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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONPeople in the forum keep asking if I have courses after I shut them down. Guys... it's all free. Just execute.- Andy Black
- Post #100
- Forum: Process and Execution
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONI just posted this to LinkedIn. Yes, it's a highlight, but it's not complicated. Put what people search for into the ad to get clicks. Ideally put it into the landing page to get enquiries, or close enough. In this case we're using the franchise's website, which is well designed but doesn't...- Andy Black
- Post #98
- Forum: Process and Execution
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- Andy Black
- Media item
- Comments: 0
- Category: User Media Uploads
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Weekly Group Call for Agency Owners (Google Ads, Web design, etc.)
MEETUPSThanks for the tag guys. I'll watch this thread if you want to post activity, questions, and updates in here. I'm just not into the whole accountability thing. I'm more of a "Do it, or don't" guy.- Andy Black
- Post #9
- Forum: Networking and Meet-Ups
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONIt doesn't matter if they blame us. They'll have to churn and we keep going till we find a business that gets ROI.- Andy Black
- Post #90
- Forum: Process and Execution
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONIf very few businesses in Poland have websites and advertise online then that could be an opportunity.- Andy Black
- Post #82
- Forum: Process and Execution
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONWe don't guarantee leads. We get paid a flat monthly fee and they pay the ad spend. If they don't feel they're getting ROI (or even if it sometimes goes too well for them), then they churn. The ones that stay can stay for years. What they're paying for is the build, optimisation, and...- Andy Black
- Post #81
- Forum: Process and Execution
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONI think it can work at under $1k/mth, but has to be rinse-and-repeat and then low maintenance. There's definitely a lot of nuances and landmines doing lead gen for local services. I think the ultimate edge is being able to generate leads you serve yourself. Then you don't have two learning...- Andy Black
- Post #77
- Forum: Process and Execution
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONWhen it works it's great @MTF. This guy came to us desperate for leads. We set up a campaign at the start of the year and started working with him. Then the franchise he's with sorted out the SEO so he started getting leads again from the website they'd built for him. So he churned as a Google...- Andy Black
- Post #75
- Forum: Process and Execution
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- Andy Black
- Media item
- Comments: 0
- Category: User Media Uploads
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONI'm walking the dog and talking to my phone using WisprFlow so hopefully this isn't too hard to follow and read. Disclaimer: My business fell off a cliff a few months ago for various reasons, but I'm confident I can build it back up pretty quick. Sooo... There are a few ways of doing this...- Andy Black
- Post #74
- Forum: Process and Execution
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONI think if you can generate a steady stream of high quality leads for a decent price in a given niche then everything falls into place. Clients come to you asking to expand into other locations, ask you to do their website or GBP, and drop your name into large Facebook groups. Everyone seems...- Andy Black
- Post #72
- Forum: Process and Execution
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONThere are some in the forum who are doing decent generating leads for local services. Often they start with one service (maybe Google Ads), then also offer web design, SEO, GBP optimisation, etc, and often to just one or two industries. They basically get very good at generating leads in that...- Andy Black
- Post #71
- Forum: Process and Execution
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONI saw you mentioned me ICK. How's your carpet cleaning business going? (BTW... I'll never run Google Ads for carpet cleaning again in the US. I don't think I can even make it work in the UK.)- Andy Black
- Post #67
- Forum: Process and Execution
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONRemember that line I said? "Overthinking is the art of solving problems you don't have." How many leads have you generated? How many have you passed to businesses? So what if a business takes a lead and doesn't tell you it turned into a job? Two lines from Blaise Brosnan: "Sales is a...- Andy Black
- Post #65
- Forum: Process and Execution
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONInteresting. I didn't know this is what you were running Google Ads for. May I suggest trying to generate leads of consumers looking for local services? You'll have to do that at some point anyway, and if you can't generate leads for businesses then it's a moot point if you sign up a business...- Andy Black
- Post #61
- Forum: Process and Execution
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTION"Overthinking is the art of solving problems you don't have." Get people on calls or whatever your goal is. If you find out you're attracting freebie seekers too much then you can adjust.- Andy Black
- Post #60
- Forum: Process and Execution
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONIt depends. If they're looking for information, then give them information. If they're looking to buy, then give them a way to buy. I'd say at the start you're trying to find out what search volumes there are for info-seeker and buyer searches, and how much volume you can get at whatever CPC...- Andy Black
- Post #58
- Forum: Process and Execution
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MTF's Rebirth: Building a New Fastlane Vehicle
EXECUTIONI meant to do an insider call at some point on how I setup campaigns to gather data, and how I read Google Ads metrics. In the meantime: https://www.thefastlaneforum.com/community/threads/how-to-read-google-ads-metrics.104239/- Andy Black
- Post #50
- Forum: Process and Execution
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