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  1. Rakona

    Need your help please !!

    WEB/DIGITAL 
    Topguy, Please PM away with your questions. I'm not sure the insurance broker/agent side of the equation it is the gold rush as much as the lead gen side might be. On the insurance side, you keep the end customer & you keep the residual income...maybe the insurance brokerage side is the...
  2. Rakona

    Need your help please !!

    WEB/DIGITAL 
    Topguy, I have to agree with the other posters, really hard to give you advice giving what you laid out. Your questions are overly simplistic. You've basically said something like, I want to open a restaurant, what kind of food should I cook, should we be open for lunch & dinner or just...
  3. Rakona

    AIR & SPACE NASA's Deep Space Camera Locates Host of 'Earths'

    OFF-TOPIC 
    Re: AIR & SPACE NASA's Deep Space Camera Locates Host of 'Earths I LOVE that show!
  4. Rakona

    How would you promote an ecommerce store with $10,000?

    WEB/DIGITAL 
    Absolutely, this is a never ending work in process, as you continue to make iterations based on data (feedback) I have no doubt you'll head in the right direction.:hurray: Keep us posted P
  5. Rakona

    How would you promote an ecommerce store with $10,000?

    WEB/DIGITAL 
    checkout ioninteractive, they're big on segementing visitors upon arrival via paid search. I'd see about guiding those three segments down different paths on the site, once they tell you which one they fall into. readystore has kinda done this with the government, corporate & best seller tabs...
  6. Rakona

    How would you promote an ecommerce store with $10,000?

    WEB/DIGITAL 
    Highly agree with this point and a few others. If you're not converting with PPC, that's a problem, because your competitors are. Sitting out of that game is basically admitting defeat. Since SEO has an expense, you are essentially hoping that cheaper visits (clicks / seo expenses) will...
  7. Rakona

    How would you promote an ecommerce store with $10,000?

    WEB/DIGITAL 
    just a one time shot of $10k?
  8. Rakona

    recommend me a PPC guy/company please.

    WEB/DIGITAL 
    I believe that is the most current Russ, I also really, really like this one: Amazon.com: Advanced Google AdWords (9780470500231): Brad Geddes: Books
  9. Rakona

    recommend me a PPC guy/company please.

    WEB/DIGITAL 
    From earlier, yes, cost per click is irrelevant. I have a few clients in the $40+/click range, but a good deal from one of those clicks could be worth $1mil+ for them. Ideally you have an edge in the way you convert the clicks that make it impossible for competition to outspend you. People...
  10. Rakona

    recommend me a PPC guy/company please.

    WEB/DIGITAL 
    Thanks Sparlin, There are some red flags here I think would be helpful for everyone if addressed. Ok 1. 'First rank' is salesman garbage. There's something in Google called impression share, meaning your ads don't get shown all the time, but a portion of the searches. To WAY...
  11. Rakona

    Cool concept: Google remarketing . . .

    MARKETING 
    My nose was itching, I knew someone was talking about me :) Sorry been absent here for a while. I've had some good luck with ads that just flat out say: "Is This Ad Following You?" i.e. Image ad (just riffing here) ~Napa Valley Stress Test~ Have you seen this ad: a) once b) twice c) wow...
  12. Rakona

    Google Adwords: image ad issues

    WEB/DIGITAL 
    just sent you a pm on our convo but didn't go thru, asking that you clear out some space, I had some more notes for you on this. re: diagnostic tool, are you doing image ads for content network, but have text ads for the search network in this campaign? Diagnostic tool is for the search...
  13. Rakona

    Targeted Traffic for high conversion rate

    WEB/DIGITAL 
    Wow, thanks for the kind comments everyone. Hard to say exactly what's going on here without seeing more, but let's cover some basics. I'm going to guess adcopy isn't the issue here just yet. Probably a structure/setup problem to start. I'm assuming you already have tightly focused groups...
  14. Rakona

    thx for speed, pleasure meeting you in Scottsdale

    thx for speed, pleasure meeting you in Scottsdale
  15. Rakona

    Feedback appreciated on my new site

    WEB/DIGITAL 
    No, sorry I should clarify, was just making an example, the percentage rate was not an industry norm, if there is such a thing. I'd focus on creating value, being interesting way before I'd worry about unsubscription rate. A high unsubscribe rate is probably the symptom of something else...
  16. Rakona

    Lead Generation Market - Saturated? Be Creative

    WEB/DIGITAL 
    Hey Chitown, No worries. Generally speaking there are a lot of middleman in lead gen, for various reasons. So you most likely wouldn't have an end user that can handle 50 leads per day and you generate exactly 50 leads each day. Although that's the idea. Lots of different ways to look at...
  17. Rakona

    Lead Generation Market - Saturated? Be Creative

    WEB/DIGITAL 
    I do some work for lead gen firm, they make a lot (right now), but the business is very cut throat. MJ is right, you need some type of edge, software, automation, quality of leads to win in this arena. The barrier to entry is so low, that a guy with a ppc account and a landing page can jump in...
  18. Rakona

    Feedback appreciated on my new site

    WEB/DIGITAL 
    Looks good, I'd consider some kind of email capture piece/opt-in box, to build a list, that would have tremendous long-term value.
  19. Rakona

    thanks!

    thanks!
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