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  1. Foz

    Would you have read the Millionaire Fastlane if MJ didn't write it?

    MARKETING 
    Imagine that you are in an alternate universe where everything is the same except that The Millionaire Fastlane is written by some random guy in Madagascar with no credential whatsoever. Let's call him Antarivo. He is fully unknown, you don't find anything when you type his name on search...
  2. Foz

    The Opportunity of GTA 6

    SIDE HUSTLE 
    The upcoming Grand Theft Auto 6 is in many regards the most anticipated piece of entertainment of all time, and many think that it is set to become the greatest entertainment of all time. Rockstar Games is expecting hundreds of millions of sales for their game. Certainly there are many...
  3. Foz

    Case Study: Amazon's Algorithm Loves My Book (Rank #1) But Customers Don't. Why?

    MARKETING EXECUTION PUBLISHING 
    Hello, all. I am Fozeu, from Cameroon. I've been a long-time student of the Fastlane philosophy and am currently in the trenches applying it. I've launched a business that is showing a confusing but promising set of early signals, and I'm stuck at the transition from "product launch" to...
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