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gary halbert

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    How did Gary Halbert get sales figures for products?

    MARKETING 
    I remember that he recommends checking product sales as opposed to surveys because they are much more reliable, and I agree with him. What I don't get is how he got access to that information before the internet was well established, especially when it comes to a wide variety of industries...
  2. arfadugus

    Why the 30 Day Copywriting Challenge Doesn't Work. Secrets from OZ and Narnia.

    MARKETING RANT 
    The Books, The Information, The Lion, The Witch, and The Wardrobe! OH MY! You've read 10 expert books on copywriting. You've handwritten 30 sales letters. You haven't made a cent copywriting. Here's why.... These ten books on copywriting go into detail about benefits vs. features. They give...
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