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  1. MRiabov

    Scaling an exterior cleaning business

    EXECUTION 
    Okay. I've hired a cleaner two weeks ago but it doesn't go anywhere. Because I need to manage him... talk to him (and he isn't necessarily like my customer), I start focus much less on sales, and as a result, I get much less sales than I otherwise could myself. Of course I need to pay him. The...
  2. MRiabov

    Scaling an exterior cleaning business

    EXECUTION 
    ugh. 37 EUR per lead, I gotta change the ad to something more adequate. And that's Christmas rush! It was already 7 EUR per lead? I guess statistical fluctuations come into play.
  3. 1765654973135.webp

    1765654973135.webp

    • MRiabov
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  4. MRiabov

    Scaling an exterior cleaning business

    EXECUTION 
    Okay. So... Meta ads were converting 7EUR/lead which is good. Of that a few were bad, but most were qualified. I followed up on all of them. Then I tweaked the creatives to include our reviews and it plummeted - after 40 EUR of ad spend, nobody submitted a single lead form. Crazy. Now, the ad...
  5. MRiabov

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    Sup. Folks, had 8 clicks on the website from Google Ads (which cost me 15EUR), but 0 conversions. I've already tweaked a few things, but any other improvements? https://hasslefreecleaning.jobbersites.com/ FB ads run at 7EUR/customer, and not going to lie, that ad could use a few improvements...
  6. MRiabov

    Scaling an exterior cleaning business

    EXECUTION 
    Just set up meta ads as well. The 20-second video: https://www.canva.com/design/DAG69nlArVY/3o4Hn7ditKAluFCY-RI1Ug/watch?utm_content=DAG69nlArVY&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h78843199e6
  7. MRiabov

    How do you decide whether to suck it up and learn to code or to rely on outside help to customize WordPress E-commerce website?

    HOT! QUESTION 
    +1. Just use Shopify. Wordpress... well, you'd rather use Shopify! (or any similar platform)
  8. MRiabov

    Best lead gen options for home services

    MARKETING 
    There is also Bark which is similar.
  9. MRiabov

    Running my numbers for a window cleaning business... Looks sound?

    SIDE HUSTLE 
    Well, that's what others are charging. Going door-to-door, the price resistance is already quite there. I'll need to experiment - maybe I'm wrong. I've seen folks market some kind of a "protective coat" on windows, which keeps them cleaner for longer, but I haven't seen the protective coat...
  10. MRiabov

    Best lead gen options for home services

    MARKETING 
    I'm in the same position... Well, Spencer Claeys - look at this guy. Johnny Boy said he knows him personally, and indeed, he has good content. What's cool is how easy it is to generate at least basic ads. Basically him just going around and doing it. This particular video: View...
  11. MRiabov

    Running my numbers for a window cleaning business... Looks sound?

    SIDE HUSTLE 
    Hello, I've invested over 1k EUR for the last month into equipment for window cleaning equipment, and hired one technician. It's pretty competitive and I just started running google ads, but the numbers seem pretty bad? Here's a breakdown... An average job priced 40€ takes 20-25 minutes for a...
  12. MRiabov

    Scaling an exterior cleaning business

    EXECUTION 
    I've just ran the numbers... it's crazy. To accumulate $1,000,000 in 1 year(s), you need to sell 171 units per day at 20$ profit per unit. You need to wash windows for 170 houses a day for a year to make 1 mil a year. That's like 15 employees servicing 20.5 thousands of houses, assuming houses...
  13. MRiabov

    Scaling a window cleaning company

    HOT! EXECUTION 
    How are these called? It probably isn't cheaper than vans, is it?
  14. MRiabov

    Scaling an exterior cleaning business

    EXECUTION 
    Further: Google Ads was set up, as was the website: Hassle-free Cleaning Co: Expert window cleaning in Dublin Unfortunately, the web domain isn't live yet, but it takes 72 hours to get registered, or something. Edit: also ordered a tripod from Amazon to shoot videos for FB ads.
  15. MRiabov

    Building and Scaling my Exterior Property Wash Business

    GOLD! EXECUTION 
    I've heard from multiple sources that cost per lead is 20-25$ on a good FB ad. @Ben_, I'm in a window cleaning business. I suggest looking at Austin Ortiz on YT, he recently pushed out good content on how he hires cleaners for his window cleaning biz (see in particular "friction"); and he's...
  16. MRiabov

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    From The Lean Startup, Epilogue:
  17. IMG_20251205_175726.webp

    IMG_20251205_175726.webp

    • MRiabov
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  18. MRiabov

    Scaling an exterior cleaning business

    EXECUTION 
    Meanwhile, my door hangers - 1k pieces - have arrived: The instant quote is interesting - you can write your price on it. These will be delivered anytime we miss a customer.
  19. IMG_20251205_175736.webp

    IMG_20251205_175736.webp

    • MRiabov
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  20. MRiabov

    Scaling an exterior cleaning business

    EXECUTION 
    I'll be dropping a test campaign of 5k flyers that would cost me 407 EUR. The flyer design is currently as follows: I should consider upgrading the design... probably will hire someone on fiverr to do it. This is a test campaign - the real drop would be for 10-20k flyers which would be 2-4x...

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