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  1. windchaser

    Closing my company – Post-mortem analysis so you can learn from my mistakes

    EXECUTION 
    That is impressive! Absolutely, but even if it is a smaller one it is not the same as a nice to have. I am thinking need in that terms. A need could be a productivity tool that saves you time and makes your life easier or a something that helps you make more money. That is more on the lines I...
  2. windchaser

    Closing my company – Post-mortem analysis so you can learn from my mistakes

    EXECUTION 
    Thanks for the reply! Referral marketing and profit sharing are interesting as well, and can bring amazing sales. But in my case, they still don't fix the the key point of the issue, that is we were not solving an actual need, we were solving a nice to have. I do not know what my next business...
  3. windchaser

    Closing my company – Post-mortem analysis so you can learn from my mistakes

    EXECUTION 
    100% agree, too many moving pieces and super high competition.
  4. windchaser

    Closing my company – Post-mortem analysis so you can learn from my mistakes

    EXECUTION 
    Yes! Actually those audiences generally work very well, so great tip! You reminded me of a segmentation hack useful for ecommerces that have different audiences depending on the year (those who buy "in season" and the ones who buy during sales. I make different lists with clients who buy during...
  5. windchaser

    Closing my company – Post-mortem analysis so you can learn from my mistakes

    EXECUTION 
    @fastlane_dad Many thanks for your reply. Those are excellent questions. Yes, indeed they are, but they were not profitable for us. We have tried paid ads on magazines, influencers, tik tok, pinterest, seo, google ads, brand collaborations, marketplaces (both b2c and b2b) and selling through...
  6. windchaser

    Closing my company – Post-mortem analysis so you can learn from my mistakes

    EXECUTION 
    Absolutely. That is the idea! Thanks for the kind words!
  7. windchaser

    Closing my company – Post-mortem analysis so you can learn from my mistakes

    EXECUTION 
    After 3 years of activity, I made the decision to shut down my company. Here goes my story, I hope you can learn from my mistakes. THE IDEA: On December 2018 I had my second and definitive FTE event (long story short, I was fired when the company where I was working decided to eliminate my...
  8. windchaser

    Is my business wounded to death or is it just a bump in the road?

    EXECUTION QUESTION 
    Many thanks for your insight! I think you arr competely right and in fact we did that. This collection we focused on the products with higher margin and are more unique and it is being a success, in fact, we are back to having stock issues. About the copycat, they are out of business now...
  9. windchaser

    Is my business wounded to death or is it just a bump in the road?

    EXECUTION QUESTION 
    Hi! Many thanks for your input! Actually, yes, thankfully things got a turn for the better and now my main challenge is production and stock. We started with new channels to acquire customers and it is working. Also, we started selling through multibrand stores and now are negotating b2b sales...
  10. windchaser

    Is my business wounded to death or is it just a bump in the road?

    EXECUTION QUESTION 
    Many thanks for your input! I really appreciate it. I would say the product is somewhere in between, it is not a commodity, it has a characteristic style and design (in fact, other brands have copied our designs several times) but it is certainly not unique in the sense that the need can be...
  11. windchaser

    What improved your life so much that you wish you did it sooner?

    GOLD! HOT! 
    That is a very good point. I mostly agree with you. For that reason I wouldn't change anything, however, I make the exception with health related habits.
  12. windchaser

    What improved your life so much that you wish you did it sooner?

    GOLD! HOT! 
    1. HIIT 2.Weightlifting. Out of ignorance, I always avoided as I didn't want to get too bulky. 3. Ditching all unhealthy processed food (and learning how to detect fake healthy food), not that I ate a lot of it in the first place, but even that makes the difference.
  13. windchaser

    Is my business wounded to death or is it just a bump in the road?

    EXECUTION QUESTION 
    I have been working on this business for the last 3 years together with a business partner and we have been growing steadily and profitably (specially since Fall of 2020). However,during the last 3 months we have been struggling with declining sales, an increasing CAC and a big increase in...
  14. windchaser

    A cautionary tale on Instagram and the commandment of control

    MARKETING SOCIAL MEDIA 
    Hi everyone! I just wanted to share something I am struggling with as a consequence of being too dependent on Instagram as a marketing channel so you can avoid making the same mistake. My business partner and I run an ecommerce kids fashion brand selling mainly in Spain directly from our...
  15. windchaser

    Zero sales, clothing brand...

    NOTABLE! HOT! MARKETING 
    If you want to target teenagers, I will definitely focus on TikTok instead, that is where they mainly are. Considering you have product but no budget, I would also prioritize influencers over paid ads. Start with microinfluencers, they are more open to unpaid collabs in exchange for products...
  16. windchaser

    FB ADS/ Choose the Right Objective after spending 250k

    MARKETING FTE SOCIAL MEDIA 
    I have, actually in many of my ads (mostly retargeting but in some cases for cold traffic as well) I get more sales and better ROAs optimizing for add to cart (or even in some cases for view content) than optimizing for purchase. Generally, if my ad target audience is over 300k, purchase works...
  17. windchaser

    Bitcoin / Cryptocurrency Discussion (And Predictions)

    HOT! CRYPTO CHAT 
    I really like Peter and agree with most of his ideas and arguments, however I believe that he is biased when it comes to bitcoin (regardless of him being eventually right or wrong about bitcoin). I have seen him in debates about Bitcoin, and as he was giving solid and rational arguments for...
  18. windchaser

    Bitcoin / Cryptocurrency Discussion (And Predictions)

    HOT! CRYPTO CHAT 
    Why do you assume the energy output is a constant? Have you considered that this could actually be an incentive to develop new sustainable energy sources and enable them to scale and be more efficient and mainstream? Also, why do you assume that governments trying to shut down crypto will...
  19. windchaser

    Bitcoin / Cryptocurrency Discussion (And Predictions)

    HOT! CRYPTO CHAT 
    I have been there and believe me, no matter how much you love the project and how small a part it is in your portfolio, it is very painful to go through a +90% wipeout (especially after having been more than 4X or even +10X), and no, this time is not different. It will happen and it will be...
  20. windchaser

    How to advertise a luxury streetwear brand?

    HOT! MARKETING 
    A lot of issues I was thinking of have been addressed so I will skip and focus on piece of advice from my own brand (I launched a kids fashion brand a year ago) and also suggest you another brand (this is streetwear) that I think could inspire you. My own experience: my brand is not luxury...

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