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  1. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Thanks mate. My niche is one of the many facebook doesn't allow :( About the affiliate; we target the Brazilian market only, so I guess that might be hard to arrange.
  2. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    We thought about them... But 100 seats seems like very few for us... But it might make sense. Thanks for the suggestion, we'll think further about that.
  3. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Hey guys, day 30 of my journal here (counting only work days) This week we tested 4 different traffic channels. Native: Outbrain, UOL (brazil's largest news portal) and Yahoo gamini Search: Bing So far, our conversion goal (webinar registration) is faaar to expensive, but we've been told...
  4. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Hey guys, Day 24. This week we had Holidays here in Brazil so we didn't get much done. But, we decided to test 2 traffic sources. 1. Native advertising - (taboola and outbrain) 2. SMS We built the funnel for it, expecting to test 2 different ones: one that goes directly to our webinar and...
  5. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Thanks mate! 1. Just me, my brother, the investor and the V.As 2. He has recorded our first course and he's doing content for our membership site 3. We thought about that but we don't think it'll be cost effective. Plus, we wouldn't have actual control, as any time facebook could come and shut...
  6. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Day 20. This has been an interesting week. We're having a lot of problems to generate traffic. Facebook and google are not allowing us to advertise. We tried twitter but our CPC was waaaay to expensive, so we had to shut the campaign down. Thus, we need to get creative, thinking about...
  7. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Damm. We're moving fast and this is really exciting. This week we were going to test our funnels but we had a lot of problems with Facebook. So, we couldn't get any traffic from it. Because of that we had to think fast and use our partner mailing list to get traffic to our webinar. It...
  8. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Hey guys, day 11 of my journey here. This week goals are: Launch our mkt funnel Sell 6k worth of products (about double of what we did at our first webinar, and about 20 courses) Create and distribute 3 youtube videos -- Our mkt funnel is: Facebook ads > webinar registration > email to...
  9. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Thanks mate! Yep, we don't mind giving equity that much... Also, this is not like a SaaS or a startup that will need couple of rounds. This small investments should get the ball rolling. Hmmm... I see your point about hiring the agency, and it makes sense. The only thing is that we really see...
  10. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Day 10. We used this week to build our marketing material, copy, funnels, etc... So far, we've managed to do most of that. As a tip I could give, that is helping us move so fast, is to use trello. I absolutely love trello, and here's how our board looks like: I'll explain each column...
  11. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Day 7 of my journey. This week we're not holding any webinar because of a holiday we have on Friday. We decided to use this week to build all of our marketing material: Ads and email copy Ads design Sales pages copy and design CRM our ebook etc... It's a lot of things so this shall keep us...
  12. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Thanks Destined! I agree with most you said. The info-biz is saturated? Yes, depending on what niche your talking about. My niche is new and not yet sophisticated or mature. We just raised some money to be put on ads, which shall get us to a next level, in which we are able to put our profits...
  13. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Hello guys, day 6 of my journey here. (I'm not counting weekends). We're moving really fast. Yesterday we managed to get our $25k we were hoping for. Though we did give up a lot of equity (30%), but we've seen it as a strategic move, as the investor is already inside our niche with a...
  14. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Yes, exactly. Thanks Ray! Yeah, info seems great.
  15. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Day 5 of my journey here. Today we released our first membership report (that we plan to sell for $97 later on). I'm not a designer but I do have some basic notions of design, which is helping me a lot lately. Competitors in our niche do offer similar things but with poor design. That's why I...
  16. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Ok, day 4 of my journey into a a $1M business. We have already 15 pages for our ebook, and we uploaded our course to our platform. Yesterday I wasn't able to record my first youtube video, but I shall do it today. As we want to raise money to grow quickly, we are thinking about two options...
  17. klaptoo

    What Are Your Big Plans For 2018?

    HOT! 
    Hi folks, My goals are: 1) Launch a $1M business (info products - education) (doing a progress thread with daily posts: Progress Thread - [Progress] Building a $1M business from scratch) 2) Launch a podcast (using it primarily as a "networking tool")
  18. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Today is the day I'm editing the videos (lessons) of our course and upload them to our online platform. Rendering each video is taking quite a while which is a pain in the a**. If I had the money I'd definitely outsource this step. Today's actions are: Upload all videos into our platform...
  19. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Yesterday we managed to record half the classes from our course. Today, we are building the slides for the second half. I think the process we're going through might be useful for your guys: We build a google sheets with the following columns: Lessons, owner, status, notes. We then use to...
  20. klaptoo

    [Progress] Building a $1M business from scratch

    EXECUTION 
    Yes, the revenue model is bad. Actually, no game in our category is making money. Our demographics is the probably one of the worst to sell to, young males (15-25). The only way this business could work, we figured, was to joint venture with a big media company. We almost managed to make that...
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