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  1. T

    Marketing to the Unmarketable!

    MARKETING 
    Bekit, Just wanted to say thank you for all of the fantastic advice. I've already started to implement some of these ideas. It's funny that you mentioned that you don't have much experience in the field. It actually seems like you've been doing this for awhile!! Of the items you mentioned I...
  2. T

    Marketing to the Unmarketable!

    MARKETING 
    Thank you for the feedback Bekit. So the product is equipment that allows inmates to work out safely. Each prison has a department for this. That person will make the purchasing decisions for that facility. Since they are tight knit jobs, when one prison purchases, others follow. I would say...
  3. T

    Marketing to the Unmarketable!

    MARKETING 
    20-40 million* apologize for the typo I did work in Corrections as a C/O. Now in selling to this market, it's B2C.
  4. T

    Marketing to the Unmarketable!

    MARKETING 
    To clarify, we are trying to, for example reach every prison/jail Warden in the United States. We have done some with Facebook. But not since we first started. So great idea thanks for sharing! Like you mentioned, you're able to be quite specific with these ads. I think I'll give that a go again.
  5. T

    Marketing to the Unmarketable!

    MARKETING 
    You're exactly right. I was shocked to find out that conventional mailers working better than the internet (at this point). 20-40 million inmates.. impressive!!
  6. T

    Marketing to the Unmarketable!

    MARKETING 
    Specifically we are trying to reach prison staff. Not so much politicians.
  7. T

    Marketing to the Unmarketable!

    MARKETING 
    Hello Everyone, My name is Tom Webster. I work for my family's small business in Pittsburgh, PA. We recently have acquired new territory for new market segment with the company we represent: Prisons Being that Corrections is my background, I really enjoy this market. The work is fulfilling...
  8. T

    New to forum

    INTRO 
    It was quite funny. Humour definitely made things better for myself and the inmates. I had to find a middle ground. Too soft and they'll walk all over you. Too authoritarian and they'll rebel.
  9. T

    New to forum

    INTRO 
    Thanks Andy!
  10. T

    New to forum

    INTRO 
    Changed my life completely as well. Acted as a catalyst and forced me to take action!
  11. T

    New to forum

    INTRO 
    I always feel kind of weird because I have a completely different perspective from mostly everyone I meet. So this is why after reading TMF, And being halfway through Unscripted, I decided to join the forum!
  12. T

    New to forum

    INTRO 
    That is funny! My plan is to grow my business working with prison commissaries all over the country. All the while working a day job. But yes you are correct. The negativity was extreme. Grey clouds hover over everyone's head. Which I brought on by their own negativity. The divorce rate is...
  13. T

    New to forum

    INTRO 
    Thank you Aaron!
  14. T

    New to forum

    INTRO 
    Thank you for the welcoming! I had many reason so I apologize if it gets lengthy. After I graduated college with a degree in criminal justice, the correctional officer job was the first stop for me. I ultimately wanted to be a state trooper. During college there was always that "something"...
  15. T

    New to forum

    INTRO 
    Thank you MJ! I do have many stories of the dreaded place. One particularly funny one sticks out in my mind that I won't forget. It was my very first night on the job. I was quite intimidated to be honest. My job was to supervise a unit of 75 men. The whole day went really well. Lockup for bed...
  16. T

    New to forum

    INTRO 
    That sounds awesome! I am starting to familiarize myself with the forum. And I have checked out the gold threads. So thank you for that. I wish you well on your journey!
  17. T

    New to forum

    INTRO 
    Thank you for welcoming me and the quick response! What line of work are you in? Or maybe retired via fastlane??
  18. T

    New to forum

    INTRO 
    Hello everyone, My name is Tom Webster. I'm from Pittsburgh Pennsylvania. I'm 23 years old. I am a former correctional officer (thank god)! I have read MFL and I'm halfway through unscripted. Both of which are fantastic. MFL and Tony Robbins Awaken the Giant were two huge contributing factors to...
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