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  1. Ivo Alexandroff

    "If only he said THIS he would have closed the sale. But he didn't." aka What NOT to do during a sales pitch.

    MARKETING 
    Alright team, here's a fresh one out of the oven. Short thread, but by the end of it you will do a facepalm on behalf of that guy! I've just jumped off a sales call with a company that automates collection of reviews for businesses. The business owner was on the call himself and has totally...
  2. Ivo Alexandroff

    How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide

    MARKETING 
    To give back to our wonderful community I created a step-by-step online store page conversion optimisation guide for those of you already in ecommerce or looking to build your first online store. No, this is not a segway into a course or some coaching offer. I just want to share my hard won...
  3. Ivo Alexandroff

    Hello from the Upside-Down!

    INTRO 
    Hey everyone, super excited to join the forum to learn and share! I live in gorgeous New Zealand (my family came over from Russia in 2001) and love surfing, photography, dirt biking, tennis and (as of recent) coding. I joined the mighty workforce straight after graduating from Uni as a...
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