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  1. CPisHere

    Need Copy? [High Value, Limited Opportunity]

    MARKETING 
    PM sent.
  2. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    I appreciate this kick in the a$$. Suggestions for specific avenues I should be focused on for increasing gross sales (both online & in-store)? The past few months we've really focused on our e-mail marketing - setting up a welcome e-mail (now we need a series), sending bi-weekly informational...
  3. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    Obviously we worked to get those 500, and are continuing to work to get more. My point was simply that it's not like we aren't doing anything for online - we just aren't that good at it and don't focus on it for online sales (the majority of our followers are existing customers of the physical...
  4. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    We have an Instagram account, and 500 followers.
  5. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    I believe it's the easiest way to grow our sales.
  6. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    I can appreciate how frustrating it must be for you all when I clearly don't want to listen... :headbanger: I absolutely agree that we need to be online. But I feel like I have to fix what's broken in my store before tackling a whole new beast. @biophase you mentioned the 1 order a day online...
  7. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    Thank you Vigilante. I can't help but feel this ignores the reality of personal preference in what type of business you want to operate. I'm not in this JUST for money but also to enjoy what I do. And at this point I cannot afford to hire people to do all the aspects of online sales we need to...
  8. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    This is tough. I don't want to sound like I am ignoring all you guys' advice because I really truly respect it, but I don't think it addresses my real issue & so I must not be explaining it well. @Vigilante you are awesome. BUT, I have limited time and resources. I believe I can make the...
  9. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    LOL, I did mention I'm a bit frustrated after being burglarized. That was at 2am - dealt with the police till 3am, then got back home & didn't sleep much after that. I completely agree (and Jay Abraham congratulates both of us). The problem is we've been very incremental about those choices in...
  10. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    We sell a ton of iphone cases. Still, a ton is like... maybe a $800/month. I might be able to make an extra couple dollars per unit by making my own but what's the point? For like $100?
  11. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    I disagree that the way to fix B+M is magically make more wealthy customers appear or lower prices. We can extend what we offer to get more wealthy customers with different age/sex kids and/or extend what we offer to get them to spend more.
  12. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    I'm in a suburb of New Orleans, quite small population. Again, If I can't make it work within the next year, I'm going to drop the physical location. A year from now we can talk about this online stuff if it isn't working. Today, I need to decide how to proceed with a physical location for the...
  13. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    Perhaps I'm not being clear. Online does not require me to have a store, so why would I utilize profit from online to support an unprofitable portion of my business? I know everybody here is obsessed with online - I get it. I've been there. But it's not the answer for us for the next year. We...
  14. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    I've felt in the past that online was the solution to our problems, but it's really a separate business - it doesn't fix anything with the store. We have to make the store work on it's own accord.
  15. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    I've edited the original post to be a little more clear, but will expand here. We've self-limited our customer base (upper middle class, highly involved parents) & product lines (clothes/gift/accessories) to both be very small, which is limiting our revenue potential. I love our customer base...
  16. CPisHere

    Has your business used consultants? Or do you run a consultancy?

    I've used a retail consultant in the past. Fired them after about 6 months. They were really just somebody to talk shop to - which is great, but not worth a consulting fee. It was a referral from another retailer. I actually tried researching for a consultant on something recently - can't...
  17. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    I would like to try to make the physical location work this next year. If it doesn't work, then I will drop it. But not without a fight. We do not have any of our own products. It's just not something we've focused on. We could probably do it for a few key gift items & improve margins some but...
  18. CPisHere

    Need some advice: Make or Break it Year

    HOT! 
    Hey fastlaners, I need your advice. As I've posted before, my wife & I own a brick and mortar retail store. We compete directly against Justice ("tween" girl clothes/gifts/accessories) but we are higher-end and classier. We had our 3 year anniversary this summer and things have gone relatively...
  19. CPisHere

    Christmas presents

    MINDSET 
    [DELETED]
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