What's new

Search results

  1. Two Dog

    RANT - This Must Be Talked About More

    HOT! RANT 
    You hire it. Domain expertise can definitely be an advantage and it's where most people naturally start. The problem is they often spend most of their business life being domain experts instead of working on growing the business and adding new skills. The basic problem with buying domain...
  2. Two Dog

    Self-Doubt? This Is Your Competition

    HOT! MINDSET 
    It looks like about 1% of students remain after six weeks. Probably true for any kind of open enrollment course. 90% drop out in the first two weeks (14 days total) 90% more drop out in the following four weeks (42 days total)
  3. Two Dog

    This FREE book will teach you how to build a successful web design business

    MARKETPLACE 
    Alrighty, they're thinking $10K - $15K initial budget and launching within 60 days. Good start for Project #1. I suppose learning how to actually do the work will come in useful shortly.
  4. Two Dog

    I would be grateful for some advice on the direction of my business

    IDEA 
    Agreed! Just keep making decisions and it will last. BTW, I'm revising my GMBI worthwhile score to B- or higher after grading a couple of other ideas. The upside from those kinds of ideas is plenty for my world. Probably something like $10M - $50M+ over time. Actually, the one sort of confusing...
  5. Two Dog

    Positioning: The difference between a $20 and $2000 product.

    HOT! MARKETING 
    All of that makes perfect sense. Thx for the clarification!
  6. Two Dog

    I would be grateful for some advice on the direction of my business

    IDEA 
    I just used GMBI for the first time. Spot on. Really wish I'd known about CENTS back in the day. Did any of your ideas score above C+ or B-? I wouldn't put serious time into anything below A- / B+ score. Better to figure out how to change the grade first. Yet convincing people that it...
  7. Two Dog

    Positioning: The difference between a $20 and $2000 product.

    HOT! MARKETING 
    Post #1 & #2 in this thread by both of you are excellent!!! At least the second part is true. Neither of them gives good presentation or can be learned from sales books. They're both pretty awful speaking in front of groups. Yet some how, some way both are billionaires many times over which...
  8. Two Dog

    YOUR SYSTEM is more important than your EFFORT.

    GOLD! HOT! EXECUTION NEWSLETTER 
    McDonald's? Chipotle? Starbucks? Jersey Mike's? Denny's? The specific industry or chosen niche really doesn't matter. None is inherently better than any other. You can find examples of killer success stories in every niche ever invented along with plenty of mom & pop stores. Just different...
  9. Two Dog

    Web Design Journey

    HOT! EXECUTION WEB DESIGN 
    1. Start with the free ebook. I've skimmed enough yesterday to know it highlights the same important points that the course material emphasizes. The focus is on problem solving which generates value for clients. It's rare you'll find a prospect who insists on a particular platform and even more...
  10. Two Dog

    Web Design Journey

    HOT! EXECUTION WEB DESIGN 
    Nah, doesn't sound like excuses in this case. Just ignorance. He's willing to adopt a better paradigm after learning about it. Major points for that unlike many other posts I've read. @otis7 already mentioned not knowing about the biz setup stuff along with website builder tools. Both are...
  11. Two Dog

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    Thirty seconds and all I can hear is that kid from Home Alone. I wonder if he uses a voice filter for the pitch calls. 2:10 I could see the punchline coming, but awesome anyways. Love the effin' cojones on this kid.
  12. Two Dog

    Being a franchisee

    IDEA 
    Was this awhile ago? All the FDDS that I've seen the past few years have pretty massive restrictions on competition. Part of all the hundred page boilerplate legal stuff. You wouldn't be allowed to rebrand or basically do anything at all in the industry for up to a decade. The only way to...
  13. Two Dog

    Being a franchisee

    IDEA 
    Sigh. Is it only the home services industry that's so freakin' stupidly focused on revenue instead of profits?!? Can't tell you how many people I've met in the past year that are *obsessed* with running a seven figure home services business aka $1M annual sales with zero concern about actually...
  14. Two Dog

    Buying an established business

    QUESTION 
    @Bence Ur Yeah, Codie Sanchez is about the only one I've come across so far.
  15. Two Dog

    This FREE book will teach you how to build a successful web design business

    MARKETPLACE 
    Ordered the book. 1st client meeting scheduled for Friday morning.
  16. Two Dog

    How to properly scale a cleaning business

    SCALING EXECUTION 
    Are you using an evaluation period? It's the perfect time to set expectations and get feedback from existing workers. Again for the same reasons you point out, it's an excellent idea to run candidates through a more rigorous screening process followed by an evaluation period. Applicants that...
  17. Two Dog

    How to properly scale a cleaning business

    SCALING EXECUTION 
    Yep, all true. That's why hiring starts with recruiting the right candidates. You have a *huge* advantage in knowing the kinds of problems that potential workers bring to the job. Either work around those problems or use those as a filter and don't hire them in the first place. When I was...
  18. Two Dog

    I might be inheriting a lawn mowing business, how can I learn everything i need to know about running it?

    SCALING QUESTION 
    You should hire the owner. :rofl: If you really want to DIY, hit the lawn care forums, interview local competitors or run ads for an experienced local operator to run it. Seriously though, getting your hands on a one person business with no background in the industry probably isn't worth much...
  19. Two Dog

    How to decide to hire someone or do it yourself?

    QUESTION 
    You've already decided. You're just not committed to the answer. If you never hire someone, you will literally be a one person business forever. It's great that the first round worked out well since it's pretty much guaranteed you'll make plenty of hiring mistakes in the future. Everyone does...
  20. Two Dog

    The Social Media Duality: Tool of Destruction? Or Growth?

    HEALTH 
    @MJ DeMarco Agree 100% despite still waiting for my own miracle cure. Standing desk for you?? @biophase Unfortunately, it goes both ways. YT recommends by popularity, not results. MJ is fortunate in that IG delivered actionable advice that quickly resolved the problem. My version with chronic...

Welcome to an Entrepreneurial Revolution

The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

Follow MJ DeMarco

Fastlane Resources

Get The Books that Change Lives...

The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

mj demarco books
Back
Top Bottom