Recent content by Ivo Alexandroff
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How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide
MARKETINGAlrighty team, here's the next installment of our saga: the Checkout page! Checkout page conversion optimisation (recommended page sections in order, top to bottom) The checkout page is your final conversion opportunity and often where most abandonment occurs. Follow these essential...- Ivo Alexandroff
- Post #13
- Forum: Marketing Strategy
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Are Most Project Management Tools Too Bloated? Validating a Lean Alternative — Thoughts?
IDEAPersonally, I used a lot of PM tools - custom built spreadsheet for time and task tracking, endless Google Doc file for daily priorities and note taking, Trello (then Asana) and few minor ones. I even built a working app prototype based on one of my task tracking spreadsheets (more on this...- Ivo Alexandroff
- Post #19
- Forum: Ideas, Concept Feedback
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Bottom of Sales Funnel FAILING and I Don't Know Why or How
FEEDBACKCongrats on getting a conversion!!- Ivo Alexandroff
- Post #26
- Forum: General Business Discussion
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Businesses that don't require talking to people
FEEDBACKAh yes, as an introvert, this post hits home hard lol! For a while I brainstormed businesses like this myself, until one day it hit me... and changed everything. Imagine that you lived in the medieval village and one day an unknown illness started spreading. In the matter of days half the...- Ivo Alexandroff
- Post #22
- Forum: General Business Discussion
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Bottom of Sales Funnel FAILING and I Don't Know Why or How
FEEDBACKJust asked ChatGPT and it came back with a couple of ideas to explore: "Since Squarespace doesn’t natively support this, you can integrate a third-party service like: Canva API – Allows users to edit templates in a familiar design environment. Printful or Printify – If your book format fits...- Ivo Alexandroff
- Post #13
- Forum: General Business Discussion
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Bottom of Sales Funnel FAILING and I Don't Know Why or How
FEEDBACKI noticed that 3 out 5 people who commented (let's say 4 out 5 because I second that feedback) essentially said that: "There's no tangible proof of product before I pay, and I don't trust that enough to buy." With 80% of people (tiny sample size, I know, but percentages sound cool lol)...- Ivo Alexandroff
- Post #12
- Forum: General Business Discussion
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Bottom of Sales Funnel FAILING and I Don't Know Why or How
FEEDBACKThanks for the detailed answers. Just to mention, you're not alone - this is very typical when it comes to fine-tuning a funnel. They often take months of experimenting, running ads and experimenting again. You've got the right attitude with "AAA" and that's more than half the battle won! If...- Ivo Alexandroff
- Post #6
- Forum: General Business Discussion
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Bottom of Sales Funnel FAILING and I Don't Know Why or How
FEEDBACKTLDR: model what works for your competitors, add your own flavour and test like crazy. Love the product idea, the website feel and "not putting tools down attitude"! It looks like you're getting some decent TOF interest as well, which is always great. You have good product photos and decent...- Ivo Alexandroff
- Post #3
- Forum: General Business Discussion
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How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide
MARKETINGHey Dudu, great question. If I were to launch from scratch without constraints, I'd go Shopify every single time. I worked with many platforms both as a developer and marketer (Shopify, Magento2, BigCommerce, Squarespace, Neto, WordPress + Woo and Wix). Shopify are simply best-in-class /...- Ivo Alexandroff
- Post #11
- Forum: Marketing Strategy
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How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide
MARKETINGSure, to give you a few local examples: Michael Hill https://www.michaelhill.com.au/ These guys have a more clean, classic look and feel. They use large product grid on desktop category page for maximum impact which works really well with "view on hover" showing a person wearing their...- Ivo Alexandroff
- Post #10
- Forum: Marketing Strategy
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My fashion jewelry website is ready. Any feedbacks?
MARKETINGGood progress @Lou7 I know you're still working on the site, and many of my points below are likely in your pipeline already. What's great High contrast, clear CTA buttons. Lifestyle photos with people wearing the pieces. Works well on mobile (imagine most of your customers will come from...- Ivo Alexandroff
- Post #5
- Forum: Marketing Strategy
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Screen Shot 2025-02-10 at 3.21.54 PM.webp
- Ivo Alexandroff
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- Comments: 0
- Category: User Media Uploads
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- Ivo Alexandroff
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- Comments: 0
- Category: User Media Uploads
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- Ivo Alexandroff
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- Comments: 0
- Category: User Media Uploads
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Progress Thread - Fashion Jewelry E-commerce - Updates every Sunday
EXECUTION FEEDBACKBest of luck :thumbsup: Please let me know if I can clarify any SEO actions or provide specific examples. Your feedback is super valuable since you have optimisation background.- Ivo Alexandroff
- Post #18
- Forum: Process and Execution
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