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  1. Andy Black

    What's Your Problem?

    MINDSET 
    Bump. I want to cry sometimes.
  2. Andy Black

    MTF's Rebirth: Building a New Fastlane Vehicle

    EXECUTION 
    I call it inbound-outbound (trademark pending). Generate an inbound lead and use it for outbound.
  3. Andy Black

    MTF's Rebirth: Building a New Fastlane Vehicle

    EXECUTION 
    I was chatting to the owner of a call centre a few years ago and told him my plan: I was going to generate leads of people looking for service providers throughout Ireland for I can't remember what niche. He leaned back and said, "Ooh that's interesting. So we're going to ring up the...
  4. Andy Black

    MTF's Rebirth: Building a New Fastlane Vehicle

    EXECUTION 
    Jesus. Who said YOU have to do the calling? You're the business owner. You're job is to figure out what needs done next, and to ensure it gets done. EDIT: Said with love @MTF. Can you tell we're all willing you to succeed?
  5. Andy Black

    MTF's Rebirth: Building a New Fastlane Vehicle

    EXECUTION 
    So you got more clicks and spend because there was a hurricane? And some turned into leads? Great, that's how Google Ads works. You only pay when people search and click your ad. Would you have paid $130 if there hadn't been a hurricane? What about a flood somewhere that causes people to...
  6. Andy Black

    Helping Car Detailers Make Profit

    GOLD! EXECUTION 
    @perchboy... if you got all lead of someone looking for XYZ service in ABC location, would you be able to SMS blast all the detailers in that location and ask if they can recommend anyone?
  7. Andy Black

    Helping Car Detailers Make Profit

    GOLD! EXECUTION 
    Trust I'd say. You got a text asking you to enter your credit card details. Are you going to want to speak to someone to double check it? You're running ads to get leads of consumers looking for service providers (fencers, insulator, etc). Most people want to speak to someone to get a feel...
  8. Drainage Flying Start.webp

    Drainage Flying Start.webp

    • Andy Black
    • Media item
    • Comments: 0
    • Category: User Media Uploads
  9. Andy Black

    Breaking the 4th wall - Do you own a car?

    IDEA 
    Hold on. Is this to get people to race round public roads?
  10. Andy Black

    MTF's Rebirth: Building a New Fastlane Vehicle

    EXECUTION 
    Have you watched this yet? https://www.thefastlaneforum.com/community/threads/how-to-read-google-ads-metrics.104239/
  11. Andy Black

    Scaling a handyman service business

    PEOPLE SCALING EXECUTION 
    I was in a rush @IceCreamKid, I meant to add this to the above: Whenever I see a "but", I immediately think about swapping it for any "and". So this: Online biz=easier to scale, but harder to get customers because you're competing nationally Local biz=easier to get customers because...
  12. Andy Black

    Scaling a handyman service business

    PEOPLE SCALING EXECUTION 
    Online local biz?
  13. Andy Black

    The Biggest Benefit of Google Ads

    MARKETING 
    Yep. He still fixes appliances. People still go to Google and type the same searches. The same ads and landing pages work. The only difference is that ads have got bigger and keyword match types have got blurrier, although haven't really affected these campaigns. I started his...
  14. Andy Black

    MTF's Rebirth: Building a New Fastlane Vehicle

    EXECUTION 
    Sigh. Story of my life. I've been repeating the same thing over and over in the forum for years. Now go read this: https://www.thefastlaneforum.com/community/threads/the-biggest-benefit-of-google-ads.52440/
  15. Andy Black

    MTF's Rebirth: Building a New Fastlane Vehicle

    EXECUTION 
    Really good conversion rates there MTF. Hopefully it will continue (sometimes the conversion rate starts high then drops, I suspect because people have been searching for a while and haven't seen your offer, then suddenly do). Simple enough right? Show for buyer searches and put what they...
  16. Andy Black

    The Artificial Intelligence (AI) Random Chat Thread...

    CHAT - AI - 
    It's a great way to get the trust and contact details of loads of local service businesses interested in managing their customers. Better than some "newsletter" or YouTube channel. Now they have that "data", how are they going to monetise it? What will their new customers pay for? The...
  17. Andy Black

    MTF's Rebirth: Building a New Fastlane Vehicle

    EXECUTION 
    This is also now a screening process where you're trying to find reliable service providers who will follow up with leads on time, turn up on time, not feck up the sale, do a good job, get a good review, etc. You're going to have to kiss a lot of frogs because not all service providers do the...
  18. Andy Black

    MTF's Rebirth: Building a New Fastlane Vehicle

    EXECUTION 
    1 insulation lead for $19. How many clicks, impressions, estimated searches? What's your CTR, CPC, average postion? See what I mean by just loading everything and letting the data tell you what to do?
  19. Andy Black

    MTF's Rebirth: Building a New Fastlane Vehicle

    EXECUTION 
    Well done getting your first lead. Emailing one tradesman is leaving it too much to chance. Some don't check their emails or don't check them in time. Also, that one lead you've got could be used to get conversations going with lots of insulation guys and start getting you known as a person...
  20. Andy Black

    The Artificial Intelligence (AI) Random Chat Thread...

    CHAT - AI - 
    I read a great book years ago called "Free." The crux of it was: if you can make free what others charge for, then you vaporise their business model. Obviously you've got to figure out a different way to monetise then.

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