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Recent content by Justin Gesso

  1. Justin Gesso

    Bitcoin / Cryptocurrency Discussion (And Predictions)

    HOT! CRYPTO 
    @IGP and @amp0193, I agree with your sentiments. There are a lot of reasons for this huge drop, but certainly the regulation announcements coming from major markets such as China, India, and South Korea are a factor. And we have hearings going on right now in the US Senate. But... All of...
  2. Justin Gesso

    Forum Members and Their Books!?

    PUBLISHING 
    Thanks for the thread, @MJ DeMarco. Leave the Grind Behind (Amazon). It's about leaving a solid (good 6-figure) job to do something much more badass. I know so many people who want to quit and build their own path, but it's tough when you have a nice salary, health benefits, 401K, family to...
  3. Justin Gesso

    House Hacking Book - Launching in a month

    HOT! REAL ESTATE 
    So I just got back from staying a few days in @JustAskBenWhy's househack casita. Outstanding. This is such a win for business people like us and for consumers. The casita was way nicer than a hotel and it was less expensive. It was an eye-opening opportunity and my next house will be a hack like...
  4. Justin Gesso

    House Hacking Book - Launching in a month

    HOT! REAL ESTATE 
    My answer to your survey...Hell No! This is such a great concept and probably one of the most interesting concepts for this RE cycle. Finding a way to live in a great house in a vacation destination (without sacrificing the lifestyle I've built) is a goal of mine. This certainly seems to be the...
  5. Justin Gesso

    Health Insurance Plans

    HEALTH 
    Not as bad as AZ, but I'm in Colorado and my rates are going through the roof too. Self-employed health insurance has skyrocketed over the last few years. Super high deductibles, ineligible for tax credits (income), and doctors dropping out of provider lists...oh my. I'm exploring some...
  6. Justin Gesso

    5 Great things about Self Employment

    Awesome post, @Fred Chevry . I'm at just over 3 years myself. Maybe this falls under your Control, but I'll add that as your business starts building, you gain runway in terms of time and money... This allows you to be highly flexible and really chase down only the things you want. Once...
  7. Justin Gesso

    Probably returning some video tapes.

    Probably returning some video tapes.
  8. Justin Gesso

    Who quit a good-paying Slowlane job and is now a Fastlaner?

    NOTABLE! EXECUTION SLOWLANE 
    Awesome, @Crossroads :-)
  9. Justin Gesso

    Anyone using "Amazon Marketing Services" for Books?

    MARKETING 
    This has been somewhat of a confusing topic. Since I'm using KDP and Createspace (self-publishing), I don't have an Amazon Seller Central account. I'm going off this fairly complex guide to where authors conduct Amazon business: https://authorcentral.amazon.com/gp/help?ie=UTF8&topicID=200650270...
  10. Justin Gesso

    Anyone using "Amazon Marketing Services" for Books?

    MARKETING 
    Yes... The Good In short, it is worthwhile. The ROI is there. I spend less in advertising than it takes to cover the margins on the books sold. It maintains my best seller positions. I just turned advertising off this week to see what would happen, and my book immediately plunged from...
  11. Justin Gesso

    Anyone using "Amazon Marketing Services" for Books?

    MARKETING 
    Yes, the entire UI is very basic. Very limited ability to break down the data. I hope to see the platform mature. Just a freakin basic date range box would be nice. I agree...for now, it just seems you have to have a ton of campaigns running.
  12. Justin Gesso

    Anyone using "Amazon Marketing Services" for Books?

    MARKETING 
    Cool, I'd be interested in the results when they roll in.
  13. Justin Gesso

    Anyone using "Amazon Marketing Services" for Books?

    MARKETING 
    Oh really? I will give them another shot. Worth the experiment. I'm getting an ACoS of 18.91% on the Sponsored, but the ads are not getting much exposure and nowhere near my spending limit. I've tried various bid levels and continue adding/experimenting with new keywords. I'll start some...
  14. Justin Gesso

    Cold Calling Realities

    HOT! MARKETING 
    Alright, I'm going to bow out. I was looking for more of a discussion and was playing devil's advocate...but seems not the place for discussion. There are pros and cons to cold calling, which I'm sure you're aware of. It would be fascinating to see these cold calling results against the same...
  15. Justin Gesso

    Cold Calling Realities

    HOT! MARKETING 
    An additional thought/question... This is tougher to quantify, but there is also concern that cold calling can damage a brand. First, you are "intruding" on people. Second, people making the calls are representing your company. If the type of people that are willing to take these sort of jobs...
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