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Recent content by Warloff

  1. Warloff

    How does one stay in Fastlane while dealing with Septic Shock?

    MINDSET 
    It’s an honor to get a response from you. Thank you. I like the sweat analogy. Definitely not ready for a hire. Not enough revenue or work yet. I do think I need figure out what I would do if I got hit by a truck in the mean time. I’m supervising a lot of moving parts and dealing with six...
  2. Warloff

    How does one stay in Fastlane while dealing with Septic Shock?

    MINDSET 
    So just a few days ago I posted that my business was taking off and I was projecting $250,000 in revenue (most of which is profit) for my first client. And then last night my wife said she wasn't feeling well and wanted me to take her to the Emergency Room. I thought she was being a little...
  3. Warloff

    Business Beginning to Take Off...what now?

    MINDSET 
    Absolutely. Not being in a position where I can walk alway from a client is something I hate. Huge massive risk and I don't like the potential leverage the client could have over me. Talking to a bunch of prospects, but unfortunately due to the costs and regulatory environment, client...
  4. Warloff

    A better Intro (+marketing question)

    INTRO 
    So how many more views a month do you need to make this website successful?
  5. Warloff

    A better Intro (+marketing question)

    INTRO 
    It's difficult to give you feedback because we don't know what you're selling and who you're selling to (we don't even know if this is a consumer or business product). I make my living in advertising (although not online) and my number one piece of advice is look at what your most successful...
  6. Warloff

    Business Beginning to Take Off...what now?

    MINDSET 
    I worked a decade in an agency where I made most of my salary came off commission from "bills paid" so this part is old hat for me. I don't want to go into detail into my contract and business model, but short of the client declaring bankruptcy it's very difficult for them to not pay them on...
  7. Warloff

    Business Beginning to Take Off...what now?

    MINDSET 
    Eh, I was already a high income individual as is my wife. We were able to survive the last six months without my income with barely breaking a sweat. I already own a Tesla and go on great vacations. Me and my wife already decided we love our house, it's more space than we need, and we won't buy...
  8. Warloff

    Business Beginning to Take Off...what now?

    MINDSET 
    Yeah, that's what I'm 100% focused on. It was pretty terror inducing to go out on my own, but it might be more terror inducing now. At least before I had a client, there was kind of no consequence for screwing up. My biggest fear right now is losing this client. The client is super happy right...
  9. Warloff

    Business Beginning to Take Off...what now?

    MINDSET 
    Six months ago I quit the rat race and started my own advertising agency. I've now landed a major client, the initial test case went well, we're now rolling out nationwide, and I expect to see revenue of $250,000 or more in the next 12 months just for this one client. My expenses should only be...
  10. Warloff

    My Life Right Now...

    MINDSET 
    The shocking thing is how incredibly incompetent big companies can be. I feel like I’m solving the problem of “our house is sweltering hot” by setting the thermostat to 70 instead of 98.
  11. Warloff

    My Life Right Now...

    MINDSET 
    Well, I feel I’ve actually taken the easy way! Cold calling folks is hard. And signing crappy clients that might struggle to pay you is hard. Really, the only hard part was having the balls to walk up to the equivalent of a S&P 500 company and say “you guys are F*cking up, everyone thinks...
  12. Warloff

    My Life Right Now...

    MINDSET 
    I found a mentor through SCORE who worked in my industry and they gave me an incredible crash course in business to business sales. Their advice was spot on. My SCORE mentor advised me to go after the biggest clients I could rather than my initial thought to go after smaller companies. They...
  13. Warloff

    How to actually choose a business to start?

    QUESTION 
    Also, you don't need to be solving a huge problem in an original way. I know a guy who became a millionaire because he found out the only company in town that painted parking lines had a massive backlog...so he started a company that painted parking lot lines that had no backlog! In fact, I...
  14. Warloff

    How to actually choose a business to start?

    QUESTION 
    You're creating a business not a hobby. In my opinion, you want to be very competent at what you do so that does involve some passion. But, I think "falling in love" with your product can be very dangerous as you end up refusing to listen why customers don't want to buy what you're selling. I...
  15. Warloff

    My Life Right Now...

    MINDSET 
    I have several contracts out with clients who would be huge for me. One of them would at least give me revenue of $1.6 million a year. So this clip from Better Call Saul captures exactly how I feel right. View: https://youtu.be/09GDcshnyHc?t=99

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