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  1. Two Dog

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    Income tax didn't exist until the late 1800's. Up until then, the government would sell off land to private owners to pay for running the government. Those days are long gone. Unless you think there shouldn't be any government, it needs money to operate. The primary revenue source is income...
  2. Two Dog

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    Nah, most of our taxes go to keeping the C students busy. That's why I take proactive steps to reducing them. That's a long ways from thinking a first world country can magically function with zero unearned income.
  3. Two Dog

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    Where do you live with an effective tax rate of 70%? If it's the United States, that simply isn't true. The country's wealthiest people aren't paying taxes anywhere remotely near that rate. Starting with the well known example of Peter Theil's oversized Roth IRA account. Anyone paying 70% is...
  4. Two Dog

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    I don't hate taxes. Not my favorite, but I like having roads, firefighters and police. The alternative is Mad Max.
  5. Two Dog

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    There's a growing homeschool demand?!? Love hearing that. However, I'm only 85% through Book 1 and already got sidetracked launching a new biz. Best not read Unscripted in 2022 before inventing the 50 hour day.
  6. Two Dog

    Fiverr v. Your own site

    EXECUTION QUESTION 
    You're providing the service to the buyer, right? I'm the buyer and have used all the various outsourcing sites over the years for marketing, coding, market research, everything. Elance, Upwork, Fiverrr and many others. We started using Fiverr again about two months ago after several years off...
  7. Two Dog

    All In One Business Apps vs. Wiring together multiple cloud apps. vs. Roll Your Own

    SAAS / APPS EXECUTION 
    Every business needs software to even get started nowadays. Even when it's only text messages and Venmo, it's still relying on software apps. I'm deciding between three options: All In One applications, wiring together multiple cloud app and roll your own. #1 Roll Your Own: Since I've owned a...
  8. Two Dog

    Commandment of Entry (COE): Feels like I'm missing something fundamental about it.

    IDEA EXECUTION QUESTION 
    In the end, I decided the Commandment of Entry is incomplete as written. That's OK. It's a great book that runs 320 pages. I can disagree with three of them. Specifically the advice about avoiding businesses with a low barrier to entry unless you have plans to be exceptional ala the highly...
  9. Two Dog

    Commandment of Entry (COE): Feels like I'm missing something fundamental about it.

    IDEA EXECUTION QUESTION 
    Yeah, I probably should have. It felt like tagging any more people was pushing the limit. Not so much from the lawn care angle. That part doesn't really matter. More from the perspective that he started with basically a lawn mower and phone and built a pretty defendable niche that's an order of...
  10. Two Dog

    Commandment of Entry (COE): Feels like I'm missing something fundamental about it.

    IDEA EXECUTION QUESTION 
    That's actually *really* helpful. The end goal matters quite a bit when it comes to evaluating BTE. It's the difference between earning a dollar doing a job vs. building a sellable business in the same field.
  11. Two Dog

    Commandment of Entry (COE): Feels like I'm missing something fundamental about it.

    IDEA EXECUTION QUESTION 
    Almost certainly. Overthinking is my raison d'etre. I just do it while getting stuff done nowadays.
  12. Two Dog

    Commandment of Entry (COE): Feels like I'm missing something fundamental about it.

    IDEA EXECUTION QUESTION 
    Two girls 13YO and 10.5 YO. This particular business is the training grounds for both of them. We launched Two Dog Lawn Care about four weeks ago as a family business. It's a subsidiary of Two Dog Home Services along with property management down the road from now. We're calling it Startup...
  13. Two Dog

    Commandment of Entry (COE): Feels like I'm missing something fundamental about it.

    IDEA EXECUTION QUESTION 
    Thx! I agree with you. The biz plan I laid out was for developing fifty locations over a five year period. More likely corporate owned/operated vs. franchise, but same difference. I actually used the pornography example with my wife earlier e.g. "I know what I mean, but can't figure out how to...
  14. Two Dog

    Commandment of Entry (COE): Feels like I'm missing something fundamental about it.

    IDEA EXECUTION QUESTION 
    I'm trying to figure out how to explain COE to my kids when they raise the points below. The concept of barrier to entry (BTE) is straightforward. MJ does a good job explaining it through metaphors and establishing that lower barriers to good opportunities inevitably lead to greater...
  15. Two Dog

    How would you set up a funnel for a $7k+ product?

    MARKETING 
    Pro athletes? Semi-pro? Now that sounds like an excellent target market if there's a performance improvement angle aka USP. Wealthy, performance driven, virtually price insensitive. Huge word of mouth. Huge social media exposure. Just picture selling those stupid NFL nose strips for $10K each...
  16. Two Dog

    How would you set up a funnel for a $7k+ product?

    MARKETING 
    Some thoughts for you... The price point is *extremely* high for a consumer health and fitness item. I don't think anything is impossible to sell, but the audience in that range will be paper thin. The obvious problem is anyone can join a gym for $50 - $100 monthly and have access to a...
  17. Two Dog

    How would you set up a funnel for a $7k+ product?

    MARKETING 
    Not enough info. $7K - $20K is impossible for a touch free consumer sale. Let's hope the distributor has actually been selling these things and not expecting you to break trail. With that in mind, what sales strategy have they been using? Why can't you copy their sales process?
  18. Two Dog

    Quit $450k job to go fastlane: smart or not?

    HOT! MINDSET 
    Excellent point. And you're right. I should know better. I do know better. About 15 - 20 years ago, I was still loaning business books to peers who never read them and never returned them. I started writing my name on the cover. I started adding a Post-It saying "Return to Chris by XXX". Soon...
  19. Two Dog

    Quit $450k job to go fastlane: smart or not?

    HOT! MINDSET 
    Well, there you go. Good on you. I wrote my post before reading your follow up note.
  20. Two Dog

    Quit $450k job to go fastlane: smart or not?

    HOT! MINDSET 
    I don't read his story like that at all and highly doubt the next chapter will be taking another corporate career gig. Don't you see that by publishing such a story he's ALREADY generating incredible media buzz about himself? Unless you happen to be in the peer group of developers like Lin...

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