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  1. Sanj Modha

    [MEGA THREAD] How To Build A Successful E-commerce Brand During A Global Pandemic. Step By Step Guide...

    HOT! EXECUTION 
    If you're just starting out - you can go down the general store route and test 3-5 different products: 1 - Launch campaigns at $10/day and kill after 3 days if there's no sale. The key is to test multiple creatives. 2 - Rinse and repeat until you find a winner. I don't recommend this because...
  2. Sanj Modha

    [MEGA THREAD] How To Build A Successful E-commerce Brand During A Global Pandemic. Step By Step Guide...

    HOT! EXECUTION 
    I'm not testing this per se. We know it will sell because I've have a lot of e-commerce experience and I've done my homework on the product. We're at 0.74 avg (since June 15th) but active campaigns are converting at 1.36 which means there's a positive uptrend. It's going in the right direction...
  3. Sanj Modha

    [MEGA THREAD] How To Build A Successful E-commerce Brand During A Global Pandemic. Step By Step Guide...

    HOT! EXECUTION 
    I use Alibaba to talk to factories directly. Remember, there will be minimum order quantities (MOQs) should you go down this route.
  4. Sanj Modha

    [MEGA THREAD] How To Build A Successful E-commerce Brand During A Global Pandemic. Step By Step Guide...

    HOT! EXECUTION 
    Update #7 - ROAS is starting to pick up now... Recap: we launched the FB/IG ads on June 16th Spend: $1,113.88 Revenue: $783.00 ROAS: 0.70 (+0.19) from yesterday Next steps: 1 - Add an upsell item using local dropshippers (shipped from the US). If you do this right, it's very profitable. 2 -...
  5. Sanj Modha

    Has Anybody With a Degree in Economics Got Any Value From It?

    HOT! 
    I studied business and economics at university and it was useless in the real world. Universities should advertise for what they really are - a chance to party and get laid for 3/4 years.
  6. Sanj Modha

    You are a busy entrepreneur. Would you buy a healthy food delivery subscription?

    SIDE HUSTLE 
    I already do and its a great service. I don't own a car (don't need one) so its both convenient and time-saving. In fact, I buy 99% of everything I need online - I rarely go into the mall or a supermarket now. It's not just for entrepreneurs either. Blue Apron is booming in NYC because busy...
  7. Sanj Modha

    What book are you reading? Right now. Post up!

    NOTABLE! HOT! BOOKS CHAT 
    Just started Everything Is F*cked by Mark Manson. He's hilarious!
  8. Sanj Modha

    What book are you reading? Right now. Post up!

    NOTABLE! HOT! BOOKS CHAT 
    Read Steve Jobs by Walter Isaacson. It's one of THE best books I've ever read.
  9. Sanj Modha

    [MEGA THREAD] How To Build A Successful E-commerce Brand During A Global Pandemic. Step By Step Guide...

    HOT! EXECUTION 
    Update #6 - Steady sales but nothing to get excited about yet... Revenue = $464.00 Ad spend = $906.66 ROAS = 0.51 Most people would freak out with a 0.51 BUT they're not looking at the bigger picture: 1 - We only launched the campaigns on 06/16. It's still very early days on a fresh FB...
  10. Sanj Modha

    Most efficient 3PL options?

    We're using an independent fulfilment partner because these guys are very efficient, there are no shipping delays and we can Whatsapp the owner if there's a problem (pretty sweet if you ask me). Our guy runs a 12,000sq ft warehouse in NYC with 5 staff and he's become a great friend now. Pricing...
  11. Sanj Modha

    Facebook Ads Funnel Not Working; What's Missing in the Picture?

    MARKETING 
    Also, remember the golden rule: Websites were created for content. Landing pages were created for conversions.
  12. Sanj Modha

    Facebook Ads Funnel Not Working; What's Missing in the Picture?

    MARKETING 
    That's a website, not a landing page. You need to simplify and 'cut the fat' - every single distraction is a conversion rate killer. This is what I would do: 1 - Get rid of that bar/menu at the top. A landing page doesn't need a menu. 2 - Add a video sales intro: fashion is personal so why...
  13. Sanj Modha

    How To Verify If Niche Is Big Enough?

    1 - Check eBay or Amazon for similar listings. Sort by units sold, number of reviews, best sellers etc. 2 - Type related buyer keywords into Google - can you see any sponsored ads? 3 - Dive deep in the Google Keyword tool and find traffic data for related buyer keywords 4 - Find competitor...
  14. Sanj Modha

    Is there a drop in traffic lately (due to covid19)?

    MARKETING 
    There's also native platforms like Taboola & Outbrain but I haven't launched anything on these yet.
  15. Sanj Modha

    Is there a drop in traffic lately (due to covid19)?

    MARKETING 
    FB & IG: massive scale and we throw about 70% of our total budget at it. This is my bread and butter now. Google & YouTube: 30% of total ad spend. I've found this harder to scale vs FB/IG but the ROAS is usually higher and CPA is lower. Pinterest: about 10% of the budget but this takes time to...
  16. Sanj Modha

    Is there a drop in traffic lately (due to covid19)?

    MARKETING 
    I don't disagree but as someone who started with SEO and was broke for years because none of my efforts converted into $$$$ - learning paid advertising has changed my life. I have no issues with SEO if it generates 5%-6% of my sales but I'm never going to build a strategy around it. With paid...
  17. Sanj Modha

    Is there a drop in traffic lately (due to covid19)?

    MARKETING 
    Who said anything about using Google ads? There's plenty of paid options to choose from.
  18. Sanj Modha

    Is Donating 10% of Profits to Charity too much?

    Make money/profit first then consider donating to charity. This is what I'm doing with our newest brand (its in progress). We'll feed one dog for every product sold.
  19. Sanj Modha

    Is there a drop in traffic lately (due to covid19)?

    MARKETING 
    Paid ads, dude. Take back the control.
  20. Sanj Modha

    Setting up a company in Hong Kong

    Consider Singapore vs HK - its not under Chinese control and the taxes are LOW. It's the reason I moved from the UK to Singapore and I can put you in touch with my accountant too.

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