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  1. RobbieFoston

    Any ideas on how to market an online fragrance store?

    MARKETING 
    I've worked with a few companies with similar problems over the years (I'm a direct response marketer) and one approach we've seen great success with is targeting local (especially when budget is tight). Like you mentioned, you're going to struggle to compete online without bigger budgets to...
  2. RobbieFoston

    Podcast Thoughts & Insights

    SIDE HUSTLE 
    Hola Amigos, I'm looking for advice around podcasting from those who have experience in this area. I'm interested in the "Things you wish you knew before you started podcasting" kind of content. Here's a bit of backstory: • I'm launching a podcast focused mainly on extreme sports and...
  3. RobbieFoston

    Discussion: are most freelancers better off starting their own business utilising their own skills?

    QUESTION 
    Hola Fastlaners, I've been having similar discussion on here lately but wanted to open it to more people and a broader topic of conversation. My question is this: Should freelancers leverage their skills to start their own business? This is just something I've observed and it seems that if...
  4. RobbieFoston

    Negotiating Royalties: Looking for advice.

    QUESTION 
    That's very helpful, thank you. Do you mind me asking what percentage you'd benchmark against for royalties? You don't have to tell me what percentage you agreed with your clients, but more of a guideline for what's to be expected. For example, are we talking .5% or like 10%. Don't really have...
  5. RobbieFoston

    Negotiating Royalties: Looking for advice.

    QUESTION 
    Hola Fastlaners, Over the last few days I've had a great conversation with some of you around freelancing and increasing revenue. On the back of that thread I wanted to start a new conversation around the topic of royalites. Over the last few years I've been freelancing (failry successful). In...
  6. RobbieFoston

    Copywriters only make *serious* money in this one way.

    QUESTION 
    This is exactly what I'm looking for and great to hear. I'm fairly new to the industry in reality. I've worked in advertising for 10 years but I'd still consider that pretty fresh in the business. And I've only been going solo for a few years and working for myself. In regards to royalties, do...
  7. RobbieFoston

    Copywriters only make *serious* money in this one way.

    QUESTION 
    Valid points for sure. It's not so much that advertising has improved or degraded. It's more than my preference is for print ads. But I agree with what you're saying. But regardless of the era, the underlying point I'm making is still valid. The way to make real money is through creating the...
  8. RobbieFoston

    Copywriters only make *serious* money in this one way.

    QUESTION 
    Completely agree. Now it's a case of finding the thing I can sell and fullfill that allows me to use my copywriting to increase revenue. That's also the problem with advertising. A lot of what I do is creating ads. There is no process and no theory behind it. It's just my subjective experiences...
  9. RobbieFoston

    Copywriters only make *serious* money in this one way.

    QUESTION 
    There's some absolute gems in here and I agree with most of what you've said. I also see the advertising industry changing dramatically. The glory days of advertising are behind us. Now it's all about short form video and influencer branding (not something I have any desire to pursue)...
  10. RobbieFoston

    Copywriters only make *serious* money in this one way.

    QUESTION 
    Hola Fastlaners, I've made an observation and I'd love to hear your thoughts (especially if you have experience with advertising & copywriting). Copywriting is undoubtedly a very high ROI skill to learn. Being able to turn prospects into customers through persuasive writing is a money printing...
  11. RobbieFoston

    Copywriters: what's your Fastlane route?

    MARKETING 
    Hola, I've been a direct response copywriter for a few years now and I'm interested in connecting with others in the space. I love it. I love writing for clients and I love the analytical approach to high-performing copy. However, it's a lot of work and it's a very slowlane business. If I...
  12. RobbieFoston

    How do lead generation companies actually work? eg. Limos.com

    EXECUTION 
    Hola, I'm looking to understand more about how lead generation companies actually work, such as MJ's Limos.com. How does the back-end operate without being labour intensive? I have an idea for a lead generation business but it currently involves ringing up every single supplier whenever...
  13. RobbieFoston

    Advice for growing a newsletter business?

    MARKETING 
    Hi All, I'm currently growing a newsletter business and have seen good traction over the last few months. The business is based on old-school bodybuilding. I have around 70,000 followers on Instagram and close to 5,000 on my newsletter. Instagram is growing organically at around 300-400...
  14. RobbieFoston

    Affiliate Link Check: Amazon Setup

    MARKETING 
    Thanks man I appreciate it! Back to square one for me
  15. RobbieFoston

    Affiliate Link Check: Amazon Setup

    MARKETING 
    Hola, I'm currently trying to add amazon affiliate links to my website to start making some money. Their system is a nightmare for linking between multiple countries. Most of my audience is in the US and the UK. I'm in the UK. I've added an affiliate link to the bottom of one of my pages...
  16. RobbieFoston

    Tips Welcome: Launching a blog and growing to 6 figures+

    SIDE HUSTLE 
    Yeah, I have an email newsletter. Currently sending out once a week with new articles posted that week. I would like to do something a bit different with it but struggling with ideas. The website currently gets traffic via social media mostly. I'm learning SEO as well. The page ranks high for...
  17. RobbieFoston

    Tips Welcome: Launching a blog and growing to 6 figures+

    SIDE HUSTLE 
    Hi All, I've launched a blog. The blog is based around old-school bodybuilding, which is a passion of mine but it's also an area that with a need (as per the CENTS laws). My blog is nothing new, but the main skew in my favor is the quality of the website. Most bodybuilding websites are trash -...
  18. RobbieFoston

    Lead generation business - information sources

    IDEA 
    Hola! I've worked in the lead generation space for tech companies for many years now and I'm looking to venture into my own thing in the coming months. Does anybody have any good recommendations for resources (books, youtube channels etc) for information around lead generation agencies? I've...
  19. RobbieFoston

    What would you do in my situation?

    IDEA SIDE HUSTLE 
    I've had a few ideas myself, but I'm genuinly just interested to hear what ideas you guys have around next steps for a potential business. I launched an Instagram account many years ago (2016) which now has over 15,000 subs. It does pretty well in terms of engagement etc and has good potential...
  20. RobbieFoston

    Lead distribution software - recommendations?

    MARKETING 
    I'm looking for software that allows my inbound leads to be distributed to my clients on an automated basis. For example: Limos.com captures the leads, how are these leads distributed without having to manually invoice and send over each lead individually? Any advice for automation would be...

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