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  1. Leo Hartas

    About to launch - personalised children's books

    IDEA EXECUTION 
    Hi Liero 1, Thank you for your advice. I'm going to be very careful with agencies from now on.. we've been burnt twice. It's interesting that a few threads on this forum suggest people easy start an agency on the road to the fast lane. As my Dad would say, 'If you want a job doing well, do it...
  2. Leo Hartas

    About to launch - personalised children's books

    IDEA EXECUTION 
    An interesting thought.. I've been following the recent massive advances in AI and considered it myself. I've even seen whole illustrated picture books created in AI. Right now though I don't think it would be reliable enough.. I've seen images with messed up hands and spooky eyes, though this...
  3. Leo Hartas

    About to launch - personalised children's books

    IDEA EXECUTION 
    Thanks for your comment Xavier X, the encouraging remarks and your advice. I think you are right about targeting Facebook groups and Instagram from a ROI point of view. We're aware You Tube is a tricky one. At the moment we'll trial making a handful of videos and assess just how much work it...
  4. Leo Hartas

    Chronic Slowlaner Seeking a Change and Mentor

    INTRO 
    I can understand the position you find yourself. I've been freelance all my life (in a completely different as far less lucrative field!) and found myself is a similar trap with a few clients I relied on who chewed up all my time. The good thing is that you have clients and a viable business...
  5. Leo Hartas

    About to launch - personalised children's books

    IDEA EXECUTION 
    Haha! I just read back through some of my earlier posts and noted that we'd thought of doing You Tube before but dropped the idea.. guess we picked it up again!!
  6. Leo Hartas

    About to launch - personalised children's books

    IDEA EXECUTION 
    Update. Thank you to liero1 for reminding me to post! It's been a while. Our plan since the last update was to run Google ads through a digital advertising agency. The reasoning was that they would do it better than we could and frankly, although we did a load of research, the Google Ads...
  7. Leo Hartas

    A Quick Remedy To Self-Doubt, is there such a thing?

    CHAT 
    Great and very useful comments. Message from the Valley of Despair... Me and my partner have been going through a ton of self doubt recently. Our website and book personalisation system is now live and sales are trickling in. It's been much harder than we thought getting this far, and we now...
  8. Leo Hartas

    A fundamental question for any entrepreneur: What do I want from my business?

    NOTABLE! 
    I'm definitely looking at building a lifestyle business that is pretty much automated, certainly as far as product creation and dispatch is concerned (It's a personalised book POD system). Marketing is somewhat hands on for now as we get going, but over time we'll subcontract as necessary. At a...
  9. Leo Hartas

    About to launch - personalised children's books

    IDEA EXECUTION 
    Thank you for your kind words Happyheart, and good luck with your project too. The adaptable graphics have been a massive amount of learning. We made many wrong turns but with each new book we're refining the production pipeline. For example just this morning I've been making the layers document...
  10. Leo Hartas

    About to launch - personalised children's books

    IDEA EXECUTION 
    Thanks Capito, Your continued encouragement is very much appreciated. It's interesting with the video, as although Amanda made it for the ad campaign, we had done a lot of research into starting a YT channel to organically bring people in, but realised it would take so much work and attention...
  11. Leo Hartas

    About to launch - personalised children's books

    IDEA EXECUTION 
    Thanks MJ. The harder the nut the sweeter fruit! It's not an original concept but even with the established competition the market is potentially broad with space for a new entrant. We hope our skew in this particular market is better quality writing and illustration as the competition has been...
  12. Leo Hartas

    About to launch - personalised children's books

    IDEA EXECUTION 
    Update. It's been a while since I posted here. We sent out free gift virtual cards to some people we know with small children to claim a free book for the purposes I outlined in my last post. It was interesting how we had to prod people to even bother to open the email. I suspect that for a...
  13. Leo Hartas

    About to launch - personalised children's books

    IDEA EXECUTION 
    Update. We've been handing out virtual gift cards free to friends with young children. Of course this is at a loss but we saw it as a way to: 1. Gather feedback about the shopping process and the books themselves. 2. Hopefully gather positive reviews for the site. (Slightly dodgy, as we've paid...
  14. Leo Hartas

    About to launch - personalised children's books

    IDEA EXECUTION 
    Update. Since my last post here we have solved another few million small issues with the website, book collation system and have finally run an end-to-end test. Perhaps the biggest issue was moving the website to a different host that gave us a 10x speed increase but meant we had to set up a...
  15. Leo Hartas

    Post all of your ideas and random problems you’ll never execute on...

    NOTABLE! HOT! IDEA 
    This probably exists.. let me know if it does because I'd be interested. A one stop SAAS solution that hardens your device/browser, etc. against corporate and government snooping and makes you appear as a 'norm' or 'granny'. Basically it would 'hide' your machine behind a 'fake' data stream so...
  16. Leo Hartas

    A simple tip for boost your productivity

    MINDSET 
    Probably works with larger things too, like set up huge innovative electric car company AND fly to Mars!
  17. Leo Hartas

    A simple tip for boost your productivity

    MINDSET 
    Here's a productivity tip I employ sometimes for small quick tasks. +1. For every small task I look to complete another small task before I write it off as 'done'. Such as, I am going to carry that dirty cup to the sink AND put those dirty pants in the washing machine. Dumb really, but it it...
  18. Leo Hartas

    Social Media Destroys Entrepreneurs. Grow Your Business Without It.

    HOT! RANT 
    I hope it's works out. Definitely post your results here. :)
  19. Leo Hartas

    Social Media Destroys Entrepreneurs. Grow Your Business Without It.

    HOT! RANT 
    Just to add, the downside is that it is hard to tell where the business came from with magazines.. so you're more in the dark about their effectiveness than online ads.
  20. Leo Hartas

    Social Media Destroys Entrepreneurs. Grow Your Business Without It.

    HOT! RANT 
    It varies a lot. Obviously Vogue is going to be very expensive.. but small niche magazines it can be £300-600 per month for a quarter page. Find a mag online in your niche and click on 'Advertise with us'. They usually give all the costs.. also, you can try phoning them and plead poverty to get...
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