I just read TMF (audiobook) and very exited to get started on the Fastlane. I’m currently a marketing & sales specialist in the spirits business, but own a small Jamaican restaurant with 2 partners in the DC area.
@Vigilante mentioned in this thread how he set the price for his new book, and mentioned price points in consumer psychology: Vigilante's Book "Vigilant Kids" Step by Step
I used to consult for a major fastfood chain, and was responsible for pricing with all new franchisee's in the USA. Figure...