not hijacking the OP's post but good points. What you say about all clients not being equal is so true. Perry Marshall's 80/20 Marketing comes to mind. You want to find those 20% of customers who are willing to pay above market rates for quality work (and then of...
  5. Lee Wright

    Starting a residential cleaning company

    EXECUTION 
    To the OP. Here's someone that's already done what you want to do & sounds like they're willing to give some advice. I'd make the most of that & learn from their mistakes. Much faster than making those mistakes yourself.
  6. Lee Wright

    Starting a residential cleaning company

    EXECUTION 
    I had a government cleaning contract for 10 years & ran it as a passive business. It wasn't bad. I made about 5K a year for minimal work. You didn't need highly skilled workers which was a big plus. I also used to do the accounts for a small, niche commercial cleaning company. They did OK...
  7. Lee Wright

    BIG ANNOUNCEMENT! MailTag V2 just launched!

    LANDFILL 
    I think in general people shouldn't boast of their wealth but in a forum like this it's a bit different. If you don't know how successful a person has been, how do you know if you should listen to their advice? You could be talking to a sidewalker.
  8. Lee Wright

    BIG ANNOUNCEMENT! MailTag V2 just launched!

    LANDFILL 
    I'd cut the guy some slack. In his intro post a few days ago he spent a lot of time sharing his journey to success & answering questions. According to him at least, he is a self-made millionaire. I think the forum is good place to ask for feedback.
  9. Lee Wright

    A few lessons that "only" cost me $18,000

    EXECUTION 
    I just wanted to thank you for being willing to share your experience. In this social media word people only want to share when they nail something but sharing what hasn't worked for you can really help others. I love the saying that MJ shared. "A smart man learns from his mistakes, a wise...
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