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  1. Sanj Modha

    Is anyone familiar with this "Wilco De Kreji" guy?

    MARKETING 
    The other reason I like to avoid broad interests for more nuanced interests is because they're a lot more targeted and generally produce better results. For example, if I'm a dog owner and there's a brand of dog supplement called Wonder Dog - I wouldn't know this brand and/or the product exists...
  2. Sanj Modha

    Is anyone familiar with this "Wilco De Kreji" guy?

    MARKETING 
    I do use broad interests like 'Dogs' and it converts like fire but I don't like it as an interest because it's not super targeted. Let's say you're not a dog lover but you see a funny dog meme on your newsfeed and like, comment or share the meme - FB will add you to the 'Dogs' interest bucket...
  3. Sanj Modha

    Is anyone familiar with this "Wilco De Kreji" guy?

    MARKETING 
    I did use an ads tool to start with. I'd recommend fbnichefinder.com (no affiliate links and it's not my product). I focused on how the app's algorithm finds interests then I started doing the same. Now, I don't need apps. Here's an real-life example. Let's say I want to sell dog collars. Who...
  4. Sanj Modha

    Is anyone familiar with this "Wilco De Kreji" guy?

    MARKETING 
    I figured it out myself after years of practise, tears and failure.
  5. Sanj Modha

    Is anyone familiar with this "Wilco De Kreji" guy?

    MARKETING 
    Any tool that has FB's ads API can find the same interests. I can get my dev to create the same tool.
  6. Sanj Modha

    Is anyone familiar with this "Wilco De Kreji" guy?

    MARKETING 
    The app's a joke targeting noobs. It's a money-maker. I've made millions from FB ads and I've never used an interest targeting tool before. If you want to sell to your customers - hang out where they hang out and find the interests. It's not hard.
  7. Sanj Modha

    My Latest Productivity Hack - How Many Sundays Left?

    MINDSET 
    Yep, I see it everyday in my Chrome.
  8. Sanj Modha

    My Latest Productivity Hack - How Many Sundays Left?

    MINDSET 
    Unless you believe in reincarnation - there's one life so give it all you got.
  9. Sanj Modha

    My Latest Productivity Hack - How Many Sundays Left?

    MINDSET 
    And, imagine being immortal with Parkinson's Law: we'd never get anything done!
  10. Sanj Modha

    My Latest Productivity Hack - How Many Sundays Left?

    MINDSET 
    The Stoics talk about death all the time because its our mortality that gives life meaning.
  11. Sanj Modha

    Habit changer: TV is a pitiful waste of time

    HOT! MINDSET 
    Gamers have success too. Just ask Elon Musk, Ninja and anyone crushing e-sports. There is no 'right way' to success. This is the biggest myth I've heard since I went solo in 2013 and it took me a long time to figure it out too.
  12. Sanj Modha

    Habit changer: TV is a pitiful waste of time

    HOT! MINDSET 
    Entrepreneur or Forbes (can't remember which one) recently posted an article about how all successful people "Wake up at 4am". JK Rowling, the richest author in history, replied "Oh, piss off" to that tweet.
  13. Sanj Modha

    Habit changer: TV is a pitiful waste of time

    HOT! MINDSET 
    Elon Musk LOVES video games.
  14. Sanj Modha

    Habit changer: TV is a pitiful waste of time

    HOT! MINDSET 
    I disagree. I spend time in Flow states during working hours so I need some brain fart TV to help me unwind. Plus, watching interesting documentaries and funny comedies has an affect on the brain too. Think of Netflix shows and TED talks for levelling up your knowledge bank or hilarious...
  15. Sanj Modha

    The Subtle Art of Not Giving a F*ck

    BOOKS 
    Aside from being a great book - Mark Manson is HILARIOUS! I highly recommend his blog too.
  16. Sanj Modha

    The Subtle Art of Not Giving a F*ck

    BOOKS 
    It's one of the best books I read in 2018. Don't listen to the haters - make up your own mind.
  17. Sanj Modha

    Is Elon Musk a fraud?

    HOT! PEOPLE 
    Dyson to build electric cars in Singapore – with 2021 launch planned They're building the cars in Singapore for export only. And, it's for tax purposes too. They're also moving their HQ from the UK to Singapore.
  18. Sanj Modha

    What book are you reading? Right now. Post up!

    NOTABLE! HOT! BOOKS CHAT 
    High Output Management by Andrew Grove (co-founder of Intel). If you're worried about Amazon eating up your business - read this book and stay ahead of the chasing pack.
  19. Sanj Modha

    Has Amazon become a monopoly?

    HOT! 
    I don't see the future in such dystopian terms but I agree that if you, as a business owner, don't level up - Amazon will eat you. I was in talks with a local business that sells bath salts from 8 physical locations but NO e-commerce presence. The owner said to me, and I quote: "We are an...
  20. Sanj Modha

    Has Amazon become a monopoly?

    HOT! 
    Correct me if I'm wrong (I think I read it on a Twitter article) but isn't Amazon losing money on Whole Foods?
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