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  1. CaptainAmerica

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    Play chess. More than that; don't just play. Learn the strategy, get deeply involved in all the glorious possibilities.
  2. CaptainAmerica

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    I'm putting this here for future reference: Yesterday, I had a bit of a revelation. I'm going slower this time than ever before, but I'm consistently making teeny tiny baby steps. I turned to my husband and said, '10 years from now, when I'm selling the franchise, I'll remember this day and be...
  3. CaptainAmerica

    Has anyone else come to terms with the fact that they really hate sitting in front of a computer and how it's going to affect your business/Fastlane?

    QUESTION 
    I'm like that. Restless, I guess. I've started to learn programming at least 7 times, but I just can't bring myself to do it. I could hire someone, right? Only first I have to make enough money to hire them... I finally gave in. I'm not ever going to be a sit in the office kind of person. So I...
  4. CaptainAmerica

    Is it worth selling!?

    EXECUTION 
    It reminds me of Geek Logik: 50 Foolproof Equations for Everyday Life by Garth Sundem. One of my favorites is readily available for interactive use: The Can I Buy It? Calculator.
  5. CaptainAmerica

    Nervousness Cold Calling

    MARKETING MINDSET EXECUTION 
    I figure I'm doing them a service by letting them know about options and solutions they might need. It's the cure for cancer trick. They have cancer: some problem, but all they know are symptoms and overwhelm. I call them up, chat them up.... 'what are you working on these days? that's great...
  6. CaptainAmerica

    Do You Start a Business With an Audience, Product, or Problem?

    NOTABLE! HOT! EXECUTION 
    I had a new customer today *thank me* for having my service available. My website is a hand built piece of poop. I haven't posted any business stuff on FB or Twitter in so long they're sending me almost daily reminders. It's weird. When I played the run-after-clients game, I was stressed about...
  7. CaptainAmerica

    What BOX have you locked yourself up in?

    NOTABLE! HOT! MINDSET 
    I was talking to my youngest today about how I literally moved 3000 miles away in order to escape boxes that other people had me trapped in: shy, weird, only book-smart, ungainly... When I moved, no one here had any idea of who I was, they took whatever I said and presented at face value...
  8. CaptainAmerica

    If you aren't doing this, you are leaving a LOT of money on the table.

    NOTABLE! MARKETING 
    Thanks for the reminder! A caveat - measure how well this works too. I had a client who was putting discount coupons into every box, at a cost of thousands per year for printing. She only had 1 person use it - ever. (I convinced her to hire a VA instead of wasting $ on printing..)
  9. CaptainAmerica

    What Are You Giving Up In 2022?

    MINDSET 
    Giving up on residential service - there's money to be made, but there's too much niggly stuff that I'm not equipped for. Better to focus on my commercial offers. Giving up 90% of social media, but keeping this forum - on a schedule. Giving up on settling - instead, I'm going to ask for or...
  10. CaptainAmerica

    What will you focus on in 2022?

    HOT! MINDSET 
    Getting my systems and failsafes in top condition.
  11. CaptainAmerica

    1st Day of unemployment.

    MINDSET 
    I take this pretty personally, as someone who has relied on optometrists for 40 years. I have ideas, and yes, the potential for lucrative disruption is definitely there. My last pair of glasses cost over $900. I am not yet legally blind without them, but .... Luxottica can suck it. Feel free...
  12. CaptainAmerica

    When should you attach your personal image to your business?

    MARKETING 
    There's a fine line between personal branding and creating a cult of personality. And I don't mean Trump, he's an extreme example. I mean the author who has a book, speaking engagements, a YT channel, talk show interviews - about the concept of counting down from 10 and then taking action. It's...
  13. CaptainAmerica

    AMA - I built a software company worth 8 figures

    GOLD! HOT! EXECUTION AMA 
    How hard was it to switch from regular accounting to Profit First? Or did you start out that way? Do you hire pen testers? What's been your experience with them, if so? I used to work for a company that would rank our success partially by how fast the Chinese hackers put out a counterfeit...
  14. CaptainAmerica

    Can’t find needs

    SIDE HUSTLE 
    I'm going to add to this that it's not just solutions to problems that you're having. Find the people you can tolerate as customers, and solve their problems.
  15. CaptainAmerica

    Movie Scenes That Exemplify Negotiation

    MINDSET 
    I've been wanting to do a Walter White's Marketing Guide, because honestly, that's my big takeaway from Breaking Bad.... Parts of Snatch are pretty awesome for pure negotiation.
  16. CaptainAmerica

    Moment of despair

    Good! you know there's a market, and you know the competition. What else does the audience need that they're not getting from that competitor? Are there tangible goods you could sell? How can you get in front of these people? People need solutions. Find the people you can stand to do business...
  17. CaptainAmerica

    Repairs and maintenance to homeowners

    I do this, as a starting point for moving into the commercial space. It's a booking agency; I hire out independent contractors, and the homeowners pay once for several services (ex. full cleanout of rental, plus landscaping, plus pest control). The ICs don't have to chase leads or money, the...
  18. CaptainAmerica

    Can this thread save your life, and perhaps countless others? Yes.

    GOLD! HOT! MINDSET 
    My first husband ran to the store a mile away to get the paper during Sunday dinner at his parents house. It was only a mile, and a Sunday, so he didn’t wear his seat belt. He survived, barely, with a personality-changing TBI. I lost my husband, and the entire trajectory of my life was tossed...
  19. CaptainAmerica

    What inconvenienced you today?

    HOT! MINDSET 
    Oh, yeah. I HATE shopping. What a waste of time. Bring back 'here's my list, give it to me'. Oh, we did! Except that the stores will make substitutions unless you tell them not to. But I don't even do that - my husband does all the shopping!
  20. CaptainAmerica

    What inconvenienced you today?

    HOT! MINDSET 
    I like this! Today, it was a badly written UX registration for switching credit card processors. First, they required my account number, in numeric numbers.... what account number? they didn't say. It turned out to be the platform account number. And 'numeric numbers' just hurts my head. We're...

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