Do you need to set up GA4 but don’t know how to? Do you want GA4 on your site but don’t wanna go through the steep learning curve? Do you have other “tracking” problems you need fixing? Maybe you’re running ads but no conversions are showing. hint: broken conversion tracking Or your data...

I’m creating this post due to some questions in the thread What adding value actually looks like (real stats)... related to Google Tag Manager (GTM). This is not going to be a comprehensive guide. There is a lot of good tutorials in internet about GTM (see some of them at the end of the post)...