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  1. James Thornton

    Does your product get more or less valuable as it scales??

    It's an interesting question. (via Seth Godin) For example, collectible fine art becomes less valuable the more times you paint it or print it. At least in the eyes of art collectors. When I was younger and found an awesome shirt, it would've ruined it if one of my friends showed up...
  2. James Thornton

    Mobile advertising is a suckers game

    WEB/DIGITAL 
    By January, I'll have my first game on the market. So I've been researching monetization... Industry standard for video ads is $5-$12 per ONE THOUSAND full views! They also have all kinds of mysterious metrics to determine the quality of the viewer, which dramatically affects payout. $5 for...
  3. James Thornton

    A market where want outsells need by a landslide.

    WEB/DIGITAL 
    Last time I checked, out of the top grossing 150 apps in the iOS app store, 120 were games! Some simple indie games on there, too. Almost all were free to download, with in-app purchases - which generates revenue from just 3% of the players. That intrigues me because I'm a 2d/3d digital...
  4. James Thornton

    People pay as quick as they can to solve problems.

    Was just cruising down the road with the windows down on a sunny afternoon, when I heard a strange noise from the tire... Hopped out to see a big screw lodged in it. Called tire shop, drove there immediately, and pulled out my wallet. Fastest $25 I've ever spent. Why would I wait? So I can...
  5. James Thornton

    A thought on scarcity.

    MINDSET 
    Since learning more about business tactics, I've applied, and learned something about scarcity. I currently sell art prints (while working on a fastlane strategy) and decided to offer Limited Editions last year. The sales increase has been ok, but one thing is clear: The limitation of...
  6. James Thornton

    Thinking differently about art

    First post. Just want to say The Millionaire Fastlane gave me more clarity on how to succeed than any other book, podcast, or website. Shook up my whole game plan! I'm an artist, currently selling limited edition prints, which you can see here: http://thorntonartstudio.com/collections/gallery...
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