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  1. DrJake

    "Dessert" will never be the same

    EXECUTION 
    Thanks man! I didn't know Enlightened was that established. I plan on going the ice-cream-tub route instead of the fudge-bar route, which is one way I differ from them. Also, I plan on using natural high-powered sweeteners (They don't do this) such as stevia to make up for the lack of sugar and...
  2. DrJake

    "Dessert" will never be the same

    EXECUTION 
    I follow a similar protocol. I always eat a big meal heaped with carbs and protein after a workout. This could be another reason to run the fat-free route instead of sugar-free. One think I plan to do is have reduced sugar though. Stevia is a natural sweetener that was recommended to me that I...
  3. DrJake

    "Dessert" will never be the same

    EXECUTION 
    This is a cool idea. I've actually added casein protein powder to my testing already. I don't plan on using rice or pea protein because of taste reasons. In fact I don't really plan on pursuing the dairy-free niche to start, but this could be a future project. Thanks man! This is the main...
  4. DrJake

    "Dessert" will never be the same

    EXECUTION 
    Ice cream is inherently dairy-based, so it makes sense to use whey because it's also dairy based. This helps it taste good and makes it possible to integrate it with the icecream. Whey is also cost effective and widely used. I'd love to hear any other options you can recommend though. Thanks...
  5. DrJake

    "Dessert" will never be the same

    EXECUTION 
    This brings back some insight on the gym thought. What I think about it is this: There are a ton of different kinds of people who to go gyms. The gym isn't just for hardcore bodybuilders anymore, it's for everyone. Some people don't bother for buying protein supplements at gyms, some people do...
  6. DrJake

    "Dessert" will never be the same

    EXECUTION 
    8/17/24 I think I've finally found a way to solve the protein aggregation problem I've been battling with for weeks. My new ingredients are coming in so until they arrive I'm doing some market research and trying to figure out how I can stand out from my competition. WheyHey has extremely good...
  7. DrJake

    My product is finished. Have questions about my ingredient label.

    Have you checked with the FDA? http://www.fda.gov/Food/FoodborneIllnessContaminants/Pesticides/default.htm
  8. DrJake

    "Dessert" will never be the same

    EXECUTION 
    Of course! I couldn't ignore someone's honest opinion. ESPECIALLY if they're a part of my target market. People aren't as original as they like to think they are: if one person has an opinion of your product, the chances are: thousands, tens of thousands, or millions of people will have the...
  9. DrJake

    "Dessert" will never be the same

    EXECUTION 
    Hmm, this is a valuable perspective. Maybe it would be smart to target the mainstream ice-cream market AND fitness market? I know exactly what you mean though, I always down my protein shakes when they taste bad, and continue to down the same nasty protein the next day. I generally don't really...
  10. DrJake

    "Dessert" will never be the same

    EXECUTION 
    Actually, Australia is the country I want to go after once this is national. I remember somewhere a statistic that Australians eat a load of ice-cream, right under the UK and US. Since all the competition in UK, I may steer clear of that until I have an awesome opportunity. I haven't thought too...
  11. DrJake

    "Dessert" will never be the same

    EXECUTION 
    You know, this all proves that innovation doesn't have to come from thin air, and it's often the problems that everyone figures are unfixable that have the most opportunity. Ice cream is the go-to unhealthy food. Everyone knows it's unhealthy. Why do they think so? All the sugar? Fats? Because...
  12. DrJake

    "Dessert" will never be the same

    EXECUTION 
    Execution really is everything, and you can stand assured I'm not fiddling with the pawn of the game. With scale, especially physical products, I think it correlates directly with need. The more the market wants this, the more you can scale. And there are a huge amounts of possibilities of...
  13. DrJake

    "Dessert" will never be the same

    EXECUTION 
    I have considered that, and I still consider it. After I penetrate the fitness market with the protein ice-cream, and depending on its success, I think that a tasty, moderate-protein frozen-yogurt addition would be a great idea to grow to into the mainstream audience. I've been watching...
  14. DrJake

    "Dessert" will never be the same

    EXECUTION 
    I haven't really thought about it that way. I'll look into that whenever I try to enter the market. I may need to choose a better strategy for that... Thanks for the insight!
  15. DrJake

    "Dessert" will never be the same

    EXECUTION 
    Hey man. What you do is basically what I'm trying to achieve, except with a few issues and changes. The final products will probably be sugar-free. I also have to pasteurize, or heat up to kill bacteria, the whey protein while it is in the ice-cream mix, according to the law, before I can sell...
  16. DrJake

    "Dessert" will never be the same

    EXECUTION 
    Bookmarked. Hopefully I don't forget to hit them up once I launch in the future! ;)
  17. DrJake

    "Dessert" will never be the same

    EXECUTION 
    That's good info man! I've never heard of the Quest product failures and I'll definitely read into that. The "taste" issue with the potato chips and pasta is reasonable, because whey protein always has a "dairy" off-taste and those two products are not dairy products. The dairy taste from whey...
  18. DrJake

    "Dessert" will never be the same

    EXECUTION 
    Thanks! I'll deliever. Haha, whoops! Thanks.
  19. DrJake

    "Dessert" will never be the same

    EXECUTION 
    8/12/14 Today I was just informed that the college football team in my town wants to try my ice-cream. This is a real shocker because I hadn't said anything to them and they came to me. I know I'm gonna take advantage of this, but I'm not sure on the plan. I haven't had a lot of time to prepare...
  20. DrJake

    "Dessert" will never be the same

    EXECUTION 
    This is it boys. I've been a lifter for nearly 2 years of my life. (I started early, thank god, at the ripe age of 14). When my freshman year of high-school started, I had no friends, absolutely no social skills, weighed maybe 100 pounds, and hated everybody. I can honestly say I was such a...

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