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  1. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    - I call this a long tail keyword strategy. Me personally I like to go down the route of bidding towards the individual value of leads / prospects based on automated bidding to the search term intent, behavioral signals and other intent based signals. - My goal is to feed my business data back...
  2. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    I think it has its place in the system. It’s just another strategy to scale accounts and shift them to predictable Return on Ad Spend or maximise revenue and better quality leads. All relies on system integration and the right measurement foundation. Yes, 100% agree that’s the best strategy to...
  3. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    This is gas, definitely understand where your coming from though. Jokes aside, last I tested this we ran into problems. Like giving a discount on one service, and having Google promise that discount in all the ad groups. What were you trying to achieve and what was your strategy in this case...
  4. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    Well spotted @BizyDad, that's just me being lazy and pulling the first graphic I found. @Andy Black will probably not like my strategy here but I use 'AAR - Auto-Apply Recommendations' and I select 'Improve my RSA's and 'Build new RSA's'. Improve my RSA's allows Google to mix and match the...
  5. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    Glad to hear!
  6. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    Completely understand mate, no worries at all! This is a good resource here - Google Ads Checklist. Essentially start thinking in terms of your business and marketing objectives, outline them and a realistic timeframe. Follow the checklist above than begin setting up your paid search...
  7. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    @MitchC, We hear this all the time and look mate that's the common perception out there - no denying it! Broad Match, PMax and the constant 'Increase Budget' recommendation are going nowhere if I'm honest... PMax and Broad Match are new automated tools from Google to take advantage of millions...
  8. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    Hey Andy! Of course we have, me being a Gen Z. I'm super comfortable with automation and relinquishing control to systems as long as I know for sure I've followed the best practices and that I've seen the same patterns repeat themselves time and time again. This really means integrating all your...
  9. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    @BizyDad, Great question mate! 1. To best leverage 'Smart Bidding' we need at least 4 weeks of continuous data and a minimum of 15 conversions over the last 30 days to sufficiently train the ML model. Also, the minimum figure indicated by Google is 3,000 weekly impressions per ad group to take...
  10. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    Hey @msufan, Google Ads can certainly be a profitable channel or you to acquire new customers with the correct setup. With respect to keywords, use the Google Keyword Planner tool. - Start by entering the products or services closely related to your business and see the estimated CPC and...
  11. Conor Foley

    Elon Musk acquires Twitter, Discuss

    HOT! SOCIAL MEDIA CHAT 
    Well said, couldn’t agree more! Binance Smart Chain is a strong platform and it would be super easy for Elon to monitise a new Twitter coin using a combination of the new paid subscription model and ad revenue. On the talent piece, your absolutely right. I even read an article saying that...
  12. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    Because I like helping people @Cameraman
  13. Conor Foley

    E-commerce: $100k in one hour

    NOTABLE! HOT! MARKETING 
    @JasonR, really great & practical story! What really stands out to me here is when you mention "we heavily segment our customers"... Having personally worked with some of the fastest growing companies in the UK & Ireland this is one area companies are seriously lacking! Not every individual...
  14. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    Hey all, I'm an Ex-Googler who's worked with more than 100 companies both B2B and B2C helping to generate millions in ad revenue. Let me know if you have any questions and I'll see if I can help! Conor
  15. Conor Foley

    Elon Musk acquires Twitter, Discuss

    HOT! SOCIAL MEDIA CHAT 
    @Roli, really interesting point. What your thoughts on the Binance investment - where is Elon planning to take the Twitter business model?
  16. Conor Foley

    Has Moving to a Warm and Sunny Climate Made You Happier?

    NOTABLE! MINDSET 
    For sure, from my experience I can certainly say I'm happier when living in a warmer climate. Probably due to the exposure to vitamin D and higher quality of life associated with warmer climates. Living in Europe I must say we're blesses with free mobility to move between cold and warm...
  17. Conor Foley

    Elon Musk acquires Twitter, Discuss

    HOT! SOCIAL MEDIA CHAT 
    What do we think his real monetisation strategy will be? Binance have agreed to invest $500m so we’re likely to see some form a crypto / NFT exchange. What does everyone else think?
  18. Conor Foley

    Using Go High Level for your agency / business❓

    MARKETING SAAS / APPS 
    Yeah that’s make total sense to me. I suppose there may be many businesses out there who could potentially benefit from using the platform as a CRM and integrating with their Ads accounts.
  19. Conor Foley

    Using Go High Level for your agency / business❓

    MARKETING SAAS / APPS 
    Hi @FastNAwesome, thanks for the feedback! From the outside, it looks like a super functional tool so I can see why it’s attractive. To your point, what was the clients reasoning for using Go High Level?
  20. Conor Foley

    Using Go High Level for your agency / business❓

    MARKETING SAAS / APPS 
    Hey everyone! Recently, I’ve been seeing a ton of TikTok content promoting the Go High Level tool as a white label SaaS / CRM tool for businesses and agencies to manage sales pipelines, automate reporting and enable various integrations. I’m still researching before I decide to sign up: - If...
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