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  1. Evelio

    The Bernay Loophole - A 1929 Secret That Makes People Crave Your Brand.

    MARKETING 
    The Bernay Loophole - A 1929 Secret That Makes People Crave Your Brand. The key to unlocking marketing domination lies in a story from almost a century ago. Brace yourself; we're diving deep into Edward Bernays' playbook. Bernays is considered one of the founding fathers of modern marketing...
  2. Evelio

    Is Your Marketing Smarter Than a 5th Grader? It Shouldn't Be!

    MARKETING 
    The Readability Loophole: Is Your Marketing Smarter Than a 5th Grader? It Shouldn't Be! What do Hemingway, Harry Potter, and successful marketers have in common? No, it's not a trick question. And no, they're not all secretly wizards (though that would be cool). One of the biggest secrets...
  3. Evelio

    The Quagmire Marketing Loophole: Keeps Customers Hooked For Years!

    MARKETING 
    The Quagmire Marketing Loophole: Keeps Customers Hooked For Years! Warning: Please use this psychological loophole responsibly, and always focus on the benefit for your customer. Imagine you bought a ticket to a concert for $100 bucks a couple of weeks ago. Now, it's the day of the concert...
  4. Evelio

    The Hook and Hold Marketing Loophole - The Psychology Trick That Keeps Prospects CRAVING More...

    MARKETING 
    The Hook and Hold Marketing Loophole - The Psychology Trick That Keeps Prospects CRAVING More... In 1927, a psychiatrist named Bluma Zeiganik discovered something about the human mind that has created literal billionaires. I call it the Hook-and-Hold Marketing Loophole (or Zeigarnik...
    • Evelio
    • Thread
    • content marketing entrepreneur secrets marketing psychology viral
    • Replies: 5
    • Forum: Marketing Strategy
  5. Evelio

    The MindFrame Loophole: How To Make Any Offer Irresistible…

    MARKETING 
    The MindFrame Loophole: How To Make Any Offer Irresistible… Let's play a little game in the sunscreen aisle… There are two options on the shelf: One bottle says: "Blocks 90% of UV rays". The second bottle says: "Allows Only 10% of UV rays to sneak through." They both say the same thing but...
  6. Evelio

    The Ultimate Cure to Your Lack of Motivation, Sadness, Depression, Anxiety...

    MINDSET 
    Here is something that works for me and just might change your life... For many years, I had days that I struggled to get motivated, I felt down, and just couldn't get anything done (everyone gets days like this). Coincidently, those happened to also be my least productive days. I found myself...
  7. Evelio

    How to find business ideas (Animated Video)...

    IDEA 
    Here's a quick simple video I created a few months back on how to find business ideas. Hopefully it can help those of you stuck in the idea phase.
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