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  1. 3

    Facebook Ads account restriction

    MARKETING 
    Really? Stop spamming, you're hawking dodgy ad accounts while asking for help about having gotten one locked up: https://www.thefastlaneforum.com/community/threads/5000-day-locked.70344/ edit: cut the skype user out.
  2. 3

    This Guy Didn't Sell Shovels, He Bought One Instead (Inspiring!)

    HOT! 
    I'd say the major difference is in your example maybe the guys are doing residential gardens. "Steve" in my op went after commercial buildings instead, on annual flat rate 3 to 5 year contracts. It's I'd guess, harder to scale, manage and much less lucrative with much less security in...
  3. 3

    This Guy Didn't Sell Shovels, He Bought One Instead (Inspiring!)

    HOT! 
    Yup, he had no prior history of shovelling snow, and harboured no pent up passion for it hehe. At the time it was just the simplest most obvious way of earning money to live/eat, and he spotted a bigger opportunity. He actually kind of hates snow, when it snows it costs him money :) Also...
  4. 3

    This Guy Didn't Sell Shovels, He Bought One Instead (Inspiring!)

    HOT! 
    Me too, as an immigrant (to Canada) myself I wasn't offended, although he forgot to preface it with a Canadian 'sorry' :p
  5. 3

    This Guy Didn't Sell Shovels, He Bought One Instead (Inspiring!)

    HOT! 
    Exactly! We had this conversation, about 'Canadians' vs 'immigrants' in terms of hunger/drive. The immigrants (I am one, but very different background to 'Steve'), often have it in spades. Or, shovels I guess in this case lol.
  6. 3

    This Guy Didn't Sell Shovels, He Bought One Instead (Inspiring!)

    HOT! 
    So I recently got to know a guy through something my wife and I did to help out someone he knew (we didn't know him, or have any expectation of getting something - just looked after someone kindly). Turns out this guy is highly successful, and I found his story (and the simplicity of his...
  7. 3

    How do I turn boxing into an entrepreneurial business

    EXECUTION 
    - Licence up and coming pros image rights with some sort of Rev share to the fighter, sell t shirts, apparel etc . Although relatively small, most boxers have a decent sized, fiercely loyal hard core of home town fans, certainly in the UK anyway. - honest, transparent financial...
  8. 3

    How to scale up Facebook Ads?

    MARKETING 
    I've generally found if you screw around with overall budget, especially if you up it a lot to spend in a given period, the fb algo tends to shit the bed and the cpa will increase considerably. From your OP it sounds like there's only so big a relevant audience and that's the problem. I'd leave...
  9. 3

    Anyone using "Amazon Marketing Services" for Books?

    MARKETING 
    I've used this quite a lot at work (run online advertising for large publisher), when it was in beta-only...and I'd echo most of the findings above. My observations to the rep's I've spoken to (we were required to give feedback) have all been along the lines of: Lack of volume (I struggled to...
  10. 3

    Need help with strategy for cause marketing ecommerce concept

    MARKETING 
    As a pretty good rule: the job of the ad is pretty much purely to get a person to click. It should be highly relevant to the audience you target, whether this is on Facebook, search or display. It's the job of the landing page to sell them something, delivering on what the ad promised. This...
  11. 3

    One idea with multiple threads

    IDEA 
    I think the best thing is to pick one idea, and do it really well... Rather than 3 at once and end up doing none of them properly. Once you have something successfully running, then you're in a position to execute the next one and so on. Unless of course you have an existing team and the...
  12. 3

    Need help with strategy for cause marketing ecommerce concept

    MARKETING 
    Thanks Andy ;) And yes, as the slowlane goes, it could be worse. Global big company, nice big budget and I don't have to worry about accounts getting banned etc [did a lot of affiliate stuff so I know all about that] lol. I'm mostly left in peace to do what I enjoy, which is buy traffic, build...
  13. 3

    STAPLES: The Books you CONTINUE to Re-Read

    BOOKS 
    Ca$hvertising by drew eric whitman Web copy that sells by maria veloso Adweek guide to copywriting by joe sugarman TMF by MJ Contagious: Why Things Catch On by jonah berger Hooked: How to Build Habit-Forming Products by nir eyal The 22 Immutable Laws of Branding by al ries Also lately enjoyed...
  14. 3

    Need help with strategy for cause marketing ecommerce concept

    MARKETING 
    I would think FB ads would be a pretty good avenue for a cause based thing such as this tbh - search is great...but realistically, how many people are going to be searching for 'baseball cap that gives to syria'? It's intent based, and i wouldn't imagine you'd have a cheap CPS if you go more...
  15. 3

    Need help with strategy for cause marketing ecommerce concept

    MARKETING 
    Just an observation on your Syrian cap - when I click through the link to the hygiene kit, the world vision page just seems to focus on 'donating [a kit] to american families in need'...doesn't mention anything about the kits going to Syria. Slight side issue, but tbh it would put me off if I...
  16. 3

    I need help marketing my guitar course for beginners

    HOT! MARKETING 
    I'd have a read of this blog post, it may help you...theres even an example applicable to the guitar niche. Figure your angle that gives you a profitable cpa, and run your own traffic. There's a goldmine of other info on the dm blog as well, about customer value...
  17. 3

    How to track FB to Paypal Button Sales conversions?

    MARKETING 
    I was just thinking 'this'll be the thanks page redirect not happening' as I started reading lol, but sounds like you found what the problem is. tbh I don't think there is really a solution, I was having that problem on a couple of ecommerce stores about 10 years ago (didn't actually matter to...
  18. 3

    Eccommerce: Sitting on Gold

    HOT! 
    Might be worth asking the manufacturer if they can drop ship for you, but via epacket. Depending on the size/weight it likely will only cost $2-$5 maybe over normal free shipping options, and it'll get to the customer typically 10 to 14 days. I know as an Ali express shopper I always look out...
  19. 3

    Books for learning how to write sales bullets?

    MARKETING 
    My go to copywriting 'bibles' have been Ca$hvertising by Drew Whitman, and The Adweek Guide to Copywriting by Joe Sugarman. Also Web Copy that Sells (the updated version) by Maria Veloso is very good and more aimed at the Internet obviously. More than enough in those to get anyone on the right...
  20. 3

    Facebook CPC suggested bid INSANELY high. Why?

    HOT! MARKETING 
    He means reduce the amount you're spending if the price has increased a lot recently, and wait until July when things may quieten down a bit as there are a lot of agencies and corporates who have to spend their budgets at the end of a quarter [or as above in my case at work, its the end of our...

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