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Recent content by Canadoz

  1. C

    Web Design Agency

    IDEA 
    This really stuck out. Why are you not exploiting this? The web design agency space is really competitive. Visit one of those "technology for healthcare" exhibitions. Find a product that you think might sell well. Be the exclusive distributor for it in your area. That way you can benefit from...
  2. C

    Start Faster. Stop "Learning".

    MINDSET 
    Great video Andy. And you'll be pleased to know what you say is actually backed up by the latest peer reviewed research on how people learn. For a substantial number of disciplines, the research tells us that "active learning" is the best way for people to learn i.e. putting what we know...
  3. C

    Embarking on a Marketing Adventure - Need wisdom regarding new clients

    MARKETING 
    OP, I agree that a "free" session is a great idea. However, you really need to have a more concrete plan in place. I know the SMB space pretty well. From my experience, a substantial part of their marketing spend is on Google Ad Words. Sometimes TikTok, Facebook is just an add-on but for many...
  4. C

    Your Biggest Lesson from 2023...?

    MINDSET 
    Some of my learnings from 2023 1) Formality kills sales. All our lives we've been conditioned to think that in business you must be "professional". But sometimes you can be so "professional" at the expense of rapport. And when there is no rapport there is no sale. Next time you're in with a...
  5. C

    The Client Acquisition Thread

    CHAT 
    It's amazing the thousands of "marketeers" on the internet who still talk about content as a standalone activity without ever mentioning that you actually have to pick up the phone as well.
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    This is Rörik's introduction

    INTRO 
    Congratulations - that is great news! Cold-calling is not a tactic that most influencers will use. However, it is my belief that it is still the most powerful form of marketing ever. When when you mix cold-calling + selling the idea of influencers to companies - you could be on to a good...
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    This is Rörik's introduction

    INTRO 
    Of course! There are already many online courses for sale trying to "sell the dream" to wannabe influencers. You could be like a rockstar manager but for influencers.
  8. C

    This is Rörik's introduction

    INTRO 
    Ok, I've been investigating this area a little more in depth. I'm a firm believer in looking at opportunities in this area. In the long run, it can save a lot of time. Yes, that sounds copy-cat. That sounds unoriginal. But, it can also save time and money. Here is what I've learnt: 1) Most...
  9. C

    This is Rörik's introduction

    INTRO 
    Well done! That is a great start. What will you propose to him?
  10. C

    This is Rörik's introduction

    INTRO 
    ok, cool and good luck!
  11. C

    This is Rörik's introduction

    INTRO 
    That should read "quickest route to profit" - sorry! It's relevant because that's your goal right - freedom from a day job that does not inspire you. I really admire your enthusiasm but most of these influencers probably never even pick up their phones. Then what?
  12. C

    This is Rörik's introduction

    INTRO 
    Your plan to setup a record label really does sound like a big gamble. Selling advertising space in a trade magazine might not be that lucrative. But sales is a huge area. And some of these sales jobs are really well paid. Creating a startup - it can take years to make a decent profit. Your...
  13. C

    how can I come up with a good name for my bussiness?

    MARKETING 
    Who is your main audience going to be in 1, 2 or 5 years time? What do you see as being your competitive advantage? BTW, a name is not that important. But, it's nice to have a suitable one alright.
  14. C

    Cold Emails Approach

    EXECUTION 
    Very interesting insights there. So, if you don't use automated tools like Hunter, what approach did you take? And secondly, how did you avoid the SPAM folder? (I know from personal experience O365 is very sensitive to any sort promotional emails?)
  15. C

    Great books that are NOT best-sellers. Share yours.

    HOT! BOOKS 
    A big shout out for: Outbound Sales No Fluff by R Reisert Book totally lives up to its name. There is not a spec of fluff or filler anywhere in this book. Just hard won and practical experience. Progressive Partnerships: The Future of Business by C. Laing Written by an experienced pro. This...
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