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  1. redshift

    How to Build and Grow a Newsletter as a Business Model

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    I wouldn't use shoutouts on Instagram. You have no way of knowing the audience of the person who is shouting you out. Could just be a bunch of fake bots etc or a generic audience which doesn't care about your product. Targeted ads would get you much better results. $740 is enough to get you...
  2. redshift

    How to Build and Grow a Newsletter as a Business Model

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    MailerLite was actually just acquired recently for $90m https://techcrunch.com/2022/04/28/vercom-acquires-marketing-automation-startup-mailerlite-for-90m/ Great time to be on the selling shovels side of email marketing as well.
  3. redshift

    Building a Following and Developing Relationships on Twitter

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    I would always choose organic growth first. But, if you are running ads anyway, you'll get much better results on IG (especially since you said that's where your audience is). They also have A/B testing built-in to the platform. Takes a little effort to learn, but it's fun after a while. In...
  4. redshift

    Building a Following and Developing Relationships on Twitter

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    I had the same observations. The amount of noise+junk on Twitter is just insane. Some of my notes - 1) The way to use social media in your business while staying sane is to remain a producer and not get sucked into actually using the product. It's easy to do this on Instagram by not following...
  5. redshift

    60 Days of 60 Minutes of Meditation - Let's Not Do Anything Together

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    Meditation doesn't give you anything. It's an act of reduction. You aren't trying to add anything. It's about letting go of what isn't necessary - fear, greed, anger, impatience, apathy, ego, and getting back to a state of balance. Since I started meditation, I have been the happiest and most...
  6. redshift

    60 Days of 60 Minutes of Meditation - Let's Not Do Anything Together

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    FYI, In case you aren't aware - The Buddha was a prince and came from one of the richest families of that time. He was unhappy with his life and decide to go find a solution to happiness instead. He first tried asceticism and realized it was total b.s. The type of insight practice he did come up...
  7. redshift

    How to Build and Grow a Newsletter as a Business Model

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    I like the new design, looks way better than before. The new logo is great too. If you ever need a mailer alternative, I'm a fan of pay-per-email services such as Amazon SES - Amazon Simple Email Service | Cloud Email Service | Amazon Web Services. It's popular in the apps world but should work...
  8. redshift

    What book are you reading? Right now. Post up!

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    I liked the message of this book but felt like it had twice as many pages as it needed. The author had a very rambling tone at times as well. Worth a read nevertheless.
  9. redshift

    60 Days of 60 Minutes of Meditation - Let's Not Do Anything Together

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    My theory would be he genuinely thinks it's a good idea. I've heard this many times over now in the Waking Up podcast. Practitioners with multiple years of meditation experience start teaching an advanced technique to beginners because it provided them with profound benefits (1 hour of do...
  10. redshift

    60 Days of 60 Minutes of Meditation - Let's Not Do Anything Together

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    Yeah, agreed with @SteveO. One of the biggest differences I've noticed is in the creative realm. It has unlocked this ability to "download information" and making connections which might have been missed before. Scientifically this stems from having a stronger right hemisphere of the brain and...
  11. redshift

    60 Days of 60 Minutes of Meditation - Let's Not Do Anything Together

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    Very Peculiar indeed. I'm guessing it's the style of meditation you chose to jump into (i.e following advice from Naval to "do nothing") instead of formally learning it could be a factor here. I actually do that style now sometimes but only after years of concentration training (breath,mantra...
  12. redshift

    What book are you reading? Right now. Post up!

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    He's got a newer book - "Good Profit". Seems to have the same subtitle. Is that a better pick?
  13. redshift

    What book are you reading? Right now. Post up!

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    Check out "Stillness is the Key" by Ryan Holiday. It has a bunch of examples of mindfulness applied to endeavors that require peak performance (sports, business, etc). Another one I'm reading is "Just Breathe" by Dan Brule. More about breathwork, but really it's about a Navy Seal who was deep...
  14. redshift

    How to Build and Grow a Newsletter as a Business Model

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    Doesn't Ghost support subscriptions natively as part of the monthly fees? Why take them out into another platform and give up 5-10% of your income?
  15. redshift

    How to Build and Grow a Newsletter as a Business Model

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    Nice. Makes sense. I think a podcast would work well too for this topic. It's fairly niche and "Discomfort Club" already has a catchy name to it. That could feed into the private calls or as a Q&A session with the speaker.
  16. redshift

    How to Build and Grow a Newsletter as a Business Model

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    Nice growth. Curious what your monetization strategy for the newsletter is ?
  17. redshift

    How to Build and Grow a Newsletter as a Business Model

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    It works great for my use case, i.e blog + newsletter as a marketing channel for an app, which isn't the topic of thread I suppose. But I would think for existing writers who are getting into newsletters but not necessarily very business oriented, it would be less hassle to worry about the...
  18. redshift

    How to Build and Grow a Newsletter as a Business Model

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    The platform/software seems very nice but their pricing model seems a bit steep though. i.e - They increase the monthly fees based on the number of subscribers (including free ones) rather than a % of paid profits. So if you get a few thousand free subscribers and don't have any monetization...
  19. redshift

    What book are you reading? Right now. Post up!

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    The surrender experiment seems to be missing :)
  20. redshift

    60 Days of 60 Minutes of Meditation - Let's Not Do Anything Together

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    Interesting, Yes, there's a lot of misinformation and snake oil like claims in this field (dating back to ancient times as well), but its no different than all the money chasing / guru b.s going on in the business world. In both areas its easy to fall into the wrong rabbit whole and then doubt...
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