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  1. Andy Black

    Is the better app business… not building apps?

    IDEA MARKETING SOCIAL MEDIA 
    What is an app anyway, but just a specific mechanism HOW value is exchanged? Are you moving from apps to marketing now, which is just finding out what people buy and doing so profitably? Can you get passionate about marketing the product, no matter what the product is? Or passionate about...
  2. 1779875285463.webp

    1779875285463.webp

    • Andy Black
    • Media item
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    • Category: User Media Uploads
  3. 1779873901699.webp

    1779873901699.webp

    • Andy Black
    • Media item
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    • Category: User Media Uploads
  4. 1779873909084.webp

    1779873909084.webp

    • Andy Black
    • Media item
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    • Category: User Media Uploads
  5. 1779874017153.webp

    1779874017153.webp

    • Andy Black
    • Media item
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    • Category: User Media Uploads
  6. Andy Black

    Weekly Progress: What will you get done this week?

    GOLD! HOT! CHAT 
    I think your focus is too much on learning by studying, rather than learning by taking action and observing the outcome.
  7. Andy Black

    There's GOLD in local services: 0% of $20M is still 0.

    GOLD! HOT! ASSERTION 
    This might help some of you: https://www.thefastlaneforum.com/community/threads/how-i-setup-google-ads-for-local-services.123676/
  8. Andy Black

    There's GOLD in local services: 0% of $20M is still 0.

    GOLD! HOT! ASSERTION 
    Or they like doing the work?
  9. Andy Black

    Figuring Out LinkedIn (Sales, Prospecting, More)

    HOT! EXECUTION 
    Blimey. This post from 4 days ago triggered a few Google Ads folks and has resulted in a lot of engagement which I think brought all those impressions. Every time I look at it there's loads more impressions.
  10. Screenshot_20260526_104934_LinkedIn.webp

    Screenshot_20260526_104934_LinkedIn.webp

    • Andy Black
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    • Category: User Media Uploads
  11. Andy Black

    Social media post about Google Ads budgets brings out idiots

    MARKETING 
    I thought people would be politer too, but I guess some people want to be seen with a contrarian hot take, or maybe they were triggered. What's interesting is I can see some people like my post and then like my responses to the top replies that argue against what I'm doing. So how I reply to...
  12. Andy Black

    Social media post about Google Ads budgets brings out idiots

    MARKETING 
    Yep. It's a minefield. All these little settings to allow them to take control and spend more.
  13. Andy Black

    Social media post about Google Ads budgets brings out idiots

    MARKETING 
    Thanks MJ. It turned into a chat about Google Ads budgets, which is grand. I'm curious how you deal with people posting crap on your social media posts. Do you just ignore them at this stage?
  14. Andy Black

    Social media post about Google Ads budgets brings out idiots

    MARKETING 
    Thanks for this. You're right, most people scroll past. There's been quite a few Likes, Saves, and Reposts. I shouldn't let a few idiots annoy me. I'm not sure whether to reply to each though, for the benefit of other people reading. I did in this case, but maybe won't in future as it just...
  15. Andy Black

    Starting a Youtube Channel in the age of AI slop?

    - AI - 
    Try reading these two sentences out loud: I’m thinking about starting a YouTube channel, but there's a lot of AI slop. I’m thinking about starting a YouTube channel, and there's a lot of AI slop.
  16. Andy Black

    Social media post about Google Ads budgets brings out idiots

    MARKETING 
    There's more than one way to skin a cat. My strategies work well in some cases, and different strategies work better in other cases. What annoys me is when people assume their way is the only way.
  17. Andy Black

    Social media post about Google Ads budgets brings out idiots

    MARKETING 
    Usually one shared budget across them all. The difference is... you're genuinely asking. A lot of folks on LinkedIn immediately call it stupid rather than trying to find out what I'm doing and why. I have zero interest in interacting with them, but feel I have to reply so others reading...
  18. Andy Black

    Social media post about Google Ads budgets brings out idiots

    MARKETING 
    No. We might have dozens or hundreds of campaigns, and conversions are spread across hundreds or thousands of keywords. Sometimes we don't even have conversion tracking in place.
  19. Andy Black

    Social media post about Google Ads budgets brings out idiots

    MARKETING 
    They're idiots and rude imo. They're all assuming I'm running maximise conversions or similar when I'm using manual bids. They could ask if I was but instead they assume I'm running campaigns how they are, then launch into how ridiculous or categorically stupid what I'm doing is. Then some...
  20. Andy Black

    Social media post about Google Ads budgets brings out idiots

    MARKETING 
    It boils down to... If they want to spend €100/day max then Google shouldn't take more than €100/day. And if their subcontractor is taking a few days off then they should be able to pause campaigns and when they enable them again then Google shouldn't spend more than the €100/day budget to...

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