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- Users: Mark Santiago
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about Email Marketing & Optimization
MARKETINGYes I do. Feel free to email me at mark@splitb.co- Mark Santiago
- Post #43
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGThat's awesome. Keep up the good work! That's a 20% response rate on COLD emails!- Mark Santiago
- Post #42
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGYou're welcome. There's a lot here. 1. Not necessarily, but you do need to segment your list. I've made money from a 600 person list before, but it's about building a buyers list vs freebie list. 2. You can try it, but I'm not a fan of that strategy. Emails sell the click, not the...- Mark Santiago
- Post #39
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGGood job taking action. You may not get a quick response since it's Saturday (Holiday in the US). Also, keep in mind most people do 10-30 per day. Try it for a week and adjust with you're responses. Also, followup with those you don't hear back from. There's some great tools out there as...- Mark Santiago
- Post #37
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGYou're welcome ;). Let us know how it goes- Mark Santiago
- Post #35
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGOne more thought on cold emails: if you were to walk up to a girl in the pub or the malls and say, "hi, I'm available and you look like someone who would want to be with me. When we get married I will be the best husband ever. When we have kids I will be the best father ever. "Want to know...- Mark Santiago
- Post #33
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGIf you were trying to pitch me on your software and I didn't know who you were, never heard about you, and I'm not even sure if I need what you have to offer....absolutely. The idea of the first cold email is to get a response. Nothing more, nothing less. If you want to add more info about...- Mark Santiago
- Post #32
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGI like the three part strategy, but the emails you described are too much about you and don't focus on what's in it for them... 1. Look for buying signals. Why are they a good candidate for buying your services? What can you find out about them before you contact them? This will make your...- Mark Santiago
- Post #30
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGSorry didn't see the last question: What kind of email marketer do you want to be? The guys in the MMO niches, who prob teach the majority of "email courses you see online will give you a skewed view of reality. I got my training through just doing it for years, then got certified through...- Mark Santiago
- Post #28
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGHey, Great questions. The only people I hear saying email doesn't work are people who either don't know how to do it or burn their list out with crappy offers. In the real world it works. In fact study after study shows that email is still the NUMBER 1 channel for driving revenue online...- Mark Santiago
- Post #27
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGI don't usually recommend buying lists. There's just too much liability to get fined. Plus, you're conversion rates would be drastically low. A slow build is always the way to go. If you have cash, you can easily grow your list fast by targeted ads online. Best day depends on too much...- Mark Santiago
- Post #25
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGHi Kevin, I'm still not sure how I can answer your question about IP's and DNS servers. The best thing to do is go with a reputable email service provider such as MailCheat(Chimp) or Aweber. You can send your emails through their service using their IP and DNS. Their setup process makes it easy to...- Mark Santiago
- Post #23
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGWhat you're talking asking about is outside the realm of email marketing. We don't deal with IT functions like DNS and IP's. I deal strictly with the management of email lists and marketing to those lists through our email service provider. So, not sure how I can better answer your...- Mark Santiago
- Post #21
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGHi Kevin, I do use MailCheat(Chimp) with one of my clients, but we're not using any automation so I don't know that I can answer this. I will say that MailCheat(Chimp) and Marketo are a world of difference. Is this an ecommerce company? I'm curious why they need so much power as Marketo is geared...- Mark Santiago
- Post #19
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGDo it...tell him to check out sites like Charity Water. Pay attention to how they frame the stories. It's all in matching the frame of your donor with the story you are trying to tell. Do it ethically and it will bless everyone ;)- Mark Santiago
- Post #17
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGPhew...last one for now ;) Yes, I specialize in the marketing to the list. I don't do much on the UX side because we have a developer for that. I strictly focus in strategy and execution of each email. I do, however do landing pages for donations, engagement, etc. 1. Give them what they...- Mark Santiago
- Post #16
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGThat's some meaty questions there ;) 1. We have a welcome series, similar to a life cycle (saas) or autoresponder sequence (IM). Were actually about to test whether to ask them for money right away vs wait. Thus far, we wait four weeks before we ask for money. It has worked, but we do lose...- Mark Santiago
- Post #14
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGStory is everything in email. Stories with hooks that take people to landing page with a video that goes into more detail about the injustices some kids face and then how the nonprofit is the savior. Surprisingly, we've found that many times our best revenue emails have no product offer...- Mark Santiago
- Post #12
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGWell over the last year of managing a list of about 160,000 people I've increased revenue 40% on track to do about. $700k in revenue this year. Again that is in the nonprofit industry, however we are "selling" physical products through donation. Before that I primarily ran a membership site...- Mark Santiago
- Post #9
- Forum: Marketing Strategy
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about Email Marketing & Optimization
MARKETINGAs far as value adding I enjoy critiquing emails from subject line to call to action. I like getting particular with the psychology behind why people click and why they buy. It's amazing how much money is left on the table when we send emails that don't tap into the psychology of the buyer...- Mark Santiago
- Post #6
- Forum: Marketing Strategy
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