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  1. Michael Masters

    App Store Execution and Scaling for Two-Sided Gig Marketplace

    SCALING SAAS / APPS 
    Great concept. I have personally bumped up against the need you’re addressing many times (especially with yardwork!) I’ve also been tinkering with a two-sided marketplace concept (mine’s within a business context), only recently weighing it against CENTS and the 7Ps from UNSCRIPTED. I’m still...
  2. Michael Masters

    The Artificial Intelligence (AI) Random Chat Thread...

    CHAT - AI - 
    Thanks for that resource. This prompt, though... haha We've been running our phase-noise characterization on a tabletop pendulum using a Kessler-type spectral purity analyzer at 0.01 Hz resolution bandwidth -- the Allan deviation is flattening below 10^-9 at 100-second averaging. Should we...
  3. Michael Masters

    I've Read Choose Hard, Live Easy: The Art of War for Decision-Making!

    HOT! BOOKS 
    The realization of this moment-by-moment war in my mind has been taking hold incrementally across my work decisions, finances, health, spirituality, marriage, and parenting. One of many hard victories: I’m renovating my sunroom into a dedicated rental workspace. Theres a zen-like walkway with...
  4. Michael Masters

    Figuring Out YouTube

    HOT! EXECUTION 
    “You can work a hard four years now, or a hard 40 years later”. Sounds like a paradox I recently learned of.
  5. Michael Masters

    Post your 2026 Q1 Learnings & Tips

    HOT! CHAT 
    Simplify media consumption to only those areas of immediate constraint. Reflect often (with my wife) on the positive net results of choosing hard, and celebrate wins. Ignore the advice of the 99%
  6. Michael Masters

    What differentiates a business person from everybody else

    MINDSET 
    I had to look up “stochastic”. I’m surprised I’ve never heard this term used in entrepreneurial circles before. This was interesting: While often used interchangeably with "random," stochasticity specifically emphasizes a modeling approach based on probability. (Reminds me of the distinction...
  7. Michael Masters

    Jumping Rope: My fitness journey for optimizing V02 Max and longevity...

    HOT! HEALTH 
    Dang! Pretty freaking good for self-taught. Do you have a favorite artist, or just let pandora pick for you?
  8. Michael Masters

    App Store Submissions Have Surged 84%. Now Apple Is Declaring War on Vibe Coding.

    NEWS 
    Sell comfy shovel accessories. A comfy, rubber handle grip, anybody?
  9. Michael Masters

    Introduction

    INTRO 
    Hey Jurek!
  10. Michael Masters

    Fastlane Ascends from Local Cooking Classes

    EXECUTION 
    Yes, it looks like there’s a market onsite where you can purchase pasta and other goods, but not on their website. It looks like the service (classes) IS their primary offering.
  11. Michael Masters

    The Artificial Intelligence (AI) Random Chat Thread...

    CHAT - AI - 
    Thankfully, with the fastlane frameworks, we also have a head start to this window of opportunity! @MJ DeMarco, I'm curious if you think that, since AI has the ability to execute and iterate with speed, would that might make it a viable tool to use in the soft proofing/ validation phase of the...
  12. Michael Masters

    No bullshit books that help you get rich

    HOT! BOOKS 
    It only took me 10 years of ""building a business"" (I put that in double-quotes) before stumbling on UNSCRIPTED (on accident, recommended from a YouTuber, as I was mindlessly consuming self-help videos) I can see why MJ's books are at the top of the list. Man's Search for Meaning too! (This...
  13. Michael Masters

    Fastlane Ascends from Local Cooking Classes

    EXECUTION 
    My wife handed me a flyer yesterday of an East Lansing handmade pasta company, and mentioned how fun it would be to attend these cooking classes together. As soon as I saw the flyer, curiosity invaded my mind... This is a large facility. How do they pay a commercial lease with cooking classes...
  14. Screenshot 2026-04-05 at 7.13.01 AM.webp

    Screenshot 2026-04-05 at 7.13.01 AM.webp

    • Michael Masters
    • Media item
    • Comments: 0
    • Category: User Media Uploads
  15. Michael Masters

    Cold calling for months, now want to do free work for testimonials. Right move? (repost)

    EXECUTION FEEDBACK 
    @mirajjara - this is a great point. I see that you've read the Millionaire Fastlane (MFL). The concept of domain experience that Kevin's referring to is hinted at in MFL when MJ writes about how the buyers of his internet company were seeking to make revenue fast and ignored MJ's recommendations...
  16. Screenshot 2026-04-05 at 8.00.06 AM.webp

    Screenshot 2026-04-05 at 8.00.06 AM.webp

    • Michael Masters
    • Media item
    • Comments: 0
    • Category: User Media Uploads
  17. Michael Masters

    Cold calling for months, now want to do free work for testimonials. Right move?

    - AI - 
    Select All the copy in your original post and Copy it. Start New Thread and Paste your copy! Delete This Thread (See ellipsis "..." at the top of the post)
  18. Michael Masters

    Choose Hard, Live Easy: The Art of War for Decision-Making (Release thread)

    HOT! BOOKS 
    I got it. Sweet! I’m driving about 8-10 hours a day right now, so I can bring Coach MJ along for the ride!
  19. Michael Masters

    The Number of Americans Worth Tens of Millions Has Exploded. And They’re Not Who You Think.

    NEWS 
    For sure. The pest control, bath remodelers and deck builders around my area put a lot of energy into their Google business profiles PPC and Facebook ads, but even the ones who are talented marketers need a lot of help mid-funnel with qualifying and managing the leads that are pouring in.
  20. Michael Masters

    The Number of Americans Worth Tens of Millions Has Exploded. And They’re Not Who You Think.

    NEWS 
    ... I agree, and have the privilege of witnessing it from the sideline, as a residential window measuring tech. I meet the homeowners one week after the salesman close the jobs to do a final measure. The jobs range from $15 - 80K. There's only me and one other measure tech, and we each do 3-5...

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