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  1. Ivo Alexandroff

    How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide

    MARKETING 
    Alrighty team, here's the next installment of our saga: the Checkout page! Checkout page conversion optimisation (recommended page sections in order, top to bottom) The checkout page is your final conversion opportunity and often where most abandonment occurs. Follow these essential...
  2. Ivo Alexandroff

    Are Most Project Management Tools Too Bloated? Validating a Lean Alternative — Thoughts?

    IDEA 
    Personally, I used a lot of PM tools - custom built spreadsheet for time and task tracking, endless Google Doc file for daily priorities and note taking, Trello (then Asana) and few minor ones. I even built a working app prototype based on one of my task tracking spreadsheets (more on this...
  3. Ivo Alexandroff

    Bottom of Sales Funnel FAILING and I Don't Know Why or How

    FEEDBACK 
    Congrats on getting a conversion!!
  4. Ivo Alexandroff

    Businesses that don't require talking to people

    FEEDBACK 
    Ah yes, as an introvert, this post hits home hard lol! For a while I brainstormed businesses like this myself, until one day it hit me... and changed everything. Imagine that you lived in the medieval village and one day an unknown illness started spreading. In the matter of days half the...
  5. Ivo Alexandroff

    Bottom of Sales Funnel FAILING and I Don't Know Why or How

    FEEDBACK 
    Just asked ChatGPT and it came back with a couple of ideas to explore: "Since Squarespace doesn’t natively support this, you can integrate a third-party service like: Canva API – Allows users to edit templates in a familiar design environment. Printful or Printify – If your book format fits...
  6. Ivo Alexandroff

    Bottom of Sales Funnel FAILING and I Don't Know Why or How

    FEEDBACK 
    I noticed that 3 out 5 people who commented (let's say 4 out 5 because I second that feedback) essentially said that: "There's no tangible proof of product before I pay, and I don't trust that enough to buy." With 80% of people (tiny sample size, I know, but percentages sound cool lol)...
  7. Ivo Alexandroff

    Bottom of Sales Funnel FAILING and I Don't Know Why or How

    FEEDBACK 
    Thanks for the detailed answers. Just to mention, you're not alone - this is very typical when it comes to fine-tuning a funnel. They often take months of experimenting, running ads and experimenting again. You've got the right attitude with "AAA" and that's more than half the battle won! If...
  8. Ivo Alexandroff

    Bottom of Sales Funnel FAILING and I Don't Know Why or How

    FEEDBACK 
    TLDR: model what works for your competitors, add your own flavour and test like crazy. Love the product idea, the website feel and "not putting tools down attitude"! It looks like you're getting some decent TOF interest as well, which is always great. You have good product photos and decent...
  9. Ivo Alexandroff

    How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide

    MARKETING 
    Hey Dudu, great question. If I were to launch from scratch without constraints, I'd go Shopify every single time. I worked with many platforms both as a developer and marketer (Shopify, Magento2, BigCommerce, Squarespace, Neto, WordPress + Woo and Wix). Shopify are simply best-in-class /...
  10. Ivo Alexandroff

    How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide

    MARKETING 
    Sure, to give you a few local examples: Michael Hill https://www.michaelhill.com.au/ These guys have a more clean, classic look and feel. They use large product grid on desktop category page for maximum impact which works really well with "view on hover" showing a person wearing their...
  11. Ivo Alexandroff

    My fashion jewelry website is ready. Any feedbacks?

    MARKETING 
    Good progress @Lou7 I know you're still working on the site, and many of my points below are likely in your pipeline already. What's great High contrast, clear CTA buttons. Lifestyle photos with people wearing the pieces. Works well on mobile (imagine most of your customers will come from...
  12. Screen Shot 2025-02-10 at 3.21.54 PM.webp

    Screen Shot 2025-02-10 at 3.21.54 PM.webp

    • Ivo Alexandroff
    • Media item
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    • Category: User Media Uploads
  13. Screen Shot 2025-02-10 at 3.22.13 PM.webp

    Screen Shot 2025-02-10 at 3.22.13 PM.webp

    • Ivo Alexandroff
    • Media item
    • Comments: 0
    • Category: User Media Uploads
  14. Screen Shot 2025-02-10 at 3.22.59 PM.webp

    Screen Shot 2025-02-10 at 3.22.59 PM.webp

    • Ivo Alexandroff
    • Media item
    • Comments: 0
    • Category: User Media Uploads
  15. Ivo Alexandroff

    Progress Thread - Fashion Jewelry E-commerce - Updates every Sunday

    EXECUTION FEEDBACK 
    Best of luck :thumbsup: Please let me know if I can clarify any SEO actions or provide specific examples. Your feedback is super valuable since you have optimisation background.
  16. Ivo Alexandroff

    Progress Thread - Fashion Jewelry E-commerce - Updates every Sunday

    EXECUTION FEEDBACK 
    Great thread! Following. Love the website, it has a nice vibe for sure. I'm writing a detailed step-by-step thread on how to improve conversion rate for ecommerce store owners. Thought I'd post a link here as it might come in handy when you audit your store and give feedback to the agency...
  17. Ivo Alexandroff

    How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide

    MARKETING 
    Thanks for your patience, team. This post took a bit longer to write plus I had other priorities recently. Here's how to optimise one of the most important pages on your ecommerce website - the cart page. Cart page conversion optimisation (recommended page sections in order, top to bottom) 1...
  18. Ivo Alexandroff

    A Common Google Ads Mistake

    MARKETING 
    Do you mean run each of 50 original keywords on a $1-2 CPC with $40 budget over a few days, stop that keyword and run the next keyword in the list, and so on? For context, running 50 keywords was Step 1: Buy Impressions Data and the above thread is reporting on Step 2: Buy Clicks Data (based on...
  19. 1737153461202.webp

    1737153461202.webp

    • Ivo Alexandroff
    • Media item
    • Comments: 0
    • Category: User Media Uploads
  20. Ivo Alexandroff

    A Common Google Ads Mistake

    MARKETING 
    Okay, so I used this data and your advice to pick 6 top performing keywords out of 50+ in the experiment. I also updated ads to use these keywords in headlines and copy accordingly. Ran them on higher CPC bids (although not crazy high) of NZ$5 and NZ$10 with a daily budget of NZ$40. Ran each...

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