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  1. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Yes. You can dive deep into one particular service if you like. There's going wide (x-axis) like a particular service - SEO for all northern Italian businesses. OR, you can go deep (y-axis) like a particular niche/industry/vertical - working with dentists only. (Just examples). You can also...
  2. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    1) Do they see the need and have the budget? If not, you've got to choose another niche. Also, can you handle the work involved for these teams? 2) Quality! You pay for what you get. If you want cheap, then your results will suffer. 3) Payment, at least how I pay my people, is based on the...
  3. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Looking to approach businesses unaffected by covid? Brilliant! I would add something along the lines of "recession-proof" as well, if possible. But yes, I think your approach is great. Leading with value (and GMB has never been more relevant than right now) and starting relatively small at...
  4. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Not really. Books on general marketing principles which stay relatively the same (like copywriting and persuasion). But I wouldn't recommend any one book on digital marketing specifically. YouTube and Google will have the latest best results. Just take a topic, SEO, for example, and Google it...
  5. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Is every business owner getting the perfect amount of traffic and revenue from the internet? If not, then it's not yet saturated. As Gary V once said, "It's never a bad time to start a good business." As long as there are businesses and people using the internet, there will be a need to market...
  6. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Look through this post again because I feel like I've shared a lot about sales (even if you don't know anybody, etc). But in a nutshell, choose a niche, start providing value (solve problems), and reach out to people and *show* them how you can help. Because you found this forum, it means you...
  7. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    For sure. Their communication is a great starting point. How fast they reply, do they pay attention (& answer) specific questions you have, etc. Their portfolio is another great window. Can they do what you're hiring them to do? In the end though, I make my standard operating procedures so...
  8. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    As long as there's an internet and as long as there's public businesses that want to make money, there will be a need - it will always be a viable concept. 1 - My agency is set up on software that can scale with us indefinitely. The average number of clients in my first 12 months was around...
  9. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    This is a free post where I break down my business model but there's absolutely nothing proprietary about it - which is why I mentioned in the very first post that it breaks MJ's Barrier to Entry commandment. Anyone can do it. I'm no different from any of the other schmucks out there promoting...
  10. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    I think I've said this in this forum somewhere before, but I'm not comfortable sharing my clients here. I've been burned before by people trying to poach them. It doesn't work. My clients literally tell me. Hope that doesn't sound crass but I will give you pretty much anything else you'd like...
  11. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    If you feel that interior designers in Canada have the budget and see the need, then go for it! As for crafting emails, I've never built anything on cold email so I'm not the best person to talk to about that. But I do know it's a crazy numbers game AND you have to lead with an offer that you...
  12. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Just like literally any other business, it all depends on how hard and how smart you work.
  13. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Makes sense! You can always get involved as little or as much as you like. If you enjoy coding, then go for it! But, if you only code, then you will always stay in freelance mode and only make as much as your hourly rate. If you want to scale, then you need to build a team to do the work and...
  14. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Yep...
  15. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    I think I understand your question - you're asking about running ads to grow your own agency, correct? If so, I think that's fine. Just be sure to be targeting a group/niche that will respond to those ads (ie - offer them something of value), and watch your ROI.
  16. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    1 - Do they see the need? 2 - Do they have the budget? If not, move on to the next niche...
  17. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Monterrey is bigger and has more infrastructure, like Mexico City, than most of the rest of the country so they might see the need and have the budget more than elsewhere in the country. It doesn't hurt to try. I have a handful of MX clients and they like that we're based in the US and not MX...
  18. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Hiya Mike, First of all, I would avoid a business partner entirely. It's just not necessary. Second, I wouldn't open a branch for somebody else. You can do it all on your own. I mean, unless you basically want to be an employee, but that's not the point of this thread (or this forum for that...
  19. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    No worries Aleks - happy to help. You could price a la carte like that but I would offer three different packages - small, medium, and way big. Something like this: €700 | €850 | €1450 a month You need to change the actual numbers but hopefully you see the pattern? Small, a little...
  20. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    YES!!!!! And congrats on the new client!!!

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