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  1. C

    Service Price Negotiation Service

    IDEA 
    Great business idea. However I can see a service in the not so distant future where you upload all your domestic bills to a AI-powered cloud service and it makes the recommendations. But in my book, the human still has the edge here. Because once you know the ins-and-outs of the tricky...
  2. C

    How to not rely on external validation?

    MINDSET 
    Excellent post. When you think about it MOST of these social media platforms are all fueled by people looking for external validation. And, if you speak to any people who work for these social media companies, they will all tell you that they rely on this "validation" factor. And it works...
  3. C

    How did Gary Halbert get sales figures for products?

    MARKETING 
    For SaaS solutions, you might be able to extrapolate sales volume of certain software applications via the number of reviews. (This might not be accurate but could also be very accurate...)
  4. C

    Can my Ecom store for new parents survive in 2025?

    MARKETING 
    That might be one way to beat Amazon, alright!
  5. C

    Can my Ecom store for new parents survive in 2025?

    MARKETING 
    That's a very tricky position OP. New parents are often exhausted. This makes Amazon a very attractive offer. However, a few years ago, I read a study that said new parents also become very environmentally aware. Some parents have an environmental awakening because they realise they're...
  6. C

    The weird 'trick' I taught a 6-year-old (that gets you more sales)

    MARKETING 
    This approach does not work...sorry. I'll tell you a harsh truth...buyers chew these types of sellers up. You won't read that in a business book...because publishers know that printing this in black and white would turn off the prospective customers (of their sales books). In the cold light of...
  7. C

    The weird 'trick' I taught a 6-year-old (that gets you more sales)

    MARKETING 
    Because it goes back to sales basics. It's very easy to make sales into some intellectual process. When ironically it all goes back to having solid basic skills executed right. Secondly, I had a similar experience to you. Last summer, I was with friends by the a river estuary chilling out with...
  8. C

    The weird 'trick' I taught a 6-year-old (that gets you more sales)

    MARKETING 
    Great story Michiel. This is a reason why, in a more "professional context" ( I hate that word as well :) ), a salesperson should never ask a prospect a question where the prospect has to make a stand on an issue. Because once they take a stand - they will now defend it (cognitive dissonance...
  9. C

    Does having a polarizing personality/character affect success in a sales job?

    MARKETING 
    heavy_industry TBH you sound like a teenager who is full of angst and has not yet figured out how the world works. You seem to equate people who do social nicety as synonymous with being unreliable. I know scores of business people who do social nicety and they all seem to be dependable...
  10. C

    Does having a polarizing personality/character affect success in a sales job?

    MARKETING 
    I used to be like you Heavy Industry I didn't like the fact that you had to suck it up sometimes. In fact, I hated it. Everyone who did that, in my view, was weak. They were also fake. I was 16 then. But that is the way the world works my friend. Everyone is playing a game. Imagine if everyone...
  11. C

    Does having a polarizing personality/character affect success in a sales job?

    MARKETING 
    I think great salespeople are like good politicians - they are a) likable b) they take the middle ground on issues. And here is another aspect of salespeople—they will adapt their views to mimic those of the prospect. If the prospect says they love the Red Sox, the salesperson will say they...
  12. C

    Manage your weaknesses, but amplify your strengths.

    IDEA MINDSET 
    There was a whole book written about this very (important) topic Managing Oneself by Peter Drucker He spend a long long time studying organisations and one of the common mistakes he spotted was people in business trying to fix their weaknesses when they should have been focusing on their strengths
  13. C

    Why Most Branding Advice Is Wrong — and What Actually Works

    NEWS 
    You've got the first part spot-on. Your business communications should all have a robust reason behind them. Just like an advertising executive from Coca-Cola said a few years ago - every ad should indirectly or directly answer the question "why should I buy this? As for "direct response," this...
  14. C

    A genuine question regarding lead generation, is word of mouth KING?

    QUESTION 
    How are your sales escapades going FJ?
  15. C

    A genuine question regarding lead generation, is word of mouth KING?

    QUESTION 
    Well said Dan. WOM is everything a business should not have as a system. It's too patchy, too inconsistent, and too unpredictable. Another thing I've noticed in the small business world is you might have a small business owner interviewed by the local rag. The journalist will ask them where...
  16. C

    A genuine question regarding lead generation, is word of mouth KING?

    QUESTION 
    The truth about word-of-mouth marketing is that it is slow and unreliable for the average small business, (any which requires a medium volume of work). Of course, word-of-mouth is great for that small business person working in a niche - who has been in business for 20 years. If you want to...
  17. C

    Missing that marketing edge...

    INTRO 
    You're going to have to bite the bullet on this sooner rather than later. Have this vital discussion regarding sales now. I've seen firms do just before they disbanded for good. By then, it's usually too late. A business is like a car. For a B2B company that does not have a sales function, it's...
  18. C

    Missing that marketing edge...

    INTRO 
    OP, you must do two things for your business to succeed. You will have to do networking. You will have to do sales. Unfortunately, for a business such as yours, a website (no matter how well-designed or how well the content is aligned) will only get you so far. Networking Ideally, you...
  19. C

    Sending a second "Confirm your subscription" email

    MARKETING 
    You send a second reminder, but don't frame it as a "reminder"... You have to ramp up the excitement of your product so much that the FOMO effect kicks in. (Basically, pick any feature that has been improved / will be improved and start talking about it like it the best thing since sliced...
  20. C

    Cold calling 5 businesses / day till I get my next client

    EXECUTION 
    So if the OP gets through to VM (which a substantial number of businesses have on their phone systems) What should he do?

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