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  1. Andy Black

    Google Ads is simple - Match the search, ad & landing page

    MARKETING 
    David does a great breakdown of the simple Google Ads strategy I've been talking about since 2009: Put what people search for in the ad and the landing page. Even better, his 6 minute YouTube video has just shy of 400 views and already brought him 10 clients. Well done David, on the results...
  2. Andy Black

    Amazon stopped running Google Shopping Ads?

    MARKETING 
    Someone just shared this with me. If Amazon has stopped running Google Shopping Ads, then I figure there's an opportunity for you eCommerce guys to get a bit more out of your own Google Shopping Ads...
  3. Andy Black

    Recommendations for a password manager

    QUESTION 
    What's a good password manager with a family plan? I'm asking Gemini but curious if you have a favourite.
  4. Andy Black

    Local Lead Gen with Google Ads (2025)

    MARKETING 
    I had a chat with someone and shoved it on YouTube. Hope it helps. Curious what your takeaways are. EDIT: @LouisTien kindly got an AI summary and posted it below. View: https://youtu.be/ho2C-cv3i84
  5. Andy Black

    Getting my kids into coding

    CHAT 
    My sons are 13, 14, and 16 at the mo. They're forever on the computers, either playing games, watching YouTube videos of people playing games (?!?), and occasionally editing videos for their own little YouTube channels. I'd love it if they got into a bit of coding so they could create little...
  6. Andy Black

    A Common Google Ads Mistake

    MARKETING 
    Here's how a lot of people go wrong with Google Ads. (I'll create a video about this one day.) They think if they had this ad group: Then: Someone searching "cleaners london" sees ad headline "London Cleaners". Someone searching "cleaners durham" sees ad headline "Durham Cleaners...
  7. Andy Black

    Google's NotebookLM: Another AI Breakthrough?

    - AI - 
    I just started playing with NotebookLM from Google. I'm amazed yet again. I pointed it at 3 of my long YouTube videos and 20 of my forum articles and it's within a private LM/GPT (not sure the terminology) and I can ask it questions of my content. I know ChatGPT is supposed to be able to do...
  8. Andy Black

    Google Ads Lead Gen Interview

    MARKETING 
    I forgot I was doing this today. I should have had a shave, and took the dog for a walk beforehand. Oh, and arrange it so I'm looking more at the camera. Anyway... Hope it helps! Curious what your takeaways are. What will you do different going forward? Here's Descript and ChatGPT's...
  9. Andy Black

    Figuring Out YouTube Ads

    MARKETING 
    We've a client that throws €3k at YouTube Ads every now and then (and without warning me which throws me when I look at the daily spend in the account!). We're managing their €30k/mth paid search spend and I offered to have a look at their YouTube Ads. I've not run them much but this is a good...
  10. Andy Black

    How I analyse search terms (Google Ads paid search)

    MARKETING 
    This is how I often analyse search terms (or keyword data from the Google Keyword Planner). I'm looking for common ways people search so I can create campaigns around them, and add negative keywords. (Note that Google Sheets run out of steam faster than Excel does. When I want to analyse a...
  11. Andy Black

    Figuring Out Google Business Profiles (GBP)

    MARKETING 
    I've a friend who does carpet and floor cleaning with his wife. When they leave a happy client's property they ask if they'd leave a review. This is the perfect time to ask since they're delighted with the service and he's literally in front of them asking. It's hard for them to say No. When...
  12. Andy Black

    Anyone using Go High Level (GHL)?

    CHAT 
    The more tools we add onto our offering to clients the more attractive GHL looks. Curious who else is using it and for what use cases. I think @Johnny boy and @Kung Fu Steve might be using it. Anyone else?
  13. Andy Black

    Selling (or giving away?) a Google Ads Script

    EXECUTION 
    I can't decide whether to give-away or sell a Google Ads Script I developed and use on all client accounts. It downloads Google accounts data and drops it into a Google Sheet that then pivot-tables the data and shows it much clearer than in the Google Ads account. An example pivot-table...
  14. Andy Black

    Let's Chat Carousels

    CHAT 
    Let's chat carousels! Anyone creating them? What results have you had and what tips do you have for the rest of us? I've posted a few carousels on LinkedIn that did well. All created in Canva. Carousels can do well on Instagram too, so this thread isn't just for LinkedIn. Successful...
  15. Andy Black

    Workshop on using Google Ads to perform market research (on a whiff of spend)

    MARKETING 
    I posted this in the Random Chat thread yesterday but think some might miss it so reposting as it's own thread. I've been meaning to create content and a video series on this for a while but won't get round to it unless I make it a live workshop and someone signs up to attend. TL-DR I'm...
  16. Andy Black

    Let's Chat Personal Branding

    NOTABLE! HOT! CHAT 
    I don't recall many threads discussing personal branding. In my mind, we all have personal brands whether we choose to develop and manage them or not. And it goes without saying we have them for life. I've always loved @Kak 's observation that a personal brand is a non taxable asset. (If...
  17. Andy Black

    Figuring Out AI & Automation

    - AI - 
    Thought I'd create a thread to document my learnings, what I've tried, and the results. Feel free to follow-along and drop your stories too. I'm reasonably geeky with a background in data but have no interest in becoming a data or AI scientist or understanding HOW all this stuff works any more...
  18. Andy Black

    10 years here. Curious what had the most impact on you

    HOT! FEEDBACK 
    In 6 days I'll have been in the forum exactly 10 years (yikes... where did the time go?). I've posted nearly 19,000 times and created over 400 threads. That's a ridiculous amount of content and time spent, often saying the same things over and over it feels. I'd love to know which threads...
  19. Andy Black

    Don't tell the same people different things. Tell different people the same things.

    MARKETING 
    I heard this on a podcast a few years ago and it was an AHA moment. (I wish I could attribute it but can't remember what podcast it was.) Are you on a content treadmill showing different content to the same audience? Did you find one particular piece of content did really well but that was a...
  20. Andy Black

    Figuring Out Flywheels

    CHAT 
    Thought I'd create a thread where we can discuss flywheels and how we're applying them to our businesses. I'll keep this opening post updated with a summary and insights. A simple flywheel to get more clients: One of my friends has a simple flywheel to grow the small carpet cleaning business...

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