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Recent content by mauri80

  1. M

    Funnel for a novel: my first test

    MARKETING 
    I see now how in my mind was not clear how positioning my product. According to Al Ries theory, that I like very much, the first step is creating a new specific category with a strong verbal nail. The new category should be clear, well explained and underline the difference from competitors. A...
  2. M

    Funnel for a novel: my first test

    MARKETING 
    Hi Edgar King, thank you so much for your reply. The positioning is definitively the trickiest point. So far, I basically focused on the style and the plot (why my story is different from other stories) , but if I got you, you are suggesting to move the focus on the upper layer: which need my...
  3. M

    Funnel for a novel: my first test

    MARKETING 
    I would like to share here the marketing strategy for my first business. Just a short introduction: I work as freelancer and few months ago I started studying marketing to improve my role. In my spare time I like drawing and in the past years I designed a graphic novel that I thought to publish...
  4. M

    Looking for something. What? Oh, yourself.

    INTRO 
    I think I started the journey 9 years ago. My life was pretty good, I didn't have any particular problem, but something was missing. Single, many friends, a stable job... but I wasn't really happy. I tried to change job, without great results. In the end, I changed everything. I left my job, I...
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