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  1. Sanj Modha

    [MEGA THREAD] How To Build A Successful E-commerce Brand During A Global Pandemic. Step By Step Guide...

    HOT! EXECUTION 
    We have 2 business accounts (Stripe and Paypal) for each Shopify store. Use the [email protected] email when you register.
  2. Sanj Modha

    [MEGA THREAD] How To Build A Successful E-commerce Brand During A Global Pandemic. Step By Step Guide...

    HOT! EXECUTION 
    I'm referring to a funnel optimization strategy not running ads to funnels. TOF = running optimized traffic to the biggest audiences i.e. page views, all website visitors, view content etc.
  3. Sanj Modha

    Successful Ecommerce CEO's Founders, can you give me insight on your day to day?

    We check all our stats with a month to date snapshot and our main KPIs are revenue, CPA, ROAS, CTR (to make sure the ads are optimized and maximizing their potential). The process is simple: kill after spending $50 and no sales per adset. If we have sales, increase the daily budgets by 20%...
  4. Sanj Modha

    [MEGA THREAD] How To Build A Successful E-commerce Brand During A Global Pandemic. Step By Step Guide...

    HOT! EXECUTION 
    Update #9 - June 2020 Revenue = $2,811.90 Spend = $3,225.54 ROAS = 0.87 CPA = $37.95 On the surface, we're losing money and most people would turn the ads off. But...they're missing the bigger picture. We're still at top of funnel (TOP) optimization here because this is a new business...
  5. Sanj Modha

    [MEGA THREAD] How To Build A Successful E-commerce Brand During A Global Pandemic. Step By Step Guide...

    HOT! EXECUTION 
    I group them by similar categories. For example: Ad set 1 = Petco, Barkbox, Chewy.com... Ad set 2 = Dusty Old Thing, Doggington Post (magazines)... Ad set 3 = American Dog Shelter & Rescue Center Its how I've always done it and it works for me.
  6. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    TikTok is Facebook before the Cambridge Analytica scandal and with less oversight.
  7. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    I don't measure CPC with FB/IG - we only track CPA and ROAS. Targeting = worldwide (FB will optimize it) and we have conversions in US, CA, AU, UK, DE, ES, IT, Nordic countries, Switzerland, Austria etc. CPA = $26. ROAS is amazing: 10+ with some campaigns converting at 20+. Targeting = we...
  8. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    India's reasons are political - they banned 60 Chinese apps in total.
  9. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    This sounds like the early days of Pinterest - I just couldn't get the ads to spend money.
  10. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    You would think that but we're running some hair extension campaigns to < 18 yo on IG Stories and it's converting like fire. There's nothing quite like the bank of mum and dad.
  11. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    Selling to Insta girls pays for my lifestyle. God bless them.
  12. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    Just read that FB is ending its TikTok ripoff - Lasso.
  13. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    How quickly did you get approved for the ads? They're taking ages with us.
  14. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    I use a Mac and iPhone for work - you can disable the data you send back to them and they're transparent about that. Not sure how deep it goes though. I haven't used Windows in like 10 years so who knows?
  15. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    Exactly. If you're not using the platform to gather intel before launching ads - you're doing it wrong.
  16. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    TikTok is what Vine should have been.
  17. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    Some of the content is pretty cool like the NBA videos. Aside from that - it's a big waste of time. The reason I installed the app is: 1 - I'm currently going through TikTok's onboarding so we can run ads to our stores. 2 - I use it to spy on competitor ads. We using their angles on our...
  18. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    Yeah, I don't care about social media either. The only reason I have a FB account is that I need it to run ads.
  19. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    I want to run TikTok ads to my ecomms.
  20. Sanj Modha

    I deleted TikTok off my iPhone. Here's why...

    HOT! MARKETING 
    I guess I'll have to find a burner phone and install it on that.

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