Recent content by Ivo Alexandroff
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Dan Martell's online mentorship course
GURUSHad a quick look at quotes from his book, out of curiosity. Aside from ubiquitous one-liners like “If your business depends on you, you don’t own a business - you have a job.", the gist of his book seems to be: build systems and outsource. Groundbreaking... (unless this is the first book you...- Ivo Alexandroff
- Post #4
- Forum: Gurus, Coaches, and Trainers
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E-Commerce: Stationary Planner For Women
EXECUTIONFirst of all, congrats on decent sales figures after just one week! I totally understand your struggle between the two angles, both of which offer their advantages. The Christian angle is more targeted and those women will feel a stronger identity connection with your brand = need less...- Ivo Alexandroff
- Post #31
- Forum: Process and Execution
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How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide
MARKETINGHey @Lou7 , the website looks legit overall but to evaluate readiness of specific areas I need a bit more context please: 1. What ads platform do you plan to use for paid traffic (Google, FB etc.)? 2. What stage of the funnel will you run the ads for? 3. What pages do you plan to use as landing...- Ivo Alexandroff
- Post #22
- Forum: Marketing Strategy
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How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide
MARKETINGContact page conversion optimisation (recommended page sections in order, top to bottom) An effective contact page builds trust and opens communication channels with your customers. Follow these optimisation techniques to transform your contact page into a conversion-boosting tool that enhances...- Ivo Alexandroff
- Post #19
- Forum: Marketing Strategy
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E-Commerce: Stationary Planner For Women
EXECUTIONHey, well done on getting pre-orders, that's a great market signal already. A great place to start is to ask you favourite AI to act as a digital marketing expert specialising in ecommerce, give it your stats, your observations form the above posts and a screenshot of your landing page. Then...- Ivo Alexandroff
- Post #7
- Forum: Process and Execution
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How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide
MARKETINGAlrighty, on to the next one - the FAQs! FAQ page conversion optimisation (recommended page sections in order, top to bottom) A well-designed FAQ page reduces customer service inquiries while increasing conversions by addressing objections before they become barriers to purchase. Here's how to...- Ivo Alexandroff
- Post #18
- Forum: Marketing Strategy
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How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide
MARKETINGI'm glad you find these useful @Lou7 Will try to get the rest of the page guides posted quicker so they are just-in-time for your website. Great job on the latest version of the website by the way - you're adding a lot of best practices there!- Ivo Alexandroff
- Post #16
- Forum: Marketing Strategy
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How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide
MARKETINGAbout page conversion optimisation (recommended page sections in order, top to bottom) Your About page is far more than just company information - it's a powerful conversion tool that builds trust and emotional connection with your brand. This page is not just about your business but about how...- Ivo Alexandroff
- Post #14
- Forum: Marketing Strategy
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How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide
MARKETINGAlrighty team, here's the next installment of our saga: the Checkout page! Checkout page conversion optimisation (recommended page sections in order, top to bottom) The checkout page is your final conversion opportunity and often where most abandonment occurs. Follow these essential...- Ivo Alexandroff
- Post #13
- Forum: Marketing Strategy
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Are Most Project Management Tools Too Bloated? Validating a Lean Alternative — Thoughts?
IDEAPersonally, I used a lot of PM tools - custom built spreadsheet for time and task tracking, endless Google Doc file for daily priorities and note taking, Trello (then Asana) and few minor ones. I even built a working app prototype based on one of my task tracking spreadsheets (more on this...- Ivo Alexandroff
- Post #19
- Forum: Ideas, Concept Feedback
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Bottom of Sales Funnel FAILING and I Don't Know Why or How
FEEDBACKCongrats on getting a conversion!!- Ivo Alexandroff
- Post #26
- Forum: General Business Discussion
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Businesses that don't require talking to people
FEEDBACKAh yes, as an introvert, this post hits home hard lol! For a while I brainstormed businesses like this myself, until one day it hit me... and changed everything. Imagine that you lived in the medieval village and one day an unknown illness started spreading. In the matter of days half the...- Ivo Alexandroff
- Post #22
- Forum: General Business Discussion
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Bottom of Sales Funnel FAILING and I Don't Know Why or How
FEEDBACKJust asked ChatGPT and it came back with a couple of ideas to explore: "Since Squarespace doesn’t natively support this, you can integrate a third-party service like: Canva API – Allows users to edit templates in a familiar design environment. Printful or Printify – If your book format fits...- Ivo Alexandroff
- Post #13
- Forum: General Business Discussion
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Bottom of Sales Funnel FAILING and I Don't Know Why or How
FEEDBACKI noticed that 3 out 5 people who commented (let's say 4 out 5 because I second that feedback) essentially said that: "There's no tangible proof of product before I pay, and I don't trust that enough to buy." With 80% of people (tiny sample size, I know, but percentages sound cool lol)...- Ivo Alexandroff
- Post #12
- Forum: General Business Discussion
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Bottom of Sales Funnel FAILING and I Don't Know Why or How
FEEDBACKThanks for the detailed answers. Just to mention, you're not alone - this is very typical when it comes to fine-tuning a funnel. They often take months of experimenting, running ads and experimenting again. You've got the right attitude with "AAA" and that's more than half the battle won! If...- Ivo Alexandroff
- Post #6
- Forum: General Business Discussion
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