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  1. André Casal

    The Art of Crafting a Landing Page That Converts (for techies)

    NOTABLE! MARKETING 
    You're 100% right Steve, I should have asked a question explicitly. So here goes: the end game is to create a high-converting landing page that emotionally connects to the audience (web developers) and explains what LaunchFast is clearly and succinctly. What would be the most efficient way, in...
  2. André Casal

    The Art of Crafting a Landing Page That Converts (for techies)

    NOTABLE! MARKETING 
    Agreed, but just having a way to move forward is very valuable to me, a complete noob with marketing, so I imagined it would be for some too. Are you referring to the copy on the screenshot? Does it sound mechanical in some way?
  3. André Casal

    The Art of Crafting a Landing Page That Converts (for techies)

    NOTABLE! MARKETING 
    I wanted to provide value, but I'm always open to feedback.
  4. André Casal

    The Art of Crafting a Landing Page That Converts (for techies)

    NOTABLE! MARKETING 
    Hey Steve, both mate!
  5. André Casal

    The Art of Crafting a Landing Page That Converts (for techies)

    NOTABLE! MARKETING 
    Hey there, I’m André — tech entrepreneur and founder of LaunchFast. If you’re new here, LaunchFast is a stack designed to help web developers speed up their project development process, from launch to scale. I’m building in public, and I’ve been sharing daily updates on my journey. Today, I’m...
    • André Casal
    • Thread
    • building in public conversion landing page landing pages marketing web development
    • Replies: 49
    • Forum: Marketing Strategy
  6. André Casal

    How to reach a wide audience on social media

    MARKETING 
    Yeah... it's not trademarked ‍♂️ The other guy is trying to be the solution for everyone. I thought about rebranding to LaunchFastPro or LaunchFast.pro, but I don't think I should worry too much about him, should I?
  7. André Casal

    How to reach a wide audience on social media

    MARKETING 
    I'll give both a try!
  8. André Casal

    How to reach a wide audience on social media

    MARKETING 
    I already have a focused, albeit small (~500), audience on X, so I'm casting a wide net to see what works and what doesn't. So far, the channel that has provided the most impressions is TikTok with ~600 impressions per video. This is with crappy AI-made videos. Maybe I could reach considerably...
  9. André Casal

    How to reach a wide audience on social media

    MARKETING 
    Yeah, there's plenty of people complaining about the lack of quality in the product, and web developers are mad that he advocates for no TypeScript or testing. I've caught quite a few threads about this. Good question. Off the top of my head: - "best tech stack to build fast" - "developer...
  10. André Casal

    How to reach a wide audience on social media

    MARKETING 
    He's not wrong. There's value in building in public, but there's also a lot of BS. What's a similar product that people use? ShipFast by Marc Lou How do they make sales? Boilerplate directories and affiliate marketing What do people currently spend money on to solve the problem your product...
  11. André Casal

    How to reach a wide audience on social media

    MARKETING 
    Yes. When there's a problem I've solved, a cool resource I've found, or a strategy I've implemented, I show them how. But it's still a little too much me-focused. I could definitely improve in giving more direct value.
  12. André Casal

    How to reach a wide audience on social media

    MARKETING 
    You mean someone posting content on my behalf? My content is deeply technical, so I think they’d need to feed off my original content on X (or blog). But then that might only require a 2min reformatting, which I think I could easily do myself. Maybe it would make sense if they fed off enough...
  13. André Casal

    How to reach a wide audience on social media

    MARKETING 
    Building in public has many advantages. Transparency builds trust, you get a lot of feedback from peers and (future?) clients, helps to build a community even if your target audience isn’t builders - sort of like a “behind the scenes”, it’s good for accountability and motivation, etc.
  14. André Casal

    How to reach a wide audience on social media

    MARKETING 
    Being a daily share, the value is diluted. Now and then there's a gem: some awesome tool I find, some concept I explain, or the solution to some hard problem I've solved. What I do to keep the signal-to-noise ratio high is only sharing my daily updates on a relatively small (but great)...
  15. André Casal

    How to reach a wide audience on social media

    MARKETING 
    I'll keep going all-in on X. At what point do you decide it's time to focus on a second network (LinkedIn say)?
  16. André Casal

    How to reach a wide audience on social media

    MARKETING 
    Hey Gypsy, thanks man! Could I DM you in a few days to ask how you feel about the new landing page I'm creating (and about the product in general)? Thanks, mate!
  17. André Casal

    How to reach a wide audience on social media

    MARKETING 
    Agreed! I'll start thinking about 1 product, 1 offer, 1 landing page, and 1 marketing channel: - 1 product ✅ - 1 offer ✅ - 1 landing page ✅ - 1 marketing channel I haven't figured out yet Because I'm new to marketing, I'm casting a wide net on social media, and building tools like this one to...
  18. André Casal

    How to reach a wide audience on social media

    MARKETING 
    I'm exceptionally good at casting a wide net... Haha joking :) I'll take you up on that. But I'd love to know what you'd do in my shoes. If I were to focus only on X and YouTube (or LinkedIn) say, what would you do? Would you still post daily updates? Would you only share when you have great...
  19. André Casal

    How to reach a wide audience on social media

    MARKETING 
    Thanks, Andy! 1. Agreed. Most of my audience is web devs, so except for Facebook (which I might quit ), I think I'm good. 2. I've been going all-in on X in terms of building in public and it has been working great: I've grown from ~100 to almost 500 in less than a month. Other platforms are...
  20. André Casal

    How to reach a wide audience on social media

    MARKETING 
    Not yet. That's on the roadmap. Here's the plan: 1. Improve landing page to increase conversion rate above 10% 2. Execute a marketing strategy 2h/day 3. Improve the product (integrate payments, AI, and build the documentation) 4. Growth strategies (including recording videos on how fast is it to...

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